Libro, a provider of online reservation management software, announced the release of its Guest Experience Platform 6.0. The suite of new features, including Reputation Management, Guest Marketing, and an Enhanced Digital Waitlist, expands the company's reservation software into a more robust Guest Experience Platform. Effective immediately, restaurateurs of all sizes can reduce wait times, collect guest reviews, conduct surveys, streamline guest communications, and manage table reservations all within the Libro Guest Experience Platform 6.0.
As part of the Summer 2023 release, Libro introduced a suite of Reputation Management features to proactively manage, influence, and improve a restaurant's public perception. With the Libro Guest Experience Platform 6.0, restaurant operators can automate email campaigns and soon SMS communications using personalized messaging to prompt guests to review their dining experience.
Also making its debut is Libro's new Guest Marketing module. Restaurateurs can develop and execute a consistent email communication strategy using drip campaigns that are fully branded, customized, and automated. For the first time, restaurateurs can manage guest relations directly in the Libro Guest Experience Platform rather than importing and exporting data from separate third-party applications.
Libro also leveraged its ongoing collaboration with Google to roll-out an Enhanced Digital Waitlist. Diners can now add themselves to a digital waitlist before arrival and track the wait in real-time using the "Join Waitlist" button on a restaurant's Google Business Profile. This feature complements Libro's existing Reserve with Google integration, which enables diners to discover restaurants through Google Search or Maps and book a table with a single click.
In addition, the Guest Experience Platform 6.0 release encompasses several enhancements surrounding reservations and table management. Restaurants can efficiently track and leverage guest preferences to anticipate diners' needs and provide an exceptional end-to-end dining experience. A variety of tools are also available to help reduce no-shows, including cancellation fees, charging a security deposit, or requiring prepayment.
"By incorporating Guest Marketing, Reputation Management, Reservations, and Table Management into a single, easy-to-use platform, we're providing a streamlined set of tools and data points that all work together to help operators better understand their guests," says Lorne Schwartz, President of Libro. "The Guest Experience Platform provides customizable features in this release to give restaurants more power to create a personalized experience and deliver the highest level of service before, during, and after a meal."