Recommended Reading for Hospitality Start Ups


This article was put together by Where The Trade Buys, a UK-based leading print company with expertise in offset print marketing.

Starting up a new business in any sector is a challenge but standing out in the hospitality sector is a game all of its own. With so much competition, it can be easy to get disheartened. So, how do you make sure to attract customers to your services?

The best place to start is to be armed with knowledge. You need to build up as much know-how as possible, as well as keeping aware of trends in your industry. What do customers expect? What makes them really remember you? We've complied this list of the best books for starting up your business.

Title: The Upstarts | Author: Brad Stone
This is the one for you if you're looking for practical advice and examples from real businesses. The best thing about this book is the incredibly detailed account of two global companies: Airbnb and Uber. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

This book will reveal to you, as a new start-up, how to change the standard like other hospitality companies (such as Airbnb) have.  What can your business do to change the world?

Title: How Google Works | Authors: Eric Schmidt & Jonathan Rosenberg
If you're going to mimic any company's success story, you'll want to make it one of the best successes: Google.

Eric Schmidt and Jonathan Rosenberg, executives at Google, bring an inside view on corporate strategies and management philosophy that can be implemented in any business. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Title: Networking Like a Pro | Author: Ivan R. Misner
Aimed at new-to-the-sector businesses and entrepreneurs, this book is a great resource to have. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Networking is vital for your business to continue to grow. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

Title: Conscious Capitalism | Authors: Raj Sisodia & John Mackey
Capitalism in the workplace? That's the innovative argument used in this book by Raj Sisodia and the former CEO of Whole Foods, John Mackey.

Knowing how to your employees and potential investors is key to any business. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

Knowing how your company will influence the world around it, and the people within it, is the pillar stone of your first few years.


Get your hospitality business started right, armed with the knowledge from these top picks of 2018.

This ad will auto-close in 10 seconds