Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, announced that Pyramid Global Hospitality has expanded its long-standing relationship with Knowland, implementing the group data solution in additional properties and utilizing the platform across its Americas portfolio.
Pyramid Global is widely recognized for its data-driven and people-first approach to exceptional hotel management, including its forward-thinking sales strategy. The expanded Knowland partnership includes providing properties with Knowland’s data insights to drive better account strategy and direct sales efforts, ultimately increasing returns for owners.
Jeff Weggeman, vice president of sales and marketing, Pyramid Global Hospitality, states: “Our priority for business analytics is high-quality data that offers actionable insights with easy incorporation into daily operations. We rely on Knowland’s data to help our sales teams unlock opportunities beyond their traditional comp sets, such as market segmentation, new competitor activity, and past buying behaviors and preferences of target accounts. Having this knowledge at their fingertips provides our sales teams with the leverage they need to book more business. We have partnered with Knowland for years, and their hands-on, willing-to-support approach has been key to ensuring property adoption and user engagement.”
Jeff Bzdawka, CEO, Knowland, states: “We are thrilled to renew and build upon our long-term partnership with Pyramid Global Hospitality. As a data innovator, Pyramid Global embraces Knowland as a must-have tool to help its properties navigate the increasingly competitive hospitality market. We look forward to enabling portfolio leaders and property-level teams through actionable data insights. This, combined with the commitment of our staff to enhance sales operations and productivity, drives efficiency and profitable growth across the Pyramid portfolio.”
Pyramid Global provides its portfolio with a unique set of tools allowing an iterative and methodical exploration of each hotel’s data. That commitment creates a culture of continuous improvement in how the company approaches its direct sales effort.
The Knowland Platform provides a unique set of advantages to Pyramid properties:
- Leveraging easy-to-use, actionable meetings data – Access to Knowland’s extensive event database and actionable dashboard empowers directors and on-property sales teams with at-a-glance metrics to move from knowledge to action. Sales can take informed action to shift share from competitors and better understand which target markets and industry segments are performing best.
- Gaining clarity from buying behavior and preferences – Key market analytics and reporting functionality help above-property sales leaders benchmark regional clusters and property-level hotels while identifying group opportunities. Using these insights in conjunction with internal brand or management company data, sales teams can leverage account past buying behavior and meeting planner preferences to plan account strategy effectively.
- Activating usage and building loyalty through a hands-on approach – Training new and returning sales directors to take advantage of the nuances of any data program is critical to success. Knowland provides regular hands-on training plus easily consumable video content that builds team adoption with step-by-step instructions on how to leverage data for identifying opportunities and threats.