Pinehurst Sporting Digital TV

Pinehurst Resort upgrades its three historic hotels to a sigNETure TV solution from LodgeNet Entertainment Corporation. The resort wanted a free-to-guest lineup that matched its guests' interests and its own business goals.

"We are a golf resort, first and foremost," says Scott Brewton, executive vice president of operations and general manager. "The quality of the new programming has a far better reach and can only increase our guests' enjoyment when they're not on the course."

In addition to the free and on-demand entertainment, sigNETure TV provides Pinehurst with channels to support its branding and marketing programs, including a welcome channel that displays when the guest turns on the TV, two video channels designed to capture the attention of channel-surfers--one featuring a segment on the history of Pinehurst, and the other to show marketing videos and presentations now in development, and two channels displaying text-based information (such as meeting schedules and promotions) that hotel management staff can create, edit, schedule and update in real time.

sigNETure TV also helps Pinehurst serve their guests at a critical touchpoint with an account review and checkout service. "By allowing guests to review and approve their charges from the room, we can help them stay on schedule," explains Brewton.