News Briefs

Seattle-based Picnic Works, Inc., and Roboworx, a subsidiary of Administrative Resource Options Inc.  announced a strategic collaboration to facilitate the national rollout of Picnic’s fleet of autonomous Picnic Pizza Stations. This partnership aims to enhance the efficiency and consistency of pizza production across numerous restaurant locations.

Founded in 2016, Picnic has been at the forefront of integrating technology with food service. The Picnic Pizza Station is designed to seamlessly fit into existing commercial kitchens, assembling 130+ pizzas per hour, depending on size, with precision and efficiency. Recognized as a Kitchen Innovation Winner by the National Restaurant Association, Best in Show at CES, and listed in the FoodTech 500, this innovation is set to revolutionize operations in restaurants, live event venues, convenience stores, universities, convention centers, corporate campuses, and other food service venues.

"At Picnic, our expertise in food and technology drives us to constantly innovate," said Michael Bridges, CEO of Picnic. "To ensure the seamless deployment and support of Picnic Pizza Stations across the country, we sought out a dedicated partner. Finding Roboworx, with their exceptional automation expertise, perfectly aligns with our mission to help our customers thrive."

Roboworx, dedicated to the service, support and customer success of robotics, will deploy the Picnic Pizza Stations and provide ongoing support and preventive maintenance. This collaboration ensures that the devices remain operational and efficient, allowing Picnic’s customers to focus on their core business activities without the distraction of managing advanced robotic systems.

"In a world where robotics continually enhance our lives, the Picnic Pizza Station stands out as a truly unique and groundbreaking innovation that delivers faster, more consistent and more convenient pizza production,” said Chris McNelis, vice president of operations, Roboworx. "Our team of automation experts at Roboworx will provide 24/7 remote monitoring, preventive maintenance, and any break/fix support to ensure the Picnic Pizza Stations are working properly so Picnic’s customers can focus on running their businesses, not managing their stations. We’re all about customer success."

PopID and Steak n Shake announced today that all Steak n Shake locations in the United States now accept PopID Check In (to review favorite orders and loyalty points) and PopPay for checkout. With more than 300 locations, Steak n Shake is the first national restaurant brand in the United States to adopt biometric check-in and checkout nationwide. PopID’s biometric check-in feature makes kiosk ordering faster, easier, and more personalized.

The implementation of PopID in every Steak n Shake location was accomplished rapidly and at low cost through a partnership between PopID and ACRELEC, a leading supplier of kiosk-ordering hardware and drive-through products. Cameras were shipped to every restaurant for attachment to the existing ACRELEC kiosks. “As explained in our recent publication, ACRELEC believes that our integrated biometric solution provides various benefits to restaurant operators related to throughput, ticket size, and loyalty engagement,” says Bruno Lo-Re, President of ACRELEC America.

“We are thrilled about our partnership with PopID and to be on the edge of biometric technology for the benefit of our customers. Our guests now have the option to use biometrics for a faster and more seamless experience,” says Sardar Biglari, Chairman of Biglari Holdings, the parent company of Steak n Shake.

Now that biometrics are enabled for all ordering and payment inside Steak n Shake restaurants, PopID and Steak n Shake will begin implementing biometric check-in and checkout at the restaurant’s drive-through units. “Similar to the kiosks, biometric check in can increase loyalty participation and revenue at the drive thru while also reducing payment processing costs,” says John Miller, CEO of PopID and Chairman of Cali Group. “Additionally, biometric payment at the order confirmation screen enables staff members to work on tasks other than taking payments by card and phone at the order pick-up window.”

SpeedLine Solutions, a provider of specialized pizza and delivery point-of-sale solutions, is thrilled to unveil its integration partnership with Tattle, a platform for CX data insights and guest feedback management in the hospitality industry. This collaboration empowers pizza restaurants to seamlessly gather rapid, real-time guest feedback data, enabling them to swiftly identify and address operational shortcomings with precise insights. By harnessing this data-driven approach, businesses can enhance the guest experience, bolstering customer retention and driving revenue growth with confidence.

SpeedLine Solutions stands out as the leading POS system in the pizza sector, providing specialized software designed to specifically address the distinct requirements of pizzerias. Known for its user-friendly interface, robust features, and efficient order management capabilities, SpeedLine empowers pizza businesses to streamline operations, enhance customer service, and boost profitability. With dedicated support and continuous innovation, SpeedLine is trusted by pizzerias across North America to deliver unparalleled efficiency and reliability in managing their operations.

Tattle is an improvement-focused customer feedback technology platform built with an open API in order to collect guest feedback and measure satisfaction across all-digital ordering channels. Tattle can dramatically boost the feedback volume and completion rate for restaurant locations through automation and data centralization. Using proprietary algorithms, Tattle generates automatic recommendations on the highest-impact operational area for improvement across restaurants to drive the greatest increase in guest satisfaction. Tattle is also the one-stop-shop for managing both online public reviews and private feedback within one single dashboard, without needing multiple logins.

“As a company with a laser sharp focus on pizza and delivery POS solutions, we’re thrilled to partner with Tattle, hospitality’s go-to CX and guest feedback solution with a similar focus on making restaurant operators’ grow their business,” said John deWolde, CEO & President of SpeedLine Solutions. “we can’t wait to empower our customers with high-velocity guest feedback, giving our operators the ammunition to make strategic improvements targeted at their highest opportunities.”

“It’s been a great pleasure working with both the Tattle and SpeedLine Solutions team,” said Tom Sacco, ChiefHappiness Officer, CEO, and President. “This tech stack has allowed us to provide a seamless experience for our guests, and proactively seek out their opinions so we can meet their expectations and develop strong loyalty to our brand.”

"With numerous pizza partners already utilizing Tattle, we know that Tattle is highly effective in pinpointing operational gaps within pizza operations and providing automatic recommendations to close them,” said Alex Beltrani, CEO and founder of Tattle. “I’m so excited about our partnership with SpeedLine and can’t wait to see more restaurant benefit from this powerful combo.”

Pizza Hut announced two new executive marketing appointments: Kalen Thornton will join the company as Global Chief Brand Officer and Melissa Friebe will become Chief Marketing Officer, U.S.

Kalen Thornton will join the company as Global Chief Brand Officer reporting to Pizza Hut Division Chief Executive Officer, Aaron Powell, effective June 10. In this role, Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories. Thornton will also be responsible for guiding the brand to a new chapter of relevance – harnessing the power of strategic, engaging customer connections across physical and digital touchpoints and ensuring that the brand maintains its status as a cultural icon.

Thornton most recently served as Vice President of Sports and Entertainment Marketing for PepsiCo North America, where he led partnerships and built brand affinity across sports entertainment properties – leveraging media, content, and activation investments to drive growth for the beverage portfolio. During his time at PepsiCo, Thornton also served as Chief Marketing Officer of Gatorade. Before diving into the beverage business, Thornton held multiple marketing leadership roles for the Nike and Jordan brands over nearly ten years, where he was instrumental in leading transformational brand initiatives.

In addition to Thornton's appointment, Melissa Friebe will become Chief Marketing Officer, U.S., reporting to incoming Pizza Hut U.S. President, Carl Loredo. Friebe joins Pizza Hut from Taco Bell, where she served in a number of positions over nearly three decades with the brand, most recently as Chief Brand Strategy Officer. In her new role at Pizza Hut, she will lead all aspects of marketing for the brand's U.S. business. Friebe will succeed Lindsay Morgan, who is departing the brand after serving more than eight years in various marketing leadership roles.

Lightspeed Commerce Inc. the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, and Uber announced a new North American partnership to directly integrate Uber Direct and Uber Eats marketplace into Lightspeed's platform.

Through the partnership, Lightspeed will have built-in integrations with the Uber Eats marketplace and Uber Direct, Uber's white-label delivery facilitation service, enabling Lightspeed merchants to:

• List their menu offerings on and take orders from the Uber Eats marketplace, which is accessed by millions of monthly active platform consumers; and
• Take orders from their own branded website through Lightspeed's Order Anywhere, then access delivery via Uber Direct, allowing them to pay only the associated delivery fee without the added cost of developing their own custom delivery fleet.

The combination of solutions enables merchants to satisfy their customers' delivery demands, tap into new markets through the Uber Eats marketplace and reduce overhead on direct-to-consumer orders with Lightspeed Order Anywhere and Uber Direct.

"We are incredibly excited to be announcing this strategic partnership with Uber, as we believe it unlocks incredible value for our hospitality customers," said JD Saint-Martin, President of Lightspeed. "The restaurant industry continues to face significant challenges with staffing and increasingly narrow revenue margins. This partnership is an opportunity to provide our customers some relief in the form of a world-class delivery network and cost savings plan. We believe this is only the first step in a long-term relationship with Uber."

"On-demand delivery is now a core expectation for consumers, with 75% of them expecting express delivery as an option, and merchants are taking note," said Bernie Huddlestun, Head of Uber Direct for the US and Canada. "We're proud to partner with Lightspeed to offer restaurants solutions that meet their customers' needs and encourage repeat orders, while giving restaurants the flexibility to offer seamless delivery experiences in the way that works best for growing their business."

This integration is now available to Lightspeed Restaurant customers in North America with additional markets to follow.

Red Robin Gourmet Burgers Inc. has transformed its popular loyalty program, Red Robin Royalty , making it easier for members to earn free food and perks faster than ever before. 

Based on an internal survey conducted in 2023, where more than half of guest respondents indicated that they are looking to earn more rewards faster, Red Robin has replaced its previous rewards structure, which rewarded guests with a free entree for every nine entrees purchased.

• Domino’s Revamped Loyalty Pays Off

Now, Red Robin Royalty members will earn one point for every dollar spent on qualifying purchases, not just entrees. For every 100 points earned, members will receive a $10 reward to use on their Red Robin favorites.  

"Our Red Robin Royalty members deserve to feel like royalty when dining with us," said Kevin Mayer, Red Robin's Chief Marketing Officer. "This overhauled loyalty program is the latest in a series of upgrades at Red Robin to enhance the guest experience through culinary innovation and superb service, and now, our members will be able to earn points faster, along with other exclusive perks, allowing them to cash in on their continued love of our delicious burgers, which is the number one ask that we heard.

VIP Experiences 

"The new VIP-like experience gives members the royal treatment with crave worthy sneak peeks and early access to new menu items, exclusive offers, including free birthday burgers (and kids' birthday burgers for Red Robin's littlest fans), plus a free appetizer for new members on sign-up. Somehow, Red Robin's Towering Onion Rings taste even better!

Red Robin has always been about craveable food paired with an unbridled approach to hospitality and bottomless fun. The new loyalty program comes as Red Robin introduces its new Leave Room for Fun marketing campaign meant to remind people how great it feels to embrace their fun side and incentivize guests to dine at Red Robin for moments of connection over creative and delicious food that only Red Robin can provide.

Red Robin's more than 13-million-member strong Royalty program first launched in 2008 and is one of the original restaurant programs to reward guests for their loyalty. To sign up for Red Robin Royalty® and begin earning rewards and perks from Red Robin throughout the year, visit redrobin.com/rewards and download the Red Robin mobile app. Full terms and conditions apply.