Papa Murphy's Prioritizes Markets to Manage Expansion

Take •n' Bake pizza concept Papa Murphy's announces that it is employing geoVue's software solutions to maximize new store performance while minimizing the potential for store cannibalization.

geoVue's modeling and optimization solutions and online capabilities allow Papa Murphy's franchisees to prioritize markets and access site characteristics of existing and proposed store locations, enabling them to more easily come to fact-based decisions about store placements within defined markets.

"geoVue has proven to be an invaluable partner in our expansion efforts," says Kevin King, senior vice president of development at Papa Murphy's. "Its unique analytic approach to location optimization has brought new insight to our development decisions."