Olo's New Feature Streamlines Customer Payment Experience
Now with Borderless capabilities, guests can save and access their on-file payment information, along with contact information, and delivery addresses, across all participating restaurant brands.
By eliminating the need for guests to create an account, remember a password, or manually enter credit card, Olo's Borderless helps restaurants increase basket conversion and visit frequency.
Olo Inc. revealed the commercial availability of Borderless functionality for Olo Pay customers, an offering designed to speed and streamline payment across Olo’s network of 600 brands, transforming the checkout experience for guests and unlocking increased revenue potential for restaurants.
This update joins several additional product features that will debut during Olo’s upcoming Fall Release Event on Oct. 27, to help Olo’s restaurant customers deliver hospitality through enhanced ordering, delivery, and guest engagement.
Olo Pay is a purpose-built payment solution empowering restaurant brands to drive sales, reduce fraud, and simplify the payment process through advanced mobile wallet support. Now with Borderless capabilities, guests can save and access their on-file payment information, along with contact information, and delivery addresses, across all participating restaurant brands that have opted in, securely speeding through checkout.
By eliminating the need for guests to create an account, remember a password, or manually enter credit card information at every purchase, Borderless helps restaurants meaningfully increase basket conversion, retention, and visit frequency. It also enables brands to capture data on more orders that were previously anonymous, adding new guests and order data to their guest data platform.
Brands participating in the Borderless pilot have already seen tremendous results. Over the past quarter, 76% of guests have saved their credit card information for future purchases, nearly 2.5 times the number of guests saving their payment in traditional checkout, demonstrating strong guest preference for borderless accounts. For brands participating in the pilot, including Din Tai Fung, Mom’s Touch, and Buds Chicken and Seafood, Borderless has driven a measurable rise in basket conversion, translating to increased revenue and access to more guest data for a superior guest experience.
“As digital becomes a critical component of the guest journey, the industry is long overdue for a frictionless login and payment solution,” said Noah Glass, Founder and CEO at Olo. “With Borderless, we’ve created a frictionless checkout experience built to seamlessly integrate with the security, convenience, and speed of Olo Pay, enabling brands to jointly reach 85 million connected guests across the Olo platform. Empowering brands to reach their order potential while delivering superior hospitality via convenience to guests, we believe Borderless is the next step to improving the on-demand commerce experience.”
Additionally, during Olo’s upcoming Fall Release Event, Olo will be debuting additional product optimizations enhancing both ordering and guest engagement, including:
Multiconcept Ordering: Enabling single checkout across multiple brands in a portfolio, driving virtual concept discovery, and streamlining menu management
Push Notifications: Attracting repeat orders and growing guest lifetime value through effective mobile communication
Bulk 86’ing: Increasing in-store operational efficiency and menu accuracy to ease inventory management and keep guests happy