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NRF 2016 NEWS: Lexmark Launches Digital Menu Board

Lexmark International, Inc. launched its new Digital Menu Board at the National Retail Federation (NRF) event at the Jacob K. Javits Convention Center in New York City. Lexmark’s new solution helps address a long list of menu board challenges for retailers including:
Employee safety risks – Often store clerks must climb ladders to reach the boards, which can be out of reach.
Lexmark’s Digital Menu Board solution answers this challenge with digital signs that can easily be changed from headquarters or at the store level without the need for ladders or lifts. The solution also eliminates the delays and expenses related to large-format signage production.
Localization – Updating information for local store promotions and ongoing price changes is difficult to manage; retailers often fall back on patched-together or handwritten signs.
Lexmark’s Digital Menu Board allows retailers to deliver impactful sales messages to up-sell, cross-sell and promote products without a heavy burden of original content creation. Retail headquarters direct the content while allowing stores to modify based on local pricing and assortment.
Legal compliance – Regulations in the U.S. can create challenges for retailers in managing compliance. A recent example is the Affordable Care Act, which requires retailers and restaurants to post nutritional information on menu boards.
Lexmark’s Digital Menu Board allows retailers to pull related content from databases to publish on digital signs. This automated method for presenting content eliminates the need to build signs one at a time and makes displaying required information, such as nutritional information, fast and easy to manage.  
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