News Briefs

NMI, a provider of embedded payments, unveils NMI Payments, a comprehensive embedded payments solution for software companies, independent sales organizations (ISOs) and payment professionals. The NMI Payments platform easily integrates within existing applications and payment solutions, offering a flexible, modular approach that expedites and streamlines payments. The solution allows partners to manage the full merchant and client payment life-cycle.

NMI Payments provides unparalleled merchant management and processing, allowing software vendors and ISOs to focus on their business. By optimizing and automating payment processes, underwriting and workflows, merchants can be onboarded quickly, ready to start accepting payments in minutes.

By making multiple services available in a single integrated payment platform, NMI Payments creates more value for software companies, ISOs and their merchants, supporting everything from sign-up, through underwriting, to payment processing. NMI partners have the flexibility to choose from a variety of processors and shopping cart options that are embedded directly into their applications and can adjust these capabilities based on their merchants’ needs. The modular design quickly scales as business needs evolve, and the ability to white label or embed payments gives partners full control over their brand and their product throughout the payment process.

Designed for frictionless payments, NMI Payments allows consumers to pay wherever and however they want – online, in-store, in-app, mobile and unattended – securely, easily and reliably, leveraging NMI’s feature-rich payment gateway.

NMI Payments was created with the developer in mind. The simple, flexible set of APIs and SDKs make for easy integration into any software platform or payment solution. NMI’s new developer portal offers code samples and reference materials together with ‘Try It’ functionality, to provide everything a developer needs to quickly and easily integrate payments into their application. Now software companies can generate additional revenue streams by leveraging NMI Payments to monetize every transaction. Integrating and embedding payments also makes for a superior and more confident consumer experience, providing a seamless way to pay.

Vijay Sondhi, Chief Executive Officer at NMI said:
“Our company mission is to provide our partners with payment capabilities from sign-up to pay-out in minutes. By managing risk, optimizing monetization and offering revenue-sharing models, we can support our partners wherever they are on their payments journey, no matter the size or expertise of the business. The launch of NMI Payments reaffirms our promise to deliver unparalleled value through flexibility, modularity and choice, ensuring our partners are equipped with the tools to thrive and expand in the ever-evolving world of payments.”

Jared Drieling, Chief Innovation Officer, TSG (The Strawhecker Group) said:
“Embedded payment solutions built directly into a software platform increasingly centralize these services and provide merchants with a more streamlined, integrated offering. Software organizations offering payment processing directly to their merchants open up a huge revenue opportunity and significantly boost convenience. Going forward, expect more merchants to find their payment partner through these relationships.”

This news comes on the heels of consecutive acquisitions by NMI to enhance its suite of enablement solutions and simplify the payments process for partners and their merchants, most recently through the Sphere Commercial Division acquisition.

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Smokey Bones, owned by FAT (Fresh. Authentic. Tasty.) Brands Inc. unveiled its new and improved Bones Club loyalty program. The revamped program offers guests an instant reward upon joining, exclusive ongoing deals and offers, the opportunity to earn valuable points to be redeemed towards future purchases, and special surprise and delight features. 

After enrolling guests receive an instant $5 reward and 50 Bones Club points to use on a future visit, and they earn five points for every dollar spent. Points are redeemable for favorite food items, as well as get access to exclusive features, including drink specials, limited time offers, birthday treats, and other promos reserved. 

“In a time where guests are placing increasing value on exceptional experiences, we're thrilled to introduce our refreshed Bones Club. The enhanced program is customizable and better in tune with our guests’ desires, allowing it to work harder for them – and thereby inspire true loyalty,” said Cole Robillard, Chief Marketing Officer at Smokey Bones. “The Bones Club is our way of recognizing our most engaged and important guests, providing exclusive offers and privileges designed to resonate with meat lovers and eating out enthusiasts alike, thus amplifying the impact of every dollar they spend at our restaurants.”

Current Bones Club members will experience a seamless and automatic update to their program with no action for any additional steps. 

Are influencers the next generation of travel agents? Arlo Hotels, an independent, experience-driven lifestyle hotel brand with properties in New York, Miami and Chicago, and Washington D.C. launching in 2024, is further innovating the hospitality industry with the launch of their If You Arlo app. The unique loyalty program ushers in a new era of travel where traditional travel agents are superseded by social media agents composed of influencers, friends & family, and content creators who creatively drive bookings while earning perks along the way. Through the If You Arlo (IYA) app, influencers can share insider discounts and tips with their followers while being rewarded with credits, status, and surprise rewards at any of the Arlo Hotels.

[Related Content: @hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers.]

According to a recent survey, 83% of millennials said they are more likely to book a hotel after seeing images from someone they follow on social media. Social media is the number one medium to influence travelers’ decisions. Arlo Hotels is carving its path to acknowledge and reward those who truly drive their guests’ decision-making process.

“Social influencers are a new class of travel agents, but they have lacked the infrastructure to make it actionable - until now,” explains Jimmy Suh, chief commercial officer at Arlo Hotels. “Travel is tailor-made for socially driven commerce. Our aim with the If You Arlo app is to offer influencers an opportunity to capitalize on their passion for travel and Arlo Hotels. We recognize that many of our guests’ decisions stem from the folks they follow and trust, i.e. their social network. With the app, we can now understand who these folks are and reward them for it. We’re also very community-driven, and if we can offer our community a program to pay it forward by offering their friends and followers exclusive discounts, it’s a win-win.”

Independent, lifestyle hotels are at a disadvantage compared to big chain hotel brands as they do not have the distribution reach. Further, independent hotels rely heavily on online travel agents (OTAs) for much of their distribution. OTA’s do not offer the consumers the insight of the unique stay experiences that many of the lifestyle hotels, such as Arlo Hotels, offer to their guests. Social media can level the playing field between independent hotels and big chain brands while offering more relevant information about the hotels. If You Arlo app capitalizes on both opportunities and along the way paves a unique path to a powerful new distribution channel.