News Briefs


Tray Partners with Alraedah Digital Solutions for MENA Expansion

a close up of a light blue umbrella

Tray has formed a strategic partnership with Alraedah Digital Solutions, a  digital solutions provider based in the Kingdom of Saudi Arabia (KSA). This agreement aims to empower small- and medium-sized enterprises (SMEs) as well as larger enterprise customers across various industries in Saudi Arabia with cutting-edge electronic cash register solutions.

As an exclusive reseller of Tray's software in the Kingdom of Saudi Arabia, Alraedah Digital Solutions is uniquely positioned to cater to the needs of businesses in the hospitality sector, with customized solutions that meet the unique requirements of the KSA SME market. Tray's  POS systems, which can meet the needs of various types of hospitality businesses, will enable Alraedah Digital Solutions to provide existing and future customers with efficient and reliable electronic cash register solutions that optimize business operations and enhance customer experiences.

Through this strategic partnership, Alraedah Digital Solutions will offer hospitality operators in food and beverage, cafes, lounges, and more, a POS solution to optimize customer business operations, enhance in-store consumer experiences and ultimately thrive in the digital era. Tray’s extensive experience in delivering electronic cash register solutions to businesses worldwide, coupled with Alraedah's commitment to championing growth for independent and fast-growing brands, will empower and enhance existing service offerings such as POS financing, and also contribute to the overall development of the SME sector in Saudi Arabia.


World Cinema Rebrands as WorldVue

Worldvue Logo

World Cinema, the trusted provider of video, digital infrastructure, wireless connectivity, and professional services to guest-centric properties worldwide, announces a new brand identity as WorldVue®. Rooted in the company’s core values and vision, this rebranding is a pivotal step toward realizing its long-term strategic goals and enabling WorldVue to position itself as the most relevant, trusted advisor. The name WorldVue represents a broader perspective, offering a clear vision of the future and emphasizing its dedication to innovation and growth to service every property across the globe.

“In August of 2022, we acquired Hospitality WiFi. Over the past year, we have focused on bringing together our mission to unify both companies as one. We are excited to announce our rebranding from World Cinema to WorldVue!” says Tommy Fatjo, Chief Executive Officer of WorldVue. “This decision was made to better reflect the evolution of the company, our industry and the needs of our clients and partners – all while ensuring a focus on an excellent customer experience.”

Founded in 1974, WorldVue is leading the way in delivering innovative technology solutions that enhance the resident, guest and staff experience. This next chapter aims to position the company as the go-to platform for designing, building and supporting property technologies. As WorldVue, the company’s core values and vision are now even more elevated and support a journey of innovation, collaboration and service excellence. Those values, encapsulated by the acronym CHIRP™ (Coachable, Humble, Intelligent, Responsive, Persistent), define how WorldVue operates internally and externally.

“Our rebrand signifies our commitment to not only staying relevant and adaptable to the ever-changing market dynamics, but also to providing the best solutions for our customers,” adds Robert Grosz, President and Chief Operating Officer of WorldVue. “Since day one, we have rallied around the idea that the world benefits from technologies that allow us to connect with each other to deliver entertainment and information.”

Headquartered in Houston, Texas, WorldVue believes the best way to serve its customers is to champion its employees and trusted contractors. The company is customer-centric, but employee-focused. WorldVue’s team is its differentiator. To stay updated on future announcements and learn more about WorldVue, visit


VAI Resort Taps Hapi and Salesforce to Deliver Hyper-Personalized Guest Experiences

Pool at Vai Resort

VAI Resort, a $1 billion, 60-acre oasis featuring a 1,100-room luxury hotel scheduled to open in 2024 in Glendale, Arizona, has partnered with Hapi and Salesforce to personalize and differentiate guest service across the entire resort.

The VAI operating team has selected Hapi Guest, a suite of hospitality-ready tools and configurations built for Salesforce CRM, to power a groundbreaking 360-degree personalized guest experience when the hotel opens next year.

VAI Resort located in Glendale, Arizona less than 20 minutes from Phoenix Sky Harbor International Airport and less than 1,000 feet from State Farm Stadium, will be the largest resort in Arizona and a premier daylife, nightlife, and entertainment destination in the U.S. At its core, a $40 million, state-of-the-art VAI Amphitheater concert stage is combined with a hotel tower that transforms into premium concert viewing from room balconies. Other amenities include:

  • Konos Island, a 52,000-square-foot beach paradise and the largest party island in the U.S., featuring cabana service, DJ booth, and aerial bar.
  • 5-acre swimming oasis with temperature-controlled clear blue water and white sand beaches.
  • 12 elevated dining opportunities featuring a range of international cuisines.
  • 80,000 square feet of high-end retail shopping and 40 luxury retail destinations.
  • 80,000 square feet of flexible meeting and event space.
  • 20,000-square-foot luxury spa and fitness center.
  • The world’s first Mattel Adventure Park.

VAI Resort will turn to Hapi and Salesforce to deliver elevated, connected and memorable experiences that are orchestrated from booking to arrival and throughout the guest’s stay. Differentiated guest experiences start with guest data and the ability to action the data across all channels. Hapi Guest will seamlessly connect property systems in real time to Salesforce, providing rich, unified guest profiles that can be personalized with intelligence.

While Salesforce is recognized as the global leader in enterprise digital engagement and marketing across many industries, leadership at VAI wanted a partner with deep hospitality expertise to help setup and deploy the Salesforce ecosystem. This includes the many one and two-way integrations to VAI’s operational systems and enhanced hospitality functionality for Salesforce found only in Hapi Guest.

“The epitome of delivering exceptional guest experiences resides in accessible, superior data strategically harnessed by hoteliers.  VAI Resort, as a uniquely integrated entertainment and resort destination, selected Hapi and Salesforce to seamlessly unify diverse experiences, empowering our team to curate impactful memories at each guest touchpoint,” Grant Fisher, President and CEO of VAI Global Development. “These tools enable a cohesive and personalized guest journey, consistent across every area of the resort.”

“We’re proud to be one of the sought after technology partners for what will certainly be an incredibly innovative destination,” adds Luis Segredo, CEO of Hapi. “We look forward to helping the VAI team push the boundaries for providing the most elevated guest experiences across the entire guest lifecycle, leveraging data across all systems.”


BarTrack Integrates with the Toast Platform


BarTrack has joined the Toast Partner Ecosystem. This integration is designed to help restaurant, bar, and hospitality management teams with reports they can use to pinpoint where, when, why and how beverage waste occurs and strategize improvements to profitability and management efficiency.  

BarTrack`s beverage quality management tool uses plug-and-play sensors to measure nearly a dozen beverage-specific variables. BarTack's system helps monitor draft beverage quality and keg levels in real time–data from the sensors, combined with the intuitive BarTrack App and your sales data from Toast’s POS, offers a closer view into the possible causes and impact of waste on the bottom line. 

Toast is a cloud-based, all-in-one digital technology platform. Toast Partner Ecosystem, a curated portfolio of more than 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests, and keep employees happy.

Equipped with BarTrack’s draft monitoring system, hospitality management teams at bars, restaurants, breweries, and venues can:

  • Gain access to insightful real-time data for every draft beverage pour
  • View real-time data like keg-levels and quality metrics like temperature, pressure, and line cleanliness
  • Categorize waste sources through BarTrack’s trend reporting
  • Enable pour-by-pour analysis to identify if issues like foam or unrung pours are related to inventory management processes, equipment, or human error
  • Automate inventory management
  • Support data-driven decisions for improving operational efficiency, streamlining inventory, and ultimately boosting profits

Bar, restaurant, brewery, and stadium teams can request a demo to learn more about BarTrack’s innovative quality and data technology and Toast POS integrations. 


Jurny's Nia AI Unleashes New Era of Efficiency for Hospitality Businesses


Jurny, a vertically integrated, AI-powered property management solution, has achieved yet another industry milestone with its advanced artificial intelligence, Nia. Specifically designed to address the complex pain points of the hospitality industry, Nia has yielded exceptional results, boasting a 640% increase in accuracy, and users have reported remarkable improvements of up to 80% in guest communication efficiency.

“Nia is not simply another AI chatbot; it’s a revolutionary AI system designed to address and overcome the complexities and billions of dollars in inefficiencies that plague the hospitality sector,” said Luca Zambello, Founder and CEO of Jurny. “With Nia, we are establishing new standards, providing a level of customization, control and efficiency unparalleled in the industry.”

By projecting a significant cost reduction of up to 30% industry-wide, Jurny’s technology has the potential to reshape the sector’s financial landscape. Nia utilizes cutting-edge machine learning algorithms and leverages Jurny’s unique, vertically integrated platform design, which unifies a myriad of tools under a single, intuitive dashboard. This allows for unprecedented control and automation of traditionally fragmented and inefficient processes.

Nia’s capabilities will soon encompass:

  • Effortlessly confirming, altering and updating reservations
  • Skillfully upselling services without human intervention
  • Quickly troubleshooting smart devices
  • Seamlessly delivering personalized guest experiences in virtually any language
  • Continuously learning and adapting to every host and property preferences
  • And much more!

"We've always aimed to equip the industry with technology surpassing human capabilities," affirmed Jurny's CEO. "Nia is fulfilling this commitment, empowering hosts with AI capabilities that excel far beyond industry standards."

To discover more about Jurny and to invest as little as $250 in the future of AI in hospitality, visit before it's too late.


Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition

cendyn logo

Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings.

For close to 30 years, Cendyn has established itself as a pioneer in empowering people to excel in hospitality through world-class technology and services. This commitment enables hoteliers to foster deeper guest relationships, increase direct bookings, and enhance overall bottom-line results.

The merger between Cendyn and WIHP represents a leap for Cendyn, reinforcing its EMEA and global footprint at a time when the industry is focused on driving more profitable revenue. By joining forces, the two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to generate profitable revenue growth driven through their direct booking channels.

"We are thrilled to embark on this transformative journey with WIHP," said Jack Blaha, CEO at Cendyn, "The synergy between both companies is remarkable, and with WIHP's metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers' most profitable direct booking channel."

"At the core of this transformative acquisition lies two true digital leaders in the industry," said Vincent Ramelli, CEO at WIHP. "Marrying Cendyn's rich heritage with WIHP's state-of-the-art metasearch expertise establishes a new epoch in the hospitality industry. We are incredibly excited to see what we can achieve together for our industry."

As Cendyn and WIHP unite under this acquisition, hoteliers can expect a revolutionized approach to hotel digital marketing services, setting an elevated standard for the future of hospitality technology.