News Briefs

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced that PAR Technology’s Punchh® and PAR Pay solutions have been recognized by MarTech Breakthrough, the Stevie® Awards, and The SaaS Awards.

"Our solutions are helping restaurants increase loyalty while streamlining their payment processing operations,” said Savneet Singh, CEO of PAR Technology. “These awards show the power of deep integrations between our products, enabling exceptional experiences like Apple Wallet Loyalty. We remain committed to delivering holistic solutions that are better together and seamlessly integrate into the operator tech stack to deliver an unparalleled guest experience."

PAR Punchh®, the loyalty, offers, and engagement platform for enterprise-level restaurants, and convenience stores, won MarTech Breakthrough’s Loyalty Marketing Innovation Award and was named a finalist for The SaaS Award’s “Best SaaS Product for Loyalty and Retention.” Additionally, the Stevie® Award named PAR Pay in its “Payments Solution” category in the 20th annual International Business Awards®.

PAR Technology’s success is, in part, due to its leading innovation for loyalty and payments, PAR Pay’s Apple Wallet Loyalty. This feature streamlines enrollment, payment, and redemption using mobile wallets. It is compatible with PAR Punchh loyalty programs, eliminating the need for physical loyalty cards, a mobile app, or form fill. As a result, restaurants can increase participation, engagement, and repeat visits.

The International Business Awards® named PAR Pay, a SaaS-based, EMV-enabled transaction processing solution for processing credit, debit and store value cards, one of the best solutions for processing and facilitating payments. This year's competition received over 3,700 nominations from organizations across various industries and scales, with winners selected based on the collective scores of more than 230 executives worldwide.

Punchh’s recognition by MarTech Breakthrough for its data-driven, personalized marketing campaigns and seamless loyalty experiences highlights its innovative loyalty capabilities within the industry. The annual MarTech Breakthrough Awards program is now in its 6th year, recognizing the most innovative products, solutions, services and companies in the global Marketing, Ad and Sales Technology field.

Lastly, The SaaS Awards also acknowledged Punchh's promising impact on loyalty and retention. Now celebrating its 8th year, The SaaS Awards continues to recognize and honor outstanding SaaS innovations from all around the world. Entries from hundreds of companies spanning North America, Canada, Europe, the Middle East, and Australasia were received.

These recent awards follow the recognition received in the first half of 2023 when PAR Technology was acknowledged with the Top Workplaces USA 2023 award. The company was recognized as a top workplace for innovation, leadership and work-life flexibility, and it was also named a top workplace in the technology industry.

For more information about PAR Technology and its loyalty and payment solutions, visit partech.com.

About PAR Technology

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Trip.com Group, an international one-stop travel service provider, has selected AWS as its strategic cloud provider to enhance the travel experience for hundreds of millions of travelers. The multiyear agreement will allow Trip.com Group to leverage AWS’s proven global infrastructure and cloud technologies to expand their business globally, deliver seamless customer experiences, and drive innovation across the travel and hospitality industry. 

Earlier this year, Trip.com Group established a joint innovation lab with AWS that provides resources to help AWS and Trip.com Group experts develop next-generation applications using generative artificial intelligence (generative AI) and large language models (LLMs). The lab focuses on developing innovative applications for critical business areas, including AI-driven customer service, hotel search optimization, and flight ticket demand forecasting using generative AI technologies. Trip.com Group uses AWS Graviton-powered Amazon Elastic Compute Cloud (Amazon EC2) instances, powered by custom-built AWS Graviton processors, to deliver high performance at a lower price for training LLMs. In July, Trip.com Group unveiled its vertical LLM designed to offer increased accessibility, richer customer experiences, and reliable and personalized travel recommendations. 

“We are excited to work with AWS to jointly innovate new ways to make it easier for people to travel and explore the world,” said Chao Ma, vice president of Trip.com Group. “In harnessing the incredible capabilities of generative AI technologies, AWS will play a pivotal role in helping us to speed up the booking process, optimize flight pricing, and curate experiences at price points that fit every budget and travel persona. This collaboration is strongly aligned to our mission to pursue the perfect trip for a better world. We are constantly making travel more personalized by understanding individual preferences, providing real-time recommendations on the latest trends, hotels, flights, and attractions, and integrating AI with customer service for a holistic experience that fits every traveler’s unique needs and lifestyle.”

Beyond the joint innovation lab, Trip.com Group uses AWS’s advanced technologies and proven global infrastructure to deliver its comprehensive suite of travel products and services around the world, offer cost-effective travel booking, and provide hassle-free on-the-go customer service support. Trip.com Group migrated more than 400 of its international business microservices to AWS, which significantly improved the speed of its air ticket booking system and reduced overall total memory consumption by more than 96%, resulting in substantial cost savings. AWS has helped Trip.com Group to optimize its IT infrastructure to improve connection points with flight and hotel partners, providing a faster and more reliable service for travelers. 

Trip.com Group worked with AWS to launch its 'DreamNowTripLater' live video streams, which highlights locales from the company’s network of 1.4 million hotels spanning 200 countries and two million flight routes. Using AWS Media Services,Trip.com Group produces low-latency video streams at scale for YouTube, Facebook, and third-party video services across China for more than 5.7 million global travelers. To date, the series has led to $10 million in travel bookings.

In addition, AWS and Trip.com Group collaborated to develop a four-year training program to provide the company’s technologists with access to AWS Training and Certification’s comprehensive cloud training curriculum and resources. These training resources will help 2,000 Trip.com Group employees gain new cloud skills in AI and machine learning and develop new applications using the cloud. 

“Trip.com Group is a leading one-stop travel service provider and we are proud of the work we are doing to help the company use generative AI to change the way they do business and interact with customers,” said Steven M. Elinson, managing director of Travel and Hospitality at AWS. “Working with Trip.com Group to establish the joint innovation lab is helping us identify and develop generative AI solutions for a wide range of use cases that will uncover new growth opportunities, alleviate pain points, and create entirely new ways to delight global travelers."

 RoomRaccoon, a cloud-based hotel management system for independent hotels, announced its acquisition of iHotelligence, a Dublin-based property management software, as it continues its expansion in the Irish market. The terms of the deal are not being disclosed.

Tymen van Dyl, the Founder and CEO of RoomRaccoon, views the partnership with iHotelligence as the natural next step in the company's journey to becoming the world’s #1 Hotel Management Software. Following years of robust organic growth, RoomRaccoon has established itself as a trusted partner for over 2000 hoteliers, serving more than 25,000 rooms across the globe. This is set to grow with the addition of iHotelligence. 

He elaborated on the strategic significance of this development, stating, "Acquiring iHotelligence represents a major milestone for us. It underscores our commitment to expanding our presence in the Irish market, and providing cutting-edge technology to hoteliers that maximizes revenue, streamlines operations, and delights guests. By welcoming iHotelligence into the RoomRaccoon family, we will significantly increase our customer base in Ireland, positioning ourselves as market leaders in Hotel Management Software in the region.”

Founded in 2012, iHotelligence has built a comprehensive suite of software products that consists of an on-site property management system, booking engine and channel manager. Their Irish customer base includes boutique hotels and independent hotels.

Keith Slowey, founder of iHotelligence, shared, “RoomRaccoon's acquisition of iHotelligence demonstrates their commitment to expanding their presence in Ireland and delivering superior technology solutions to Irish hoteliers. This partnership will have major benefits for all hotels currently using iHotelligence by providing them with a singular cloud-based platform with advanced features to improve operational efficiencies and increase revenue.”

In addition to RoomRaccoon’s HMS, Irish hoteliers stand to gain a competitive edge with the system’s unique upgrades. From dynamic pricing tools that adjust pricing strategies based on real-time market data, occupancy rates, and demand fluctuations, to automated upsell functionality, housekeeping management, and more. 

The iHotelligence acquisition is the first acquisition completed by the bootstrapped start-up’s internal Mergers and Acquisitions department. The company remains financially independent since its founding in 2017. 

Aside from bolstering its presence in Ireland, RoomRaccoon has ambitious plans for further expansion in both Europe and North America.

RoomRaccoon is headquartered in the Netherlands and has offices in Cape Town, Lisbon and Valencia. 

Sprinkles Bakeries and Picnik Restaurants announce the promotion of Justin Murakami to Chief Operating Officer, recognizing his exemplary contributions and leadership in steering operational growth and innovation. His promotion signals a pivotal phase in executing Sprinkles’ growth strategies domestically and internationally.

Dan Mesches, President and CEO of Sprinkles Bakeries and Picnik Restaurants, lauded his appointment, affirming, "Justin’s strategic foresight and operational expertise have been instrumental in our company's success, especially in expanding Sprinkles’ global footprint and Picnik’s domestic expansion. We're confident that under Justin's leadership, we'll continue to exceed expectations, scale efficiently, and solidify our position as industry leaders."

Since joining Sprinkles in 2017, Murakami swiftly became an integral part of the company's evolution. His instrumental role in developing and implementing foundational systems and processes laid the groundwork in expanding the brand’s physical footprint with both company-owned and franchised locations, domestically and internationally. Notably, under his stewardship, Murakami took the brand’s iconic cupcake ATMs beyond their brick-and-mortar locations and launched the non-traditional Cupcake ATM business. With over 50 ATMs and counting, Sprinkles ATMs can be found in airports, malls and lifestyle centers across the country. Justin was also instrumental in the successful launch of Sprinkles’ National Shipping Program, creating another channel for significant growth.

With an impressive career spanning 25 years in the hospitality sector, Murakami has navigated through the ranks starting as a host, then becoming a GM at the Cheesecake Factory to an Area Director overseeing multiple brands with Lettuce Entertain You and Hopdoddy Burger Bar. His vast experience has honed his abilities and insights, propelling him to craft and fortify infrastructures conducive to sustained business growth.

As Chief Operating Officer, Murakami will lead operations, training, supply chain, culinary, franchise operations, and new bakery and restaurant openings. His responsibilities include partnering with cross-functional departments, identifying opportunities and gaps, formulating and implementing robust processes and systems to ensure scalability and ease for the team. 

Sprinkles has grown to over 70 bakeries and ATMs coast to coast. In 2021, Sprinkles launched its first ever line of chocolates inspired by the iconic cupcakes’ best-selling flavors.  

Voicify,a provider of conversational AI, announced that it has integrated with Chowly, an all-in-one digital ordering platform, to make its technology available to any of Chowly's customers. By joining Chowly's strategic partner program, Chowly's restaurant customers will be able to field call-in customer questions and process voice orders placed at the drive thru, in-store kiosk, or over the phone with high speed and accuracy using Voicify's Artificial Intelligence.

By automating customer service, Voicify's superior AI solutions for restaurants solve staffing and other top challenges facing today's restaurant operators. AI solutions from Voicify expand a restaurant's digital ordering footprint by learning a restaurant's menu and accepting guest orders quickly and accurately.

Voicify AI solutions are optimized to handle natural human speech. This means that customers can speak normally without modifying their speech at all. As needed or at customer request, the AI Answering assistant can connect the guest with human store staff.

Voicify Voice Assistants free up restaurant staff to tackle higher value tasks such as preparing guest orders.

"Voicify AI adeptly handles guest orders and questions. It won't call in sick and never fails to suggest add-ons and special offers or promote the restaurant loyalty program," said Nick Laidlaw, Chief Technology Officer, at Voicify. "Voicify's AI solutions stand out because of their underlying technology that is one hundred percent API driven. This means that a single code base can be deployed across multiple channels and points of service. In one click, voice assistants and menu and pricing changes can be deployed across multiple points of order, including in-store kiosks, the drive-thru, online, and phone ordering."

Through this partnership, all customer voice orders are transmitted to Chowly's platform, which integrates seamlessly with the restaurant's systems. Working together, Voicify and Chowly will empower thousands of restaurant locations to offload the more mundane, transactional steps involved in guest service such as taking orders and payment. This enables restaurants to solve staffing challenges and provide consistent customer service across guest touchpoints, despite reduced staffing levels.

"In the digital age, customers expect a consistent experience regardless of how, where, and when they engage with a brand," said Alex Cranfill, Director of Partnerships at Chowly. "Voicify AI is uniquely positioned to enhance the guest experience while allowing restaurants to capture more orders and drive revenue."

"As we prepare to announce partnerships with a number of highly recognizable national restaurant brands, our in-market voice-enabled solutions are delivering demonstrable improvements to guest service and the bottom line," said Robert Naughton, Chief Revenue Officer at Voicify. "We're excited to expand our already considerable footprint through this partnership with Chowly. Our market-leading Voice solutions and years of AI expertise will help even more restaurants boost revenue and reduce customer service friction for guests."

"At Chowly, we recognize the value that innovative technologies can bring to our network of restaurant partners," said Cranfill. "Voicify AI fulfills the need for an AI service pillar that augments our digital guest ecosystem, fully equipping the restaurants we serve with a future-ready platform and the competitive advantage they've been looking for. Voicify and Chowly technologies scale for all sizes of restaurants, from single location independent establishments to rapidly growing and established, multi-unit enterprises."

Starting January 1, 2024, World of Hyatt will unlock reimagined program benefits, offering even more flexibility and choices for members. Grounded in listening, World of Hyatt continues to invest in offerings that members find relevant and meaningful, encouraging them to embrace the transformative powers of travel. The newly expanded World of Hyatt Milestone Rewards are designed to offer more awards and more choice at more milestones, allowing members to choose earning points for future free nights, enhancing stays with suite upgrades or enriching their wellbeing experiences.

“One of the reasons we’ve quadrupled our membership over the past five years is that we look for new ways to care for our World of Hyatt members by offering benefits that matter most and can be shared,” said Mark Vondrasek, chief commercial officer, Hyatt. “We’ve grown our brand presence in the luxury and lifestyle space by adding hotels in new markets and expanding our brands in the destinations where our members want to travel, making our portfolio even more desirable. We’re proud to be adding, building, and evolving World of Hyatt to bring industry-leading changes that are redefining loyalty with our three guiding principles of care: loyalty extends beyond the member, choice is critical and recognition means everything.”

A World of Choice with the New Program Updates

For World of Hyatt’s Milestone Rewards to be even more meaningful and relevant, they need to come with choice. Whether it’s enjoying a FIND experience near home or luxuriating in a room upgrade, every loyalty member values different enhancements on life’s journey. With the program updates, members will be recognized more frequently along their journey with World of Hyatt and choose whether to use their award or gift eligible awards to those they care about. Milestone Rewards will begin after 20 qualifying nights or 35,000 Base Points per year and continue for each 10 qualifying nights, up to 150 nights, making World of Hyatt the only global hotel loyalty program to reward members with milestone rewards for stays beyond 100 nights and further extending care for those that continue to call Hyatt hotels a home away from home.

At almost every milestone, members will be able to have their choice of three awards and select those that are valuable to them or choose eligible awards they can gift to someone special. Available award choices include options to:

• Earn points for future stays across the globe.
• Enhance their next stay with benefits like suite upgrades.
• Enjoy experiences designed to support and complement their wellbeing.

Throughout the journey from Discoverist to Globalist and beyond, World of Hyatt members will be able to earn new Milestone Rewards, including:

• 2K Next Stay: Earn 2,000 Bonus Points on their next stay at a Hyatt Place, Hyatt House, Caption by Hyatt or UrCove hotel.
• FIND Experience Credit: Select FIND credit to use on any FIND experience around the globe. Credit ranges from $25-$300, depending on which Milestone Reward the member has achieved.
• Guest of Honor Award: Give someone they care about – including themselves – Globalist benefits on either award or eligible paid stays, starting at 40 qualifying nights in a year.
• Miraval Extra Night: Stay one night at a Miraval resort to receive a complimentary second night.
• The Ultimate Free Night Award: Enjoy one free night in any participating Category 1-8 hotel, Category A-F all-inclusive resort or participating Miraval resort (earned at 150 qualifying nights in a year).

“In evolving World of Hyatt, we listened to our members to understand the people, places and experiences at the heart of their world to ensure our program is the most rewarding for our members,” said Amy Weinberg, senior vice president, brand, loyalty and data, Hyatt. “The new Milestone Rewards are rooted in what we heard from our members—we understood they wanted more rewards and more choice — so we are offering a wider array of options to craft their travel journey, care for their wellbeing and immerse themselves in the transformative experiences that World of Hyatt offers.”

Reimagining the Guest of Honor Benefit

World of Hyatt cares for its members as individual people and goes beyond a traditional loyalty program, by caring for the people in the members’ lives. That’s why World of Hyatt invests in unique benefits like Guest of Honor, which invites members to gift a Globalist stay to someone who is important to them, to experience valuable in-stay benefits, including complimentary breakfast, best room available, up to a standard suite, and late checkout at participating properties.

World of Hyatt is now reimagining Guest of Honor and extending the award to more members and evolving it into a Milestone Reward offered to members starting at 40 nights or 65,000 Base Points per year, giving members a taste of Globalist status. Members will be able to earn up to 10 Guest of Honor Awards per year through Milestone Rewards. With the refreshed Guest of Honor Award, members can now experience Globalist benefits themselves or gift the award, on eligible paid and award stays up to seven nights. If a member chooses to gift the award to another member, they will earn one qualifying night credit towards tier status as added recognition from World of Hyatt when their Guest of Honor completes his or her stay.

Make your Business More Rewarding with World of Hyatt

Further to the strategy of redefining loyalty by caring for those beyond the guest, World of Hyatt is evolving to reward those who make travel happen for others – specifically eligible meeting and event planners, travel advisors, and small business administrators. The new World of Hyatt program will offer new pathways for these critical business stakeholders to earn status and milestones when they choose Hyatt for their clients and colleagues.

Those planning events or booking on behalf of travelers will earn two qualifying night credits toward tier status for every $5,000 USD, up to $150,000, in eligible spend each year on qualifying events, bookings through Hyatt Privé, or when making a qualifying booking through Hyatt channels with an IATA number associated with their World of Hyatt membership. That’s up to 60 qualifying night credits, enough to earn Globalist status.

World of Hyatt’s care will extend even further in ways that reward our customers as well as their clients and colleagues. These changes will enable them to earn and gift new and exciting Milestone Rewards as well as Globalist status.

To discover the new Milestone Rewards chart, visit hyatt.com/updates and review program terms here for more information. To learn more about additional offers and experiences through World of Hyatt, or to sign up for free, visit hyatt.com.