News Briefs

RMS, a hospitality platform for hotels, motels, serviced apartments and short-term rentals, has announced a new strategic partnership with property care and operations platform Breezeway.

The integration enables property managers and hospitality operators to seamlessly automate and optimize operational tasks directly within RMS’s interface.

Through this partnership, RMS users gain access to Breezeway’s comprehensive suite of tools, including automated scheduling of cleaning teams, customizable task management, real-time inventory monitoring, AI-powered guest messaging, digital welcome books, and smart lock code automation. This unified approach significantly enhances operational efficiency, allowing operators to deliver a consistently superior guest experience.

Through Breezeway’s automated scheduling and messaging capabilities, RMS users can save approximately 40 hours per month on administrative tasks and significantly reduce unnecessary phone calls. Businesses using Breezeway have reported revenue increases averaging $20,000 annually.

Adam Seskis, CEO at RMS, said: "Delivering exceptional guest experiences starts with operational excellence. Our integration with Breezeway streamlines property operations, enabling hospitality teams to spend less time on manual tasks and more time delighting guests. It’s another meaningful step in helping our users drive efficiency and value across their operations."

Jeremy Gall, Founder and CEO of Breezeway, said: "We’re excited to partner with RMS to bring a smarter, more connected approach to property operations. By combining RMS’s powerful property management system with Breezeway’s purpose-built operations platform, we’re giving property managers unprecedented control, visibility, and automation. This partnership raises the bar for what hospitality teams can deliver at scale."

Breezeway joins RMS’s robust technology ecosystem, alongside other leading platforms such as revenue management tool Right Revenue and reservation management solution ResDiary. This growing suite of integrations positions RMS as the preferred choice for hospitality operators committed to achieving growth, scalability, and operational excellence.

Dense Air, a pioneer in shared wireless infrastructure, announces its rebrand to IONX Networks, a move that reflects the company's shift toward a more customer-focused mission: solving the persistent problems of poor mobile coverage, dropped calls, and dead zones across complex environments.

The name IONX Networks better represents who we are and what we do. It stands for Integrated & Optimized Network Experiences and reflects our dedication to transforming cellular connectivity. As a small cell neutral host provider, we enable enterprises, infrastructure partners, and mobile operators to solve the persistent challenges of poor cellular coverage—indoors and outdoors—with scalable, secure, and cost-effective solutions. IONX speaks directly to the markets we serve and the impact we deliver.  

"Dense Air was a name born from our engineering roots, and while we are proud of that legacy, we are stepping into a new chapter. This rebrand marks more than a name change—it is our commitment to making mobile connectivity work better for everyone, said Jim Estes, CEO of IONX Networks. We are taking everything we have built as Dense Air and channeling it into outcomes that truly matter to businesses, operators, and end users alike. Our goal is simple: eliminate connectivity challenges wherever they exist."

The Future of Connectivity Is Now
As demand for reliable cellular connectivity accelerates, legacy systems struggle to handle today's coverage needs. IONX is built to meet these challenges with an open, shared, and multi-operator approach that improves network coverage, performance, and user experiences across the board.

"Every day, we work with property owners, enterprises, and operators who are frustrated by inconsistent mobile experiences, said Mark Meuleman, Chief Revenue Officer at IONX Networks. Our value is clear: we help them fix it. We bring strong, secure, seamless mobile connectivity to places where coverage was once a constant pain point. IONX is about solving those problems—fast, cost-effectively, and at scale."

A New Chapter
Our rebrand marks a new chapter in delivering connectivity without compromise. IONX Networks continues to leverage cutting-edge small cell technology and the power of shared spectrum to deliver scalable, cost-effective mobile infrastructure solutions. But now, the focus is squarely on solving real-world connectivity problems and delivering tangible benefits to mobile users, property owners, infrastructure partners, and service providers alike.

As part of the rebrand, IONX Networks will roll out a refreshed visual identity and new messaging that reflects its customer-first approach, while continuing to drive innovation in neutral host network solutions - unlocking the promise of mobile connectivity.

Join us on our journey.
Visit our new home at www.IONXnetworks.com to learn more about how we are helping the world stay connected—smarter, faster, and without compromise.

A new report from responsible advertising platform Givsly highlights a rising trend that hotel and restaurant tech executives can’t ignore: U.S. consumers are increasingly basing their purchase decisions on brand values. In “The Rise of Conscious Consumers,” Givsly surveyed more than 2,100 U.S. adults and found that 88% of consumers prefer brands that align with their personal beliefs, with younger and multicultural consumers leading the shift.

Key Findings From the Report:

• Values-driven spending is increasing: 1 in 4 Americans care more about brand values than they did five years ago. For Gen Z, it's 36%.
• Consumers will pay more for aligned brands: 64% of all Americans — and 79% of Gen Z — say they’d spend more with brands that share their values.
• Loyalty is values-based: 84% will recommend a brand based on values; 55% feel more loyal to brands that share them publicly.
• Digital ads that give back perform better: 40% of consumers say they pay more attention to digital ads that include a donation component.
• Hospitality is a key vertical: 63% of Americans want brands to express their values in product-focused ads, especially in travel and hospitality, healthcare, and retail.

Why This Matters for Hotel and Restaurant Tech Leaders

Values-based marketing is no longer a “branding issue” — it’s a cross-functional challenge that impacts data strategy, personalization, and tech stack decisions. Here’s how hospitality technology leaders can respond:

Guest Personalization Needs a Values Layer

Most personalization engines focus on spend history, loyalty tier, or travel behavior — but today’s consumers expect messaging that also reflects their ethical priorities. That means:

• Integrating values-based segmentation into CDPs and guest profiles
• Capturing guest preferences around causes (e.g., sustainability, mental health, animal welfare) via surveys or loyalty programs
• Using AI to personalize email, web, and app experiences that resonate on a values level

CMO + CTO Collaboration is Key

Running high-performing, values-based campaigns requires tight alignment between marketing and IT:

• Adtech and martech platforms need access to clean, structured guest data
• Analytics tools must measure performance based on both values and ROI (e.g., donations triggered, loyalty lift, advocacy on social)
• Campaign testing tools should allow marketing to A/B test value-driven messaging dynamically across channels

Feedback and Loyalty Tools Should Capture Emotional Drivers

Legacy guest satisfaction tools often miss why a customer felt an emotional connection. Hospitality tech teams can enhance feedback mechanisms by:

• Embedding questions about values alignment in surveys and reviews
• Using NLP and sentiment analysis to identify when guests mention ethics, sustainability, or social causes
• Feeding this data back into loyalty and marketing platforms

Opportunities for Cause-Driven Guest Engagement

Donation-driven offers ("Stay with us, and we’ll donate to a cause you choose") are outperforming traditional ads. Tech teams can:

• Build or integrate systems to track and verify cause-based rewards
• Enable guests to select preferred causes in apps or booking flows
• Show impact metrics post-stay, creating transparency and loyalty

Not all integrations are created equal.  

At NRA 2025, DoorDash introduced the DoorDash Preferred Integrations Program (DPIP). The program provides merchants with real-time visibility into how different point-of-sale (POS) and middleware providers perform on the DoorDash platform, along with the specific features they support, so merchants can select the best fit for their unique needs.

Built in collaboration with integration partners and shaped by direct feedback from merchants, the program is part of DoorDash’s broader commitment to improving operational transparency and driving better outcomes for merchants.

 
To qualify, integration providers must meet key performance benchmarks, including order and error rates below 1%, and offer features that directly benefit merchant operations, such as self-serve onboarding, real-time menu sync, live item availability, and order ready notifications.

Based on current performance and feature capabilities, the inaugural cohort of 2025  DoorDash Preferred Integration Partners includes Checkmate, Chowly, ChowNow, Deliverect, Otter, PAR, Qu, Square, Stream, Toast, and UrbanPiper.

Benefits of the HungerRush Grubhub Integration

• Streamlined Operations: Manage orders from Grubhub, DoorDash, and Uber Eats in one unified POS system, eliminating the need for separate tablets and third-party aggregators.
• Improved Efficiency: With everything centralized in one system, restaurant staff can focus on serving customers, not managing multiple systems.
• Real-Time Menu Management: The integration provides real-time updates to inventory and menu availability, reducing order errors and ensuring accurate information across all platforms.
  
   

HungerRush has rolled out its Grubhub Marketplace integration for the HungerRush POS system. This new integration allows restaurants to seamlessly receive and manage Grubhub orders directly from their HungerRush POS platform, alongside existing integrations with DoorDash and Uber Eats. By centralizing all marketplace orders in one system, HungerRush is simplifying restaurant operations and enhancing operational efficiency.

Previously, restaurants had to rely on third-party, tablet-based solutions or aggregator services to manage Grubhub orders. With HungerRush’s latest integration, restaurant operators can now eliminate the need for additional devices and middleman services. With direct integrations for all major delivery platforms, restaurant teams no longer need to juggle multiple systems, ultimately saving time, reducing unnecessary costs, and minimizing employee frustration.

“The new Grubhub POS integration is a game-changer for us,” said James Ryan, franchise owner of Flippin’ Pizza. “Having all our marketplace orders come through one POS system, including Grubhub, has simplified our processes and improved order accuracy. The integration has helped us streamline our operations, eliminate third-party services, and reduce complexity—allowing us to focus more on what matters: serving our customers.”

“By integrating Grubhub into our POS system, we are providing operators and owners with a powerful tool to centralize ordering and consolidate technology clutter, while focusing on improving the guest experience,” said Eran Hollander, Chief Product Officer at HungerRush. “Our mission has always been to focus on improving operational woes for restaurant owners and providing a superior guest experience. Through this integration, we can continue focusing on that mission.”

The Grubhub integration is now available to all HungerRush customers.

A new survey from the TravelTech Show reveals a major disconnect between traveler behavior and operator readiness: though 98% of Millennials and Gen Z own smartphones and heavily rely on mobile apps to book travel, less than one-third (31%) of travel operators have integrated mobile-first tools into their booking and payment platforms.

The biggest barriers to adoption are:

• Complexity of integration (37%)
• Security concerns (15%)
• High transaction fees (13%)

Other findings include:

• The most common tech integrations are:
  • Mobile apps/mobile-first tools (31%)
  • Multiple payment gateways (24%)
  • Virtual credit cards (17%)
• Only 10% plan to invest in security and fraud prevention tools, though this is up from 4% in 2024.
• 83% of travel operators have no plans to adopt cryptocurrency payments within the next year.
• The customer journey most commonly begins with general search (51%), followed by social media (15%) and metasearch (8%).

The data was gathered from 94 travel company reps in March 2025.
 

Key Takeaways for Hotel IT Leaders:

Mobile-First Isn’t a “Nice-to-Have”—It’s the Standard

Despite clear evidence that mobile is the dominant channel for younger travelers, adoption among operators remains low. With 80%+ of Millennials and Gen Z booking online via smartphones, hotels and resorts that neglect mobile-first UX risk alienating a growing share of the market.

Security is a Rising—but Underfunded—Concern

The increase from 4% to 10% of operators investing in fraud and security solutions shows positive momentum—but this still lags behind the threat landscape. Given recent attacks on major retailers, IT leaders should consider proactive security upgrades as core infrastructure, not reactive add-ons.

Payment Preferences Are Diversifying

While adoption of cryptocurrency remains minimal (and perhaps rightly so, given its volatility), guests increasingly expect flexible payment options. Multiple gateways and virtual cards are gaining traction and may help reduce transaction friction—especially for international travelers.

Integration Complexity Is the No. 1 Obstacle

With 37% citing integration as the top challenge, this points to a systemic issue: legacy tech stacks are holding the industry back. IT leaders should advocate for open API-based platforms and scalable payment ecosystems that enable seamless mobile upgrades.