The Kraft Heinz Company (“Kraft Heinz” or the “Company”) unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed – 6 months from initial brief to the physical product – with over 200 potential sauce combinations, HEINZ REMIX is the latest innovation from the Company’s foodservice or “Away From Home” (AFH) division, which is a key growth platform as outlined in the Company’s long-term strategy.
HEINZ® is no stranger to unique sauce combinations that satisfy fans’ cravings & needs (hello, MAYOCHUP®!). Now, HEINZ REMIX is taking personalized sauces to new heights, creating a first for the sauce and foodservice category. The free-standing machine is touchscreen operated, enabling consumers to first select from a range of “bases” – currently HEINZ Ketchup, Ranch, 57® Sauce, and BBQ Sauce – then personalize further with one or more “enhancers” – currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their preferred intensity level (low, medium, high).
“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz. “HEINZ REMIX is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers - dipping will never be the same. With HEINZ REMIX, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX!”
Kraft Heinz will debut HEINZ REMIX at the 2023 National Restaurant Association Show in Chicago (May 20-23, 2023), with plans to pilot the innovation with restaurant operators in late 2023 to early 2024.
“The launch of HEINZ REMIX is a first for the sauce category and foodservice industry,” said Peter Hall, President, U.S. Away from Home, Kraft Heinz. “It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavor and experience anywhere you’re eating, and we’re delivering on that goal with category leading innovations like HEINZ REMIX.”
As Kraft Heinz continues on its journey to lead the future of food, the Company is focused on creative disruption across the entire organization, breaking down siloes to cultivate collaboration, reimagine product development, and utilize digital capabilities to accelerate the pace of innovation.