News Briefs

Shift4 has acquired a majority stake in Vectron Systems AG, a European suppliers of point-of-sale (POS) systems to the restaurant and hospitality verticals. 

Based in Germany, Vectron has 65,000 POS locations across Europe, representing. Shift4 is expected to acquire additional ownership of Vectron through a public tender offer that is expected to conclude within the next month, with a de-listing and formal integration process to occur shortly thereafter.

The acquisition is expected to provide Shift4 with an expansive customer footprint across Europe as well as a distribution network of ~300 POS resellers. As a result of the acquisition, Shift4 believes it will be able to add its integrated payment services to current Vectron customers and products, while also empowering the sales force with a compelling all-in-one POS and payments solution unrivaled in Europe.

“Shift4 was at the forefront of the convergence between software and payments in the restaurant and hospitality verticals in the US. We see an incredible amount of demand for a similar all-in-one solution across Europe,” states Shift4 CEO Jared Isaacman. “With our integrated payments and SkyTab offering, we believe we have the best solution at the right price point. Vectron will provide valuable local expertise, infrastructure, and the distribution necessary to meet the demand. This acquisition is right out of the Shift4 playbook – enabling us to unlock synergies, expand our distribution, and monetize payments for a large existing install base.”

Completes Revel Systems Acquistion

In addition to the acquisition of Vectron, Shift4 has also completed its previously announced acquisition of Revel Systems. Revel has over 18,000 merchant locations across the United States and internationally which Shift4 estimates represents a $17B+ payment opportunity. Revel also has a direct sales and dealer distribution network which Shift4 believes can be leveraged to accelerate SkyTab distribution both domestically and abroad. 

Shift4 has signed a definitive arrangement agreement to acquire Givex Corp., a global provider of gift cards, loyalty programs and point-of-sale solutions. 

The Arrangement Agreement is subject to customary closing conditions and the transaction is expected to be completed in the fourth quarter of this year. 

With across more than 100 countries, Givex serves a wide range of businesses in various industries, including 7-Eleven, Wendy’s, Best Western, Texas Roadhouse. 

The company offers robust gift card and e-gift solutions as well as customizable loyalty programs, and a point-of-sale (POS) system for various business types, among other value-added services.

 “Givex has a considerable footprint around the world which will dramatically increase Shift4’s overall customer base,” states Shift4 President Taylor Lauber. “At the same time, their gift card and loyalty solutions are second to none and will add significant value for our current customers, creating stickier relationships andh 130,000+ active locations enhancing our overall value proposition. Similar to other deals we have recently completed, this acquisition aligns perfectly with how we like to deploy capital – adding blue-chip merchants at a low customer acquisition cost while delivering additional benefits to our customer base.” 

“The Givex team looks forward to joining the Shift4 family and bring our enterprise gift card capabilities and loyalty programs to hundreds of thousands of new customers,” says Don Gray, CEO of Givex. “By combining Shift4’s end-to-end payment solution with our value-added engagement services, we can deliver an unparalleled package to both of our customer bases.”  

Mark Shambura has joined Panera Bread as Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. An accomplished marketing leader with broad expertise in the restaurant industry, Mr. Shambura has previously held marketing leadership roles during pivotal growth periods for top brands including Chipotle, MOD Pizza, and most recently Papa Johns.

"Mark brings an impressive background building brands and leading marketing teams for fast-casual restaurants, and we’re thrilled to welcome him to Panera Bread,” said José Alberto Dueñas, Chief Executive Officer. “As Panera continues to evolve our brand, guided by listening to our guests, Mark’s depth of experience and ability will help drive our growth as a brand that serves great food you feel good about eating.”

Shambura previously served as CMO at Papa Johns, where he led a revitalization of the brand by enhancing its iconic “Better Ingredients, Better Pizza” platform, and developing a more modern, innovative omnichannel approach to transform how Papa Johns appealed to both new and loyal consumers. As Executive Director at Chipotle, Mr. Shambura guided the marketing function through periods of both sustained growth and transition, providing leadership over brand strategy, advertising, digital, social, events/sponsorships, promotions, and field marketing, including playing a key role in spearheading its “Real Ingredients” brand strategy.

“I’m proud to join the Panera Bread team and excited to build on the momentum of the brand's transformation as it continues to evolve in service of our guests,” Mr. Shambura said. “Panera propelled and cemented its position at the top of the fast casual restaurant segment through its promise of high-quality ingredients and freshly prepared food, and I’m thrilled to join a highly talented team to help shape its next chapter.”

Prior to his tenure in the restaurant industry, Mr. Shambura gained extensive marketing agency experience, working with a broad array of top global consumer brands for over a decade. Shambura will report directly to José Alberto Dueñas, Chief Executive Officer, and officially assumed the role of Chief Marketing Officer on July 29, 2024.

Domino's Pizza Inc. announced the promotion of Kate Trumbull to Executive Vice President, Chief Marketing Officer, effective Nov. 1. 

In her new role, Trumbull will oversee global marketing and continue to report to Joe Jordan, President, U.S. and Global Services. Additionally, Risa O'Hara and the international marketing team will report to Trumbull as part of this expanded global marketing organization.

A History of Winning Promotions

Trumbull joined Domino's in 2011 from Procter & Gamble, where she worked on several iconic brands, including Tide and Gain. During her 13-year tenure at Domino's, Trumbull has held multiple leadership roles, progressing from Program Leader of Hispanic Marketing to Director of Loyalty, to Director of Digital Advertising, and to Vice President of Advertising. Most recently, in March 2023, she was appointed Senior Vice President and Chief Brand Officer, overseeing advertising, media, product innovation, and national sales.

Throughout her career at Domino's, Trumbull has spearheaded key marketing initiatives that have become synonymous with the brand's innovation and customer-centric focus. Notable campaigns include Domino's Carryout Tips, Domino's Emergency Pizza, Domino's Pinpoint Delivery , Quality Captains, New York Style Pizza and the company's revamped loyalty program, Domino's  Rewards.

"I'm thrilled to announce Kate's promotion to Executive Vice President and Chief Marketing Officer," said Jordan. "From the time I met Kate over a decade ago, it was clear she had the vision and passion to help shape the future of Domino's. Over the years, she's proven herself by driving innovative campaigns like Paving for Pizza and Domino's Emergency Pizza, and has been instrumental in activating our Hungry for MORE strategy and leading the advertising launch of our revamped loyalty program. Her deep connection to our franchisees and her ability to blend creativity with strategic thinking has played a key role in Domino's growth."

"As she steps into the CMO role, I'm confident that Kate will take our marketing to new heights, especially as we expand our Hungry for MORE strategy globally. Her leadership will ensure that our marketing remains innovative, aligned, and impactful, and I look forward to seeing the continued success she'll bring to the brand."

"In all my roles at Domino's, I've learned so much from our franchisees, many of whom started as drivers or worked in-store," said Trumbull. "Their passion and commitment to the brand have directly influenced my marketing approach. I'm incredibly proud of the teams I've led, from Loyalty to Digital Marketing to Advertising and Product Innovation, as their work has played a key role in our ascent to becoming the No. 1 pizza company in the world."

Push Operations has joined the Toast Partner Ecosystem. This integration will help automate tedious administrative tasks for Toast customers in the US and Canada by centralizing Push Operations employee solutions to Toast's platform.

Push Operations is an all-in-one solution for easy people management in the restaurant industry. With thousands of customers across North America, Push has perfected the art of human resources, automated payroll, and generating schedules in seconds. 

Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. It works with integration partners in its Toast Partner Ecosystem, a curated portfolio of more than 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests, and keep employees happy.

• 84% of survey participants plan to add new functionality, features, or modules to their current POS software, according to HT's 2024 POS Software Trends Survey

"We are thrilled to welcome Push Operations to the Toast Partner Ecosystem, and delighted to offer our customers the ability to integrate their Toast POS with Push's people management solution," says Keith Corbin, Senior Director, Business Development from Toast. "By integrating  with Push, restaurants can now easily bring in live and historical sales data and leverage their technology to make smarter scheduling decisions through labor forecasting."

The integration of Push and Toast is designed to allow restaurateurs to take advantage of a leading POS and restaurant management system combined with Push's advanced HR, payroll, and scheduling capabilities. Push brings in live and historical sales data from Toast to help operators make more accurate scheduling decisions. Push's heat map technology can also provide staffing insights on a more granular level based on the time of day.

"We're really excited about this integration with Toast, it comes at a time where restaurateurs are looking for ways to stay ahead of the technological curve that the industry is experiencing," says Tina Lum, CEO, Push Operations. "Integrating with a forward-thinking company like Toast will only benefit our customers!"

Technology is becoming essential for restaurants in today's shifting economy. Push's Industry Report found that "90% of restaurateurs consider inflation a challenge and are turning to technology to address the issues it brings". The combination of Push and Toast provides a unique way to help restaurateurs navigate those challenges. 

Winnow, the market-leader in AI-powered food waste management, announces today an exclusive partnership with zero-waste chef and pioneer Vojtech Végh. As Winnow’s new Zero Waste Culinary Advisor, Vojtech brings his expertise in helping chefs to reimagine food waste. The focus of the partnership will be on reducing trimmings waste—an often-overlooked opportunity in commercial kitchens.

"I'm thrilled to join Winnow as their new Zero Waste Culinary Advisor,” said Vojtech. "I’ve spent my career reimagining what’s possible with wasted ingredients. Winnow’s data shines a critical light on what ends up in the bin, and I see enormous potential in what we can achieve together."

Vojtech’s background, which spans over a decade in top kitchens around the world—from Michelin-starred restaurants to founding the first zero-waste, plant-based restaurant, Surplus, in Cambodia—adds a powerful new layer to Winnow’s expertise. The chef currently provides food waste prevention workshops and masterclasses to kitchens around the world, working chef-to-chef to apply data led strategies to reduce waste and cost. His experience brings Winnow’s clients direct access to the knowledge of a professional chef who fully understands the intricacies of low-waste cooking and using data to drive results.

From Trash to Treasure

Winnow’s VisionAI uses computer vision to recognise and track food waste as it is thrown away. It tracks a kitchen’s full waste stream, covering overproduction, spoilage, plate waste, and trimmings to give chefs clear insights into where and why waste is happening. Total food cost savings from using the tool can be as high as 8%. 

In many kitchens, trimmings waste (otherwise known as ‘cuttings’) flies under the radar, viewed as an unavoidable byproduct. However, Winnow’s data shows that over 40% of trimmings waste can be avoided, reducing food purchasing costs by 1-2.5%. 

A Case Study in Tackling Trimmings

A pilot project for the partnership saw seven Red Carnation Hotels reduce total trimmings waste by 40% in just six months under the guidance of Vojtech’s expertise and using Winnow’s food waste tracking tools. Innovations now enjoyed by guests include watermelon skin chutney, pasta made from breadcrumbs, and fruit trimming cocktail syrups. Fruit trimmings are also used to make molasses, a substitute for the treacle that goes into a Red Carnation signature Irish soda bread.

Speaking of the partnership David Mac Donald, Head Chef at one Red Carnation property, said, “Our partnership with Winnow and Vojtech has not only allowed us to dramatically reduce our food waste, but challenged our attitude towards food. We’ve really enjoyed generating progressive ideas and recipes that provide an experience and a story to our guests — elevating our offering and their engagement.”

Expert Training and Insight

A key component of Winnow’s partnership with Vojtech will be the expert guidance provided to Winnow’s team and clients. Vojtech will personally train Winnow’s customer success team, enabling them to better support kitchens in unlocking the creative opportunity of cooking with trimmings. Clients will also benefit through tailored training materials and exclusive webinars led by Vojtech himself. 

Winnow and Vojtech’s collaboration marks a significant step forward in transforming how kitchens approach food waste. By using Winnow’s real-time data and insights, paired with Vojtech’s culinary expertise, chefs can optimise their workflows, reduce waste, and ultimately unlock new creative opportunities.

Winnow founder Marc Zornes said of the partnership, "I’m struck by the creativity of chefs in Winnow’s community on a daily basis. Through our partnership with Vojtech, we aim to further fuel that creativity, combining our data with his culinary expertise to inspire, share knowledge, and support a movement of chefs who will lead us toward the kitchen of the future.”