News Briefs

Travly, a travel media network for social-first discovery and curated experiences, announced the launch of its proprietary Online Travel Agent (OTA) platform now available through both its app and website. Solidifying its place as a one-stop-shop for the modern traveler, Travly is the world’s largest and fastest-growing cross-platform travel media company, with over 45 owned handles across Instagram, TikTok, and Facebook. With a network of 1000 content creators, this move into booking will allow their over 25 million followers to instantly access curated vacations.

"Today's travelers increasingly turn to social media for discovery and travel inspiration, documenting their own experiences along the way,” said Zak Longo, co-founder and CEO of Travly. “Travly’s OTA bridges the gap between what you see on social media and the ability to easily attain those experiences through seamless booking.” 

With authentic videos, user-generated content, and the option to see alternate destination recommendations, Travly makes it quicker and easier to book the vacations consumers discover online, moving beyond the generic hotel information and outdated photographs used by most travel booking engines. In addition, the app’s built-in Travelers feature allows users to easily connect with their favorite travel influencers to keep track of the hottest trends and destinations in the space.

"Travly is a one-of-a-kind booking platform designed to not only help you discover your next perfect adventure but also book all things travel-related and inspire exploration among our followers,” said Mayur Patil, co-founder and COO of Travly. “By prioritizing video over pictures, Travly redefines the booking process through captivating content, setting a new standard for authenticity and engagement."

Travly’s OTA launches with the ability to instantly book premiere hotels in all 50 States, with plans to expand internationally in the future, as well as the introduction of Travly Dupes, which help travelers find alternative options to popular destinations and enjoy the same vibe for less money. 

Additionally, the app has launched with a revenue sharing feature where travelers are incentivized for their travel content being featured in the app. Travelers are encouraged to post fun, unique, and original content that showcases authentic vacation experiences, and can serve as primary video descriptions for hotels. The revenue sharing feature encourages travelers to post well-produced content and expands influencers’ loyalty to the platform, while encouraging Travly’s emphasis on video and firsthand travel experience. In comparison to other broader platforms, Travly’s insulated focus on tourism allows creators to produce videos for viewers specifically interested in travel content, rather than competing with the trends of the day.

Cofounded by real travelers and social media experts, Travly has already changed the way travelers and brands view the modern-day adventurer, with a curated catalog of media assets that connect brands, locations, and travelers. In addition to their deep network of travel influencers, Travly works with hotels, locales, and experiential companies to forge meaningful connections and inspire unforgettable experiences for their audience.

Part of that stems from their ownership of some of the largest domains on all social media platforms, allowing them to cater to specific interests and regions, and creating real engagement between travelers and brands. This dynamic approach is optimized to drive engagement and deliver tangible results, underscoring Travly's position as the preferred partner for brands navigating the ever-evolving social media landscape.

Mark Shambura has joined Panera Bread as Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. An accomplished marketing leader with broad expertise in the restaurant industry, Mr. Shambura has previously held marketing leadership roles during pivotal growth periods for top brands including Chipotle, MOD Pizza, and most recently Papa Johns.

"Mark brings an impressive background building brands and leading marketing teams for fast-casual restaurants, and we’re thrilled to welcome him to Panera Bread,” said José Alberto Dueñas, Chief Executive Officer. “As Panera continues to evolve our brand, guided by listening to our guests, Mark’s depth of experience and ability will help drive our growth as a brand that serves great food you feel good about eating.”

Shambura previously served as CMO at Papa Johns, where he led a revitalization of the brand by enhancing its iconic “Better Ingredients, Better Pizza” platform, and developing a more modern, innovative omnichannel approach to transform how Papa Johns appealed to both new and loyal consumers. As Executive Director at Chipotle, Mr. Shambura guided the marketing function through periods of both sustained growth and transition, providing leadership over brand strategy, advertising, digital, social, events/sponsorships, promotions, and field marketing, including playing a key role in spearheading its “Real Ingredients” brand strategy.

“I’m proud to join the Panera Bread team and excited to build on the momentum of the brand's transformation as it continues to evolve in service of our guests,” Mr. Shambura said. “Panera propelled and cemented its position at the top of the fast casual restaurant segment through its promise of high-quality ingredients and freshly prepared food, and I’m thrilled to join a highly talented team to help shape its next chapter.”

Prior to his tenure in the restaurant industry, Mr. Shambura gained extensive marketing agency experience, working with a broad array of top global consumer brands for over a decade. Shambura will report directly to José Alberto Dueñas, Chief Executive Officer, and officially assumed the role of Chief Marketing Officer on July 29, 2024.

BurgerFi International, Inc., owner of the casual dining chain Anthony's Coal Fired Pizza & Wings and BurgerFi, has filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code.. 

All 144 locations of the company's two brands throughout the United States, including in Puerto Rico, and in Saudi Arabia, will continue normal, uninterrupted operations. The Chapter 11 filing by the Company includes only the 67 corporate-owned locations of both brands. Franchisee-owned locations of BurgerFi and Anthony's Coal Fired Pizza & Wings are excluded from the bankruptcy proceedings.

"...In the face of a drastic decline in post-pandemic consumer spending amidst sustained inflation and increasing food and labor costs, we need to stabilize the business in a structured process," said Jeremy Rosenthal, Chief Restructuring Officer of BurgerFi International, Inc. "We are confident that this process will allow us to protect and grow our brands and to continue the operational turnaround started less than 12 months ago and secure additional capital."

The board brought in Carl Bachmann as chief executive officer and Christopher E. Jones, chief financial officer in July 2023 to turnaround and strengthen the brands and operations. Faced with legacy operational challenges, they quickly developed and implemented a strategic plan to address foundational issues including declining same store sales, high employee turnover and a stale menu. As part of the turnaround efforts, the company initiated a top-to-bottom evaluation of its operations, which is continuing.

As a result, the company has aligned its footprint with current business standards through the closure of 19 underperforming corporate-owned stores and reduced related operating costs.  
 

Red Lobster Chapter 11 Update

In related news, Red Lobster Management LLC,  announced Sept. 5 that the company has received court approval of its Chapter 11 plan. RL Investor Holdings LLC will acquire the Red Lobster restaurant chain. As HT previously reported, the former CEO of P.F. Changs is poised to lead Red Lobster. The acquisition is anticipated to close before the end of September.  

TouchBistro has launched its Inventory Management and Labor Management solutions for restaurant operators, following its acquisition of restaurant management software, Peachworks. 

The new offerings bolster TouchBistro’s comprehensive suite of back-of-house (BOH) solutions and help restaurateurs improve profitability, streamline operations and deliver a great guest experience.

“TouchBistro’s acquisition of Peachworks allows us to better serve operators through one comprehensive tech stack,” said Samir Zabaneh, Chairman and CEO of TouchBistro. “We deeply understand the pain points of operators in today’s restaurant industry, and our new Labor Management and Inventory Management products are a major step forward in making data-backed decisions that help them keep costs down and run a sustainable business.”

Both products include a seamless TouchBistro POS integration that allows the latest data to flow into one centralized system in near real time so operators can make data-backed decisions faster. With the continuous input of data, this also ensures operators have the insights needed to forecast accurately to save on both labor costs and food waste.

Inventory Management
TouchBistro Inventory Management is a powerful inventory and recipe management platform that integrates seamlessly with the TouchBistro POS to help operators save time, reduce food costs and manage their inventory with ease.

From TouchBistro’s 2024 State of Restaurants report, over half (58%) of operators noted that inventory costs were their biggest source of financial strain. Moreover, 60% of operators reported that all or most of their suppliers have raised prices in the past year, with the average expenditure on food increasing by a whopping 41% in the past year alone.

Many operators are operating on razor thin margins. With TouchBistro’s new inventory management software, operators can gain better insight into their costs and more easily find areas to optimize. The solution arms operators with the ability to:

• Automate the inventory process and say goodbye to time-consuming spreadsheets with a digital database of all their items and up-to-date counts of their consumables.
• Put profitability first with recipe costing tools that allow operators to optimize new and existing recipes for maximum profitability and ingredient usage.
• Ensure there’s always sufficient inventory on hand and prepped for service with data-driven food prep forecasting that takes actual and ideal usage into account.

Labor Management
TouchBistro Labor Management is a robust restaurant staff management and scheduling software that integrates directly with the TouchBistro POS to help operators simplify scheduling, streamline team communications and keep labor costs under control.

Through TouchBistro’s new, fully integrated labor management solution, operators can:

• Manage availability, schedule changes, time off requests and blocked dates from one centralized system, even across multiple locations.
• Eliminate confusion, miscommunication and missed shifts by sending important updates in real time via in-app messages, emails and SMS notifications.
• Reduce costs by more accurately predicting and forecasting labor needs based on labor percentage, hours, costs or number of employees, using net sales or guest count as the driver.

Papa John’s International Inc. announced the appointment of Kevin Vasconi to Chief Digital and Technology Officer. Vasconi brings proven enterprise technology leadership to the company. He most recently served as Chief Information Officer for The Wendy’s Company, where he led their transformation and tripled its ecommerce business in three years through a consumer-centric approach, leveraging technology to build loyalty with Wendy’s customers.

In this role, Vasconi will be responsible for guiding the development and execution of Papa Johns long-term strategy across the entire digital and technology ecosystem, including customer-facing, restaurant and corporate technology. This includes enterprise architecture, engineering, data analytics, enterprise technology, information security, as well as advancing scalable, cost-effective technology capabilities for the franchise system globally. Working closely with the marketing organization and restaurant operations, he will develop innovative solutions for customers and team members that enable the delivery of superior quality pizza to Papa Johns customers around the world.

Executives on the Move

Vasconi is the latest restaurant executive on the move.  Whataburger, Checkers, Red Lobster, Chick-fil-A, Bloomin' Brands, Panera Bread, Papa Johns,  Starbucks and Chipotle Mexican Grill are a few of the brands with executive changes in the past few weeks.  Read more.

“Kevin and I worked together at The Wendy’s Company, where I experienced first-hand his ability to lead technology innovation that delivered significant impact for our customers, team members and franchisees,” said Todd Penegor, President and Chief Executive Officer. “His experience spans a number of industries, though his leadership in QSR, in particular, has been recognized in the industry and has served as an inspiration for other peers in our category. I look forward to Kevin’s partnership across our leadership team to build on the success Papa Johns has had in the digital space, while also leveraging technology to develop even better platforms, partnerships and systems to enable us to build for the future.”

Prior to The Wendy’s Company, he spent eight years at Domino’s as EVP and Chief Information Officer, where he was responsible for developing and growing its domestic and international ecommerce businesses. He has a 35+ year career in technology, including 12 years at Ford Motor Company, and CIO and CTO roles at Covisint LLC, Polk North America, Polk Global Automotive, and Stanley Black & Decker.

“I am excited to join the talented team at Papa Johns and lead our technology strategy as we look to create great experiences for our customers and team members around the globe,” said Vasconi. “I have a passion for the restaurant industry, where I’ve spent the past 12 years of my career, because of our ability to impact so many consumers through technology every day. Papa Johns is a brand I’ve admired given its continued innovation in the technology space. With the digital space in QSR becoming more competitive than ever, there’s both great challenge and opportunity ahead. I’m looking forward to working with the executive team and our technology team to unlocking growth for Papa Johns.”

Vasconi will report to Penegor and serve on the Papa Johns Executive Leadership Team. Additionally, current Executive Leadership team members, Ravi Thanawala and Joe Sieve, will assume expanded roles, effective immediately.

Thanawala, Chief Financial Officer, has been appointed Chief Financial Officer and EVP, International. In this new position, he will now manage the Company’s international business, which includes markets outside of the United States and Canada, along with his CFO responsibilities.

Sieve has been appointed Chief Restaurant and Global Development Officer. In this new position, he will now oversee all global development, as well as corporate and franchise restaurant operations.

Checkers and Rally’s, following its success with Mobivity's Connected Rewards  renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.

Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. This innovative approach has proven highly effective, as consumers who play mobile games tend to transfer their high engagement levels to the brands promoting these games. As a result, Checkers and Rally's have seen impressive improvements in customer re-engagement and offer redemption rates.

Three key data points highlight the success of this partnership:

1. 35.3x Higher Offer Redemption Rate: Offer redemption rates for promotions tied to mobile games were 35x higher than Checkers’ standard offer redemption rates.
2. 54% Redemptions from Lapsed Customers: Over half (54%) of the redemptions came from customers who had not engaged with the brand in over 90 days.
3. 2.5x Increase in Redemptions Post-Gaming Offer: Subsequent offer redemptions from participating mobile gaming customers increased twofold.

Scott Johnson, Chief Marketing Officer of Checkers and Rally's, expressed his enthusiasm for the program's performance: "We are thrilled with the consumer engagement improvements through Mobivity's Connected Rewards. Not only have we dramatically increased offer redemption rates, but the ability to re-engage our lapsed customers has impacted overall business performance. Through Mobivity's unique offer reimbursement program, we've funded additional marketing and acquisition efforts without increasing our overall marketing budget."

Over the last year, Checkers customers have received these mobile gaming offers by participating in their text club. Due to the exceptionally positive response from consumers, they will be expanding the program to other channels, most notably through their loyalty app.

"Partnering with Checkers and Rally's has been incredibly rewarding,” said Kim Carlson, COO of Mobivity, who shared her excitement about the ongoing partnership. “The consistent, strong results we've achieved together are a testament to Checkers’ innovative disposition and the power of Connected Rewards. Having seen similar results with other QSR and Convenience brands, we’re excited to renew our annual partnership to reach new records together."

Mobivity's Connected Rewards platform continues to redefine how brands engage with mobile gaming audiences, driving higher engagement and revenue without additional marketing expenditures. As more brands discover the potential of connecting their offers to mobile games, the opportunities for growth and customer re-engagement are limitless.

To learn more about how Mobivity can drive more engagement and activate your current and lapsed customers, visit mobivity.com