News Briefs

JobGet, the fastest-growing app-first hiring platform connecting over 70 million Everyday Workers with the nation's most recognized brands, today announced the acquisition of Wirkn, a leading platform in the frontline recruitment market. This strategic move to partner with shopping centers and malls allows JobGet to offer a tailored frontline solution to even more employers and job seekers. 

The acquisition will enable JobGet to provide Wirkn's extensive network of over 17,000 mall, retail, and restaurant locations with a broader reach of applicants. Unlike traditional job boards, JobGet’s app-first approach provides deeper job-seeker insights and leverages AI to match skills to jobs that job seekers might need help finding. This results in a broader reach and higher responsiveness from applicants, leading to a lower cost-per-applicant and improved hiring outcomes. JobGet's understanding of the nuances of the everyday talent market further enhances these benefits.

Tony Liu, CEO of JobGet, explained: "We are thrilled to bring Wirkn into the JobGet network. Our commitment to the Everyday Workforce, coupled with our focus on innovation and inclusivity, makes this a strong pairing. Wirkn’s manager-friendly ATS will empower more brands to create a dedicated hiring channel for their field workforce. Together, we will enable more employers and job seekers to connect and thrive."

Mathieu Weber, Wirkn’s CEO, commented: "This is great news for our customer base. The synergies from this acquisition will greatly benefit our mall partners and broader employer ecosystem by providing more reach for their job postings. This is an exciting step forward in our mission of streamlining hourly recruitment."

Boxxtech announces the launch of their second alcohol vending machine at Progressive Field, the home stadium of Major League Baseball’s Cleveland Guardians. Ballgame attendees can skip long lines and purchase beer and pre-packaged cocktails from the refrigerated The Boxx machine.

“We are excited to be among the first companies to make unattended alcohol sales safe and effective by embedding ID authentication directly into the machine,” said Boxxtech CEO, Lauren Smee. “For busy environments like stadiums and festivals, The Boxx is an ideal way to keep lines down for pre-packaged products, and reduce staffing costs while still serving the same amount of product.” Boxxtech first demo’d the technology at SuperBowl LVIII, where more than 1,000 beverages were dispensed before and during the game, generating more than $68 every minute it was operational. 

Unattended retail has previously been challenged to sell 21+ products due to ID verification. Boxxtech integrates IDScan.net Age Restricted Vending package, which includes best-in-class ID authentication, capable of rapidly confirming customer age, and detecting up to 95% of fake IDs. The tech also includes face matching, ensuring that the customer in front of the machine matches the photo on a valid ID or drivers license. This technology replaces visual ID checks that would normally be performed by bartenders or event staff.

“IDScan.net ID verification technology was the clear winner among the three services we tested for integration into The Boxx. Not only does it successfully catch all fake IDs, keeping minors from accessing products inside the machine, but it was easy to set up without complicated business logic, providing us a clear ‘yes’ or ‘no’ on every verification,” said BoxxTech CTO Chris Davis.

Boxxtech machines have served more than 27,000 customers since launch in April 2024. Two The Boxx machines are currently operational, with an additional 50 planned for rollout by the end of 2024, including at least one in a major league sports stadium, and a fleet for placement in a major hotel chain that is looking to sell beer in their lobbies without adding additional staff. The Phoenix-based company has already won several major awards, including the AZ Fire Inno Award by the Phoenix Business Journal, and the 2024 Female Founder Venture Madness Award. Additionally, Boxxtech has been awarded with the coveted Innovation Award for NFL Legends, and counts former Oakland Raider Lamarr Houston as its President. They are a Techstars portfolio company, with additional backing from the founder of RetailMeNot. 

GiftAMeal, the innovative cause-marketing program that turns customer photos into meals for local families in need, announces a significant milestone in donated meals with restaurant partner Lee’s Famous Recipe  Chicken.  As of June, Lee’s Famous Recipe Chicken has donated 150,000 meals to families in need through GiftAMeal’s charitable partnership. In 2023, GiftAMeal was named one of HT’s Industry Heroes  for its solution.

Customers of Lee’s Famous Recipe Chicken will soon notice something special about their orders – packaging – from drink cups to side boxes – will feature its involvement in GiftAMeal, along with information on how guests can participate in making a difference in their community. This creative initiative not only serves as a platform to raise awareness for the cause but also invites customers to join in supporting food banks across the country. The co-branded packaging will be available at locations nationwide, ensuring that every customer has the chance to fight local hunger. 

The new packaging will complement a digital effort announced earlier this year in which Lee’s Famous Recipe Chicken revamped its mobile application and added a GiftAMeal button on the home page that allows customers to engage directly and effortlessly with the GiftAMeal program. By simply clicking the button and uploading a photo of their dining experience, customers trigger a restaurant-funded donation to a local food bank to help provide a meal to a family in need.

"By integrating GiftAMeal directly onto their packaging and mobile app, Lee’s has transformed each dining experience into a catalyst for change. Our partnership showcases how technology and collaboration can unite us in a shared mission to nourish those in need, and we are thrilled to continue this journey together," says Andrew Glantz, CEO and Founder of GiftAMeal.

With 130 restaurant locations participating in GiftAMeal, Lee's Famous Recipe Chicken is one of GiftAMeal's larger partners.

"The integration of GiftAMeal on our brand-wide packaging reflects our deep-rooted commitment to community engagement and enhances the impact we can make, all with no extra effort for our franchisees,” says Dan Sokolik, VP of Marketing at Lee's Famous Recipe Chicken. “Reaching 150,000 meals highlights the tangible difference we and our guests are making in the lives of local families in need.”

As GiftAMeal continues to expand its network of restaurant partners, the potential to combat food insecurity grows exponentially. Each new partnership amplifies the collective impact, enabling more families to receive the nourishment they need.

To learn more about GiftAMeal, visit www.giftameal.com. Restaurants interested in joining can visit  giftameal.com/partner to schedule a free demo today.

Hospitality America has promoted Justin Deyo to Corporate Director of Operations under the leadership of Vice President of Operations Frank Cook. Deyo’s addition to the Hospitality America leadership team aims to put a focus on mentoring and developing hotel leaders, driving the organization’s performance standards, and providing strategic support for renovations and new hotel openings. 

With a hospitality career spanning 20 years, Deyo joined Hospitality America in 2013, demonstrating a penchant for developing talent through exemplary leadership and operational expertise. He recently served as area General Manager in Columbia, S.C., overseeing two key assets in the Hilton Columbia Center and Hampton Columbia Historic District. Additionally, Deyo served as the inaugural Chair of Hospitality America’s Leadership Council which consists of property leaders across the portfolio tasked with vetting and deploying new processes and procedures. 

“I’m humbled to join an already impressive leadership team and looking forward to elevating our property leaders to another level of excellence,” Deyo said. In addition to serving as Chair of Hospitality America’s Leadership Council, Deyo is an active community leader, serving on the board for Friends of Fisher House, Tax A Committee of Columbia, and a member of the Columbia Vista Guild. 

“Under Justin’s exceptional leadership, two of our top-performing assets have not only thrived through three multimillion-dollar renovations over the past five years but have consistently remained at the pinnacle of their competitive sets,” said Leigh Holloway, Chief Strategy Officer. “His contagious passion and dedication will prove invaluable to Hospitality America’s vision. We’re thrilled to welcome him to our leadership team.”