News Briefs

Sparkfly, a retail technology solutions company, forged a strategic partnership with Olo, a restaurant technology provider, to create the next-generation intelligent guest engagement ecosystem.

With tens of thousands of restaurant locations already supported by Sparkfly and Olo collectively, there are significant expansion opportunities supporting growth and innovation for enterprise restaurant brands.  

The real-time, bi-directional integration forms a seamless 360-degree engagement experience that enhances offer management, loyalty experiences, and guest engagement for web, mobile, and in-store orders, replacing legacy all-in-one platforms with two innovative platforms working in unison. Simply put, Sparkfly's technology improves the personalization and specificity of rewards and limited-time offers for Olo's brands, leading to a better overall guest experience.

"We are thrilled to strengthen our collaboration with Sparkfly," said Nolan Decoster, SVP Business Development at Olo. "The integration with Sparkfly's innovative technology perfectly aligns with our mission to empower brands in delivering personalized experiences for every guest, every time. Together, we’re forging a flexible engagement ecosystem poised to seamlessly accelerate future growth.” 

By leveraging Sparkfly’s Offer Management, Loyalty, Digital Wallet, and POS Middleware Platform in collaboration with Olo’s Engage product suite—specifically its Guest Data Platform and Marketing solutions—restaurant brands will receive robust engagement capabilities to increase frequency and spend, providing uniquely tailored experiences to their guests to keep them excited and engaged. 

"This partnership represents a significant advancement in the restaurant industry," said Catherine Tabor, Founder and CEO of Sparkfly. "Bringing our two platforms together creates a dynamic opportunity for brands to step out of old digital experiences and into the future of meaningful guest engagement and loyalty."

The integration pairs Sparkfly’s ability to issue, validate, and redeem offers and rewards, capture loyalty credentials, apply loyalty rules, and capture detailed transaction data for reporting, insights, and future personalized engagement strategies with Olo’s ability to organize the captured data into guest segments for automated marketing campaigns to drive revenue, acquisition, and retention.

PopID and Steak n Shake announced today that all Steak n Shake locations in the United States now accept PopID Check In (to review favorite orders and loyalty points) and PopPay for checkout. With more than 300 locations, Steak n Shake is the first national restaurant brand in the United States to adopt biometric check-in and checkout nationwide. PopID’s biometric check-in feature makes kiosk ordering faster, easier, and more personalized.

The implementation of PopID in every Steak n Shake location was accomplished rapidly and at low cost through a partnership between PopID and ACRELEC, a leading supplier of kiosk-ordering hardware and drive-through products. Cameras were shipped to every restaurant for attachment to the existing ACRELEC kiosks. “As explained in our recent publication, ACRELEC believes that our integrated biometric solution provides various benefits to restaurant operators related to throughput, ticket size, and loyalty engagement,” says Bruno Lo-Re, President of ACRELEC America.

“We are thrilled about our partnership with PopID and to be on the edge of biometric technology for the benefit of our customers. Our guests now have the option to use biometrics for a faster and more seamless experience,” says Sardar Biglari, Chairman of Biglari Holdings, the parent company of Steak n Shake.

Now that biometrics are enabled for all ordering and payment inside Steak n Shake restaurants, PopID and Steak n Shake will begin implementing biometric check-in and checkout at the restaurant’s drive-through units. “Similar to the kiosks, biometric check in can increase loyalty participation and revenue at the drive thru while also reducing payment processing costs,” says John Miller, CEO of PopID and Chairman of Cali Group. “Additionally, biometric payment at the order confirmation screen enables staff members to work on tasks other than taking payments by card and phone at the order pick-up window.”

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Posist, a pioneer in cloud-based restaurant technology solutions, announced a comprehensive rebranding as it changed its name to Restroworks. This new identity reflects the company's transformation since its inception in 2012 from a Point of Sale (POS) provider to a unified technology platform serving global restaurant chains like Taco Bell, Subway, Nando’s, Buffalo Wild Wings, Caribou Coffee, Arby’s and Sbarro across multiple formats, including food courts, IT parks, universities, food zones in airports, among other.

Restroworks, a fusion of 'Restro' and 'works,' symbolizes the company's commitment to encompassing the entirety of the restaurant technology domain. The new brand name embodies the company’s unified suite of products addressing all aspects of restaurant operations and technological requirements.

With its renewed mission of ‘making restaurants prosperous,’ the company has undergone rebranding by introducing a new company name, logo, website, and fresh identity to represent its unified technology platform  — including cloud-native POS software, inventory management software, a kitchen automation suite, analytics, digital ordering solutions, and integrations with over 400+ third-party solutions like delivery aggregators, payment gateways, loyalty programs, financial and accounting tools, and ERP solutions.

"In 2012, we started Posist with the vision of making a mark in restaurant technology with our cloud-native POS solution. As we grew, we pushed the boundaries, driven by our vision to build products that can create a long-term impact on the bottom-line efficiency of global restaurants and make them prosperous. Our company's evolution and expanded vision called for a new brand identity that allows us to articulate our progression as a unified restaurant technology platform. In sync with our vision, we have unveiled Restroworks - a name that symbolizes our commitment to providing comprehensive technology that seamlessly works across the entire restaurant ecosystem. This rebrand is more than just a name change; it reflects our strategic approach to building the company over the next decade as a pioneering force in restaurant technology," said Sakshi & Ashish Tulsian, Founders of Restroworks.  

Early this year, Restroworks (formerly Posist) cemented its market leadership and was named one of the top 50 highest-satisfaction software companies in the prestigious G2 2023 Best Software Companies list. The company achieved over 80% year-over-year growth, reaching 20,000 customers across more than 50 countries.

Over the last five years, Restroworks has significantly invested in expanding its global presence in the US, Middle East, Latin America, and Southeast Asia. The company also invested in high-quality infrastructure and upgraded security compliance to provide a scalable, enterprise-grade cloud platform for multi-national restaurant chains. Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant.

To boost the industry's technological prowess, the company has launched Restroworks Academy—a platform for customers and their frontline staff, equipping them with the knowledge to become more efficient and upskill their technology knowledge. The initiative is now being rolled out to impart skill development among hospitality students in various universities.

Restroworks aspires to be a platform synonymous with restaurant technology globally and is on a mission to bring efficiency for a healthy bottom line for its restaurant partners. 

Fiserv, Inc., a global provider of payments and financial technology solutions, is enabling restaurants to streamline operations and enhance the customer experience with the new Clover Kiosk and an enhanced 24” Clover Kitchen Display System. Designed to integrate with each other and additional Clover software and hardware, these solutions enable end-to-end order management with up to a 40% lower total cost of ownership than competitive offerings, based on a comparison of published prices.

“The restaurant industry continues to undergo significant change, and the right technology can help owners and operators adapt to run more efficiently and scale more effectively,” said Krystle Mobayeni, Head of Restaurant Solutions at Fiserv. “Clover is enabling restaurants to blend digital and physical experiences to meet diners' expectations, while lifting a significant weight off the shoulders of restaurant staff.”

As customer expectations continue to shift, technologies like Clover Kiosk and Clover Kitchen Display System, which combine intuitive usability with robust, elegant design, are vital. Kiosks free up front-of-house staff and can improve the customer experience with reduced wait times and increased order accuracy, encouraging repeat business and higher average ticket sizes. In combination with recent Kitchen Display System software enhancements, restaurants have complete control of menus, modifiers, and the lifecycle of an order.

“Implementing a self-service kiosk has been a gamechanger for us,” said Hanh Nguyen, owner of specialty Asian bakery and coffee shop July Moon Bakery & Café. “Our customers have found it easy to use and like the option of being able to place their own order, and it helps our staff keep up when the line is out the door on weekend mornings. We can serve customers quickly and accurately, even with the many customizations we offer.”

In addition to the newly launched Clover Kiosk, Fiserv has also enhanced its Clover Kitchen Display System, which allows orders to be accessed by back-of-house staff on a large, digital display, allowing seamless order fulfillment at food prep stations. It enables notifications from third party-delivery apps for cancellations and order changes, coursed fulfillment, expo-mode, bump bar support, color-coded order status, and runner ticket printing – all with the goal of reducing order errors and increasing customer satisfaction.

“Providing a consistent, quality customer experience in restaurants has always been hard to do, but post pandemic, the challenges that the restaurant industry has to deal with have increased, including staffing shortages and rising costs,” said Thad Peterson, Strategic Advisor at Datos Insights. “Enabling a positive self-service experience and integrating technologies to better connect the front and back of the house allows restaurant owners and managers to efficiently and profitably deliver their offering to customers who are increasingly comfortable with self-service and interactive technology.”

Clover Kiosk

Clover Kiosk is crafted with intuitive usability to help restaurants increase order size, streamline workflow and operations, and improve the overall customer experience.

With a 24” touch screen and 8” payment terminal plus a built-in printer, diners can browse menus at their own pace, customize items, and order and pay without having to wait in line. Differentiated from other self-ordering kiosks in the market, the low-touch Clover Kiosk offers a two-screen experience with an enterprise grade, large format display made for all-day operation.

Clover Kitchen Display System

Clover Kitchen Display System is enhanced with a 24” screen, designed with larger kitchens in mind. The goal remains the same: connect front- and back-of-house staff allowing for seamless flow of all orders to food prep stations.

The Kitchen Display System streamlines all orders, sending both online and in-house orders to one screen, creating a more efficient process and enhancing a restaurant’s ability to track key metrics. Built to integrate with other Clover software and hardware, the Clover Kitchen Display System automatically connects with Clover POS, Clover Online Ordering, and BentoBox and other online aggregators, for streamlined communication between front and back of house.

Clover is a complete business management system enabling businesses to maximize their operating efficiencies, grow their customer base, and accept customer payments. Businesses using Clover can accept payments of any type, including Apple Pay^®, Google Pay^®, Samsung Pay^®, contactless credit or debit cards, and other digital wallets. As a point-of-sale platform for merchants, Clover processes more than $272 billion in annualized payment volume.

ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for enterprise restaurants, announced that the renowned American restaurant franchise, Beef ‘O’ Brady’s, has selected PAR MENU and PAR Punchh^®for its innovative omnichannel ordering and loyalty platforms. This marks a new chapter as Beef ‘O’ Brady’s returns to PAR’s ecosystem, harnessing the advanced capabilities of both solutions.

Beef ‘O’ Brady’s, known for their motto ‘Good Food. Good Sports.’, is set to elevate its digital presence with PAR MENU, offering a comprehensive omnichannel ordering solution. Beyond its mobile app and web interfaces for first-party ordering channels, PAR MENU seamlessly integrates with third-party delivery marketplaces like UberEats, DoorDash and Grubhub, optimizing last-mile delivery management.

“MENU and Punchh complement each other, making them work Better Together and therefore benefiting Beef ‘O’ Brady’s operations, enabling them to deliver seamless guest experiences and drive revenue growth. This all-in-one solution allows brands to unify their data and experiences versus the disjointed experience we see so frequently today,” said Savneet Singh, CEO of PAR. “We were excited to welcome the Beef ‘O’ Brady’s team back to Punchh and are even more thrilled to be supporting their first-party and third-party ordering channels with MENU. This marks a significant milestone, setting a new benchmark for omnichannel excellence and proving out our Better Together philosophy.”

At the heart of Beef 'O' Brady's return to PAR is MENU’s open API, which enables the integration with various POS systems. This strategic move not only enhances operational efficiency but also streamlines the ordering process, allowing Beef ‘O’ Brady’s to prioritize what truly matters – their guests. Furthermore, the swift adoption of MENU across all of Beef ‘O’ Brady’s 140 locations, facilitating over 35,000 orders since launch, underscores its scalability and reliability.

Beef ‘O’ Brady’s will further enhance its customer engagement and loyalty initiatives through the advanced features of PAR Punchh. Leveraging Punchh’s sophisticated segmentation, gamification capabilities, AI tools, and comprehensive loyalty and engagement features, Beef ‘O’ Brady’s is poised to elevate both revenue-driving strategies and emotional loyalty initiatives. The incorporation of gamification elements, such as loyalty challenges, adds an interactive and rewarding dimension to the customer experience. Additionally, the platform offers easy-to-access data insights, enabling Beef ‘O’ Brady’s to make informed decisions and further optimize their marketing and operational strategies.

Heather Boggs, Chief Marketing Officer at Beef ‘O’ Brady’s, emphasized the importance of an all-in-one solution in addressing their operational challenges, stating, "Implementing PAR MENU and Punchh has significantly streamlined our processes and improved our customer engagement. Having a unified solution allows us to focus more on delivering exceptional experiences to our guests while efficiently managing our operations."