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  • 2/8/2024

    Artificial Intelligence in Hotel Marketing: Use Cases and Perspectives

    FITUR 2024

    Within the framework of FITUR, the international tourism fair that took place recently in Madrid, a round table discussion titled "Artificial Intelligence in Hotel Marketing: Real Use Cases" was co-organised by BEONx and Hotelverse.

    Moderated by Lorena Nieto, Enterprise Account Executive at Google, the conversation took place with leading hotel industry professionals including Gabriel Bergas from Bahia Principe, Juan Campins from RIU, Sergio Juan Lozano from HYATT, and Jaume Vidal from Barceló Hotels.

    Gabriel Bergas of Bahia Principe began by stating: "Artificial intelligence is a real revolution, it is not a bluff, like augmented reality was. AI has started, it is going to move forward and it will have a brutal impact on all aspects of our lives". Bergas emphasised that generative AI will increase worker productivity and creativity, highlighting the importance of understanding how to apply AI to specific use cases to obtain tangible business results, saying that in a few years the technology would be "a commodity".

    "In the end it is what we are all looking for: machines to work for us so that we can offer a better service to customers," according to Juan Campins of RIU. He perceived generative AI as an opportunity to personalise and automate at scale, improving the customer experience and optimising internal processes.

    From HYATT, Sergio Juan Lorenzo spoke about the revolution to come with general AI and how this technology can improve processes, optimise costs and increase revenue. "What we are seeing now is simply the tip of the iceberg, there is much more below waiting for us."

    "Our own industry has changed because of AI, emphasising that data is fundamental," emphasised Jaume Vidal of Barceló Hotels. He indicated the shift in the industry towards the importance of data, highlighting that AI is based on the ability to analyse and use relevant data to make informed decisions to be profitable.

    Speakers discussed the importance of focusing on use cases that will help the businesses: whether it is to help with customer experience or to help with employee productivity, etc.

    Participants discussed the importance of measuring success in generative AI projects. Gabriel Bergas commented that: "practically everything is measurable, you just have to know what to measure. It is crucial to define the KPIs for each specific use case". Juan Campins, on the other hand, highlighted the diversity of metrics depending on the focus of the use case, be it online marketing, a website, or a chatbot.

    Participants shared use cases of generative AI in their companies. The importance of training, change management to lose the environment to "surf the AI wave" and the orchestration of different artificial intelligences to improve processes and customer experience was highlighted. Several of the AI use cases focused on the voice of customer, which helped to synthesise, focus and prioritise, indicating where to improve, in what volume or on what priorities.

    Other use cases focused on the implementation of machine learning in the personalisation of digital storefronts, increasing customer engagement and improving conversion metrics, extending this success to email marketing and display campaigns, making advertising management more efficient with personalised creatives.

    Also discussed was the implementation of AI in call centres, through chatbots and call screening, which has served to increase efficiency in answering emails and providing more personalised interactions. Proper training of the team is essential, and the key is to orchestrate these artificial intelligences to improve processes and the customer experience, thereby increasing conversions.

    The evolution of the importance of data was discussed, which has evolved from structured databases to today's ability to know the customer in a specific and personalised way to drive customer-centric initiatives. In recent years, the transformation has focused on diversifying customer information, which at one time might have only known gender or marital status. Artificial intelligence makes it easier to analyse customer profiles for more effective marketing and revenue strategies.

    Panellists also discussed how generative AI has affected internal teams in terms of role distribution and profiling. The importance of training for all roles and the democratisation of technology was highlighted. Participants emphasised that change management and interdepartmental collaboration are essential for successful projects.

    The roundtable concluded by highlighting the importance of generative AI in the hospitality industry and the need to adapt to the technological revolution in a strategic and business-focused way. Emphasis was placed on continuous training, change management and the identification of profitable use cases, knowing how to detect and prioritise them one before the other as key elements for the successful implementation of artificial intelligence in tourism.

  • 9/14/2023

    Domino's Updates Rewards Program

    Dominos Rewards Updated

    Domino's Pizza Inc. introduces its new and improved loyalty program. 

    Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

    • Earn points for less
      • Loyalty members will now earn 10 points on every order of $5 or more
    • Redeem points for even more menu items – and earn free Domino's after just two orders
      • Members can redeem a variety of points for more menu items:
        • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
        • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
        • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
    • Earn more rewards
      • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

    "We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

    Marketing a LTO 

    From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

  • 2/8/2024

    Tripleseat's 2023 Data Insights Reveals Surge in Event Booking Revenue for Restaurant, Unique Venues

    data pc lady

    Tripleseat, a cloud-based event management software for the hospitality industry, shares compelling 2023 booking and revenue statistics highlighting a significant surge in growth driven by heightened demand for restaurant and unique venue private events.

    The company's software, designed to streamline the event planning process for restaurants, hotels, and unique venues, facilitated over 3.5 million event bookings in 2023—a 16% increase from the previous year. Additionally, it successfully managed  $7.3 billion in event revenue for its customers, showcasing a 21% increase over 2022.

    "We’re thrilled to see this significant revenue growth and increased event bookings for our Tripleseat customers and shed light on compelling trends for the events industry," said Jonathan Morse, CEO of Tripleseat. "We aim to help our customers achieve success by providing the tools they need to maximize their profits and create successful engaging events for their clients."

    The platform caters to a diverse array of event styles, and a review of Tripleseat customer booking data identified wedding receptions as the leading revenue generator, amassing $862 million in 2023 alone. Customers also hosted 29,000 rehearsal dinners, showing the revenue potential beyond traditional wedding day events. Additionally, corporate events experienced a resurgence, with 190,000 events hosted in 2023, signifying a return to in-person business gatherings. Birthdays, cocktail receptions, and holiday parties also proved to be popular events in 2023. 

    Tripleseat generated an 7.7 million event leads in 2023, showcasing a noteworthy 12% increase from the previous year. The platform not only delivers leads but also ensures a return on investment after hosting just two events. Beyond on-premise functions, customers generated over $411 million in catering, drop-off, and pickup orders highlighting Tripleseat’s potential to maximize diverse revenue streams.

  • 2/8/2024

    Corning Announces 5G Indoor Network Solution to Improve Hotel Experience

    corning logo

     Corning Incorporated introduced its latest indoor cellular solution, the Everon® 5G Enterprise Radio Access Network (ERAN). This multi-operator, multi-band technology provides end users with robust, reliable cellular coverage in hospitals, hotels, airports, and other high-density environments regardless of their mobile provider.

    In a major departure from legacy solutions, the newest addition to Corning’s Everon® portfolio supports multiple mobile operators over a common network. This can reduce installation time for enterprises by up to 75% and can also reduce cost of ownership by up to 50%. Traditional solutions provide cellular connectivity for only one operator at a time.

    “Everon 5G ERAN sets a new industry standard by offering a streamlined solution for coverage-challenged places that are part of our daily lives, like hospitals, hotels, and office buildings,” said Shirish Nagaraj, Corning Optical Communications’ chief technology officer, Wireless.

    Delivering robust indoor coverage has been a longstanding challenge for enterprises and operators. Local cell towers may have limited ability to penetrate dense building exteriors, causing dead zones or spotty service. This can become even more pronounced with higher-frequency spectrums used by 5G, such as C-Band.

    Corning’s solution directly addresses these challenges. It combines the benefits of small cell radio access networks (RAN), which accommodate multiple frequencies, with the advantages of distributed antenna system (DAS) technologies, which provide reliable signals throughout high-density environments.

    In addition, the solution’s Open RAN architecture works with components from multiple vendors, enabling software upgradability. It also uses Virtualized RAN technology, offering hardware flexibility through cloud-based data processing.

    “Our newest Everon solution offers flexibility in design, predictability in deployment, and scalability for future needs,” said Nagaraj. “It highlights Corning’s dedication to solving the world’s toughest technology challenges alongside our customers – and improving the world with every innovation.”

  • 2/7/2024

    Boostly and OwnerRez Announce Partnership

    boostly ownerrez logos
    Boostly announced a strategic partnership with OwnerRez, giving thousands of vacation rental owners the opportunity to increase their direct bookings and maximize revenue. 
    Hosts and property managers using OwnerRez’s vacation rental software can now effortlessly sync real-time property listings, pricing, and availability with Boostly’s custom-designed direct booking websites, giving property owners their own 'mini OTA' website. All Boostly websites have ChatGPT embedded, empowering hosts to create website copy, listings, and content in minutes.
    The partnership also grants OwnerRez customers access to Boostly Academy, a CPD-accredited marketing program with over 80 hours of training, equipping hosts with the knowledge and tools needed to scale their businesses. 
    The announcement aligns perfectly with this week's Book Direct day and comes as there are notable industry shifts, including Airbnb's introduction of a new 2% fee for bookings in different currencies. This supports the importance of Boostly's mission to maximize profits through direct bookings and reduce reliance on OTAs. Last year alone, the company reported an astounding £50m in direct bookings for its clients in 2023 – something the direct powerhouse aims to double this year. 
    With a focus on innovation and customer-centric solutions, OwnerRez offers an all-encompassing platform that supports channel management, customer relationship management (CRM), property management (PM), accounting, messaging, and website creation.
    Mark Simpson, Founder of Boostly, said: “As the industry navigates through changes like the recent fee adjustments by Airbnb, our mission remains: to equip property owners with the tools and knowledge they need to reclaim control from OTAs, boost their profits, and transform the guest booking experience. Partnering with OwnerRez was a no-brainer for us, and marks yet another milestone in our objective to reshape the future of direct bookings. By combining Boostly's website solutions and educational resources with OwnerRez's robust property management tools, we’re putting property managers back in the driving seat.” 
    Paul Hall, Head of Partnerships and Marketing at OwnerRez, said: “We are ecstatic to partner with Boostly to offer custom website services that utilize our integrated site API. Unlike other website design companies, Boostly focuses on the short-term rental space and knows how to set you up for long-term success. Both OwnerRez and Boostly believe strongly in promoting the #DirectBooking movement, and we are so excited to see the positive impact this partnership will have for our users!”
    Launched in 2016, Boostly has built over 1,500 WordPress websites and helped over 2,500 operators scale their business to date. It now generates an average of £81k ROI per website annually for its customers, who are educated with personalised coaching and CPD-accredited training videos to achieve a minimum of 65% direct bookings. 
  • 2/8/2024

    365Villas Integrates with Breezeway for Seamless Automated Operations

    365Villas Logo
    Vacation rental management software provider 365Villas has announced its integration with property care and operations platform Breezeway, bringing its task and maintenance scheduling into the heart of the PMS for the first time.
    This partnership allows property managers who are already benefiting from Breezeway to simplify the maintenance of their vacation rentals by managing and automating operational tasks from one user interface within the 365Villas platform.
    This includes the full range of Breezeway tools, from scheduling cleaning teams and using smart checklists to monitoring inventory levels, guest communications, task management and a digital welcome book. Smart lock code automation is also offered through the integration, allowing property managers to provide guests with secure access codes for a seamless check-in.
    Breezeway joins a number of third party integrations now available through 365Villas PMS including guest screening platform Superhog and STR insight tool Key Data. This latest partnership, along with 365Villas variety of channel and communication integrations, allows property managers to automate and manage all aspects of their rental properties.
    Dave Payette, founder and CEO of 365Villas, said: “Partnering with a company that has such an expansive customer base and great reputation in the industry is great news for both 365Villas and our customers. By integrating with popular, high-performing platforms, our customers can streamline the management of their properties by taking advantage of a variety of tools out of one complete PMS interface.”
    Jeremy Gall, founder and CEO of Breezeway, said: “We’re excited to be integrating with 365 Villas. Our partnership gives property managers and hosts a real opportunity to streamline their operations and elevate the guest experience, ultimately delivering a better stay. Being able to automate operations like guest communication, cleaning schedules and task management is a game-changer for hosts, and we’re excited to see more property owners offering high-quality stays.” 
    365Villas is a powerful PMS that incorporates channel management, integrated websites and payment services. Its comprehensive platform optimizes portfolio productivity while its user-friendly interface helps property managers to maximize their financial returns. 
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