News Briefs

Cvent, an industry-leading meetings, events, and hospitality technology provider, announced that it has acquired Jifflenow, a B2B meeting scheduling platform and iCapture, a lead capture solution. As in-person events have returned as a critical channel for driving growth, hundreds of global organizations rely on Jifflenow to schedule and manage high-quality B2B meetings and iCapture for their trade show and conference lead capture needs.

With these acquisitions, Cvent further expands its Event Marketing and Management platform, offering enhanced solutions to help organizations:

• Maximize trade show impact by facilitating meetings with the highest-value customers and prospects: Trade shows are a large and growing category of marketing program spend, offering unique opportunities for sales and marketing teams to reach and engage new audiences and connect with their prospects and customers face-to-face. However, organizing, managing and tracking onsite appointments – through multiple systems and manual processes like email, calendar holds and spreadsheets – leads to wasted time and lost opportunities. With the addition of Jifflenow’s technology, Cvent gives organizations an easy way to ensure executives and sales teams are maximizing their time on the trade show floor by meeting with the most important customers and prospects. In addition, these new capabilities not only maximize the number of important meetings that are held, but also enable previously offline conversations to be tracked and actioned after the event ends. 
• Increase the number of event leads: Trade shows are a vital part of an organization’s awareness and lead generation strategy. By acquiring iCapture, Cvent now helps organizations get more out of every trade show with a consistent, customizable and easy-to-use universal lead capture solution. By eliminating fragmented, unreliable lead capture tools that have to be re-learned from show to show, organizations can boost lead volume with a standardized system that meets their unique lead capture needs.
• Better qualify and convert trade show leads: 74% of marketers⁽¹⁾ say events are their most important demand generation tactic, and with its highly configurable qualification questions and robust CRM integrations, iCapture facilitates more intelligent and efficient lead capture onsite. In addition, Jifflenow simplifies the process of booking qualified meetings at the event to convert these leads into business opportunities. This powerful combination streamlines post-event follow-up and enables sales and marketing professionals to easily capture, qualify and convert their leads with greater speed, consistency and visibility.

“The Jifflenow team is excited to continue its mission to transform meeting automation as an integral part of Cvent, a clear leader that continues to transform the meetings and events industry,” said Hari Shetty, CEO and Founder of Jifflenow. “Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship. It takes a highly committed team to reach the level of success that we have achieved, and we’re excited to leverage Cvent’s global scale, research and development resources and robust partner ecosystem to continue to innovate to help organizations capitalize on their trade shows and conferences.”

“Trade shows and conferences offer some of the highest quality engagements sales teams will encounter, and iCapture was founded nearly 12 years ago with a single goal in mind: helping organizations capture those engagements and turn them into revenue-generating opportunities,” said Brady Roberts, President and Co-Founder of iCapture. “With organizations investing more in trade shows to reconnect with customers and prospects, now’s a great time to join the Cvent team and add our best-in-class solutions to their platform.”

“Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and Founder of Cvent. “We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”

Cvent’s enhanced trade show and conference solutions will be featured prominently at the Company’s user and industry conference, Cvent CONNECT 2024, to be held June 10-13 in San Antonio, Texas.

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Tock, the reservation, experiences, and events platform for the hospitality industry, announced its latest innovation today, Multi-Experience Tables, to help restaurants drive greater profitability across the dining room. This new feature allows Tock customers the option to offer guests a unique experience, while simultaneously marketing the same table for a different experience or standard reservation.

"Today's guests are more intentional in seeking out unique and personalized experiences when dining out," said Matthew Tucker, Head of Tock. "Our restaurant partners are very creative in the experiences they offer on Tock, and have learned to turn every square foot of their dining room into a monetizable experience. With Multi-Experience Tables, restaurants now have even more ways to experiment with what appeals most to their guests. This is something our partners have been asking for and we are proud to be the first to bring this to the industry."

Nearly a decade ago, Tock revolutionized the hospitality industry by introducing prepaid experiences. Today, Tock has generated over $2.25B in total revenue for its partners through experiences. The introduction of Multi-Experience Tables now makes it even easier to assign various experience options to a single table, allowing a restaurant to maximize what sells best.

Among Tock's many restaurant partners using experiences is Ella Elli, a California-meets-Mediterranean restaurant in Chicago that offers highly sought-after wine experiences. "Our experiential offering has grown into an integral part of our brand, allowing us to extend our reach beyond the traditional dining experience and offer new ways to drive consistent sales during a time and day when our restaurant was not even open otherwise," said Dan Harris, Vice President of Food and Beverage at Ella Elli.

Riana Mondavi of Charles Krug Winery, another Tock partner, touts the benefits of Multi-Experience Tables: "The addition of Multi-Experience Tables creates a platform that allows us to stay creative. We can offer a range of experiences from the everyday wine tastings to specialized food and wine pairings, allowing us to stay top of mind with our guests. Now, we get to see what appeals to our guests at any given time and learn more about what works best, without taking away things we know they love. It's the best of both worlds."

Little Caesars  has selected Deliverect to help integrate and scale its global third-party delivery operations. The international, family-owned pizza chain, with stores in 28 countries and territories, will bolster its delivery services across the U.S., Canada, and Mexico and enhance operations across additional international markets.

As the world's third-largest pizza company, Little Caesars is known for the convenience it offers its guests, from carry out to its Pizza Portal self-service mobile order pick-up stations, to delivery. To better meet the needs of and serve a broader customer base, the company continues to innovate by expanding its digital presence and use of third-party delivery partners. As a result of these efforts, consumers can now easily order Little Caesars through the company's website, mobile app, and third-party delivery channels, bringing them value, quality, and convenience. 

"As we continue to grow our presence around the globe, the ability to provide our customers with greater delivery options and to help our locations more efficiently offer delivery services, like we're doing together with Deliverect, is paramount," said Keith Faigin, Global Vice President, E-commerce & Data Analytics at Little Caesars.

Through Deliverect's reliable and secure technology, Little Caesars locations globally can now easily connect all of their third-party delivery channels to their point-of-sale (POS) system through a single integration. Deliverect's APIs allow brands to manage direct integrations more easily, shorten the time-to-market, and reduce costs when scaling their online delivery.

Locations also benefit from additional streamlined processes. They can eliminate the need for multiple tablets to manage order injections across all ordering channels, which ultimately drives efficiencies and better positions staff to focus on food preparation and customer service. Additionally, Little Caesars can now easily manage its menus and pricing across its stores anywhere in the world while allowing locations to customize their menus effortlessly for their markets as needed.

Additional benefits of the collaboration for the pizza chain include higher customer satisfaction, higher volume of delivery orders, and increased order accuracy.

ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced that Bob Evans, the iconic family-style restaurant chain with 437 locations in the U.S., has selected PAR's loyalty and offer solution PAR Punchh . This choice reflects Bob Evans' commitment to enhancing and personalizing customer experiences, creating stronger connections with their guests.

Known for its farm-fresh cuisine and warm hospitality, this collaboration represents a significant step towards enhancing the dining experience and creating deeper guest connections. PAR Punchh will provide customers with personalized offers and rewards through the Bob Evans app, including family deals, value offers, and convenient online takeout options. 

“At Bob Evans, we extend our hospitality well beyond the delicious dishes we serve. We want every guest to come into our restaurant and feel right at home, knowing we’ve considered their individual tastes and preferences,” said Bob Holtcamp, President and CMO of Bob Evans. “With Punchh, we’ll achieve a new level of guest engagement and loyalty to enhance the overall dining experience whether in our dining room or theirs, all while doing what we do best: serving farm-fresh goodness to every table.

Leveraging PAR Punchh's AI-driven loyalty platform, integrations and services, the restaurant aims to improve customer lifetime value through personalized marketing campaigns and offers.