Omni Hotels & Resorts has announced new details about its enhanced Select Guest Loyalty Program making it easier and faster to achieve and retain Select Guest Status. Representing the first major program transformation in a decade, members will now be recognized and rewarded based on all the experiences they enjoy during their stay.
The Select Guest Loyalty Program reflects Omni Hotels & Resorts’ philosophy that experiences matter and incentivizes guests to explore more destinations, more on-property experiences, more frequently. Loyalty members will continue to earn rewards at the same rate as today for each night of their stay. In addition, they will now also earn rewards each time they dine at any on-property restaurant, play a round of golf, spend a relaxing day at the spa, or charge just about anything to their room. Furthermore, members will be able to quickly accelerate their status tier in the program based on their total spend.
“Amidst a landscape where many loyalty programs are reducing benefits, we’re genuinely adding value to our member experience and making it easier to enjoy unique perks and achieve free nights" says Josh Belkin, Vice President of Loyalty & Customer Engagement at Omni Hotels & Resorts. "Our decision to enhance the Select Guest Loyalty program aligns with our dedication to inspire both our existing members and new guests, encouraging deeper engagement with the diverse and rich offerings across our 50+ properties."
Revamped Loyalty Tiers
Beginning in 2024, Omni will introduce revamped tier names and structure. The new tiers progress from Member to Insider to Champion to Icon Status, each delivering increasing levels of recognition, benefits, and free nights. Select Guest Status will now be determined by members’ on-property spend accumulated within each calendar year.
The new program will enable Members to achieve higher levels of status after even a single stay. For example, Insider Status requires only $1,000 of spend during their stay. “We wanted to make this level achievable to encourage guests to return and enjoy a higher level of benefits on their next stay,” adds Belkin.
Select Guests earn rewards – to be called Omni Credits – for every night stayed and for purchases beyond the room. Omni prides itself in providing guests with authentic local experiences, and the updated program is designed to make sure members make the most of everything the property has to offer. From beachside resorts to city-center hotels, Members can redeem a free night reward for the same 100 Omni Credits at all 50+ properties.
Based on member feedback, Omni will continue to offer popular and distinct benefits from the current program, including:
· Free night rewards redeemable at any Omni hotel or resort (no complicated redemption categories or award charts)
· Exclusive access to on-property Loyalty Ambassadors delivering personalized service
· A selection of complimentary amenities such as Wi-Fi and beverages.
· Unique in-stay benefits such as complimentary clothes pressing, shoeshine service, and morning beverage delivery to the guest room
· Confirmed suite upgrade at time of booking when redeeming a free night (with Icon Status)
The Status tier achieved by members by the end of 2023 will be honored at an equivalent level throughout calendar year 2024. The spending power of existing award credits remains unchanged.
To learn more about the new Select Guest Loyalty program, visit omnihotels.com/loyalty/new-select-guest-2024.