News Briefs

Hilton announced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses. The innovations are part of Hilton’s long-term commitment to digitally transform the business travel experience – from booking to billing – for the millions of small- and medium-size enterprises that represent the backbone of the global economy and comprise roughly 85 percent of Hilton’s business transient guests.

[Hilton is taking digital travel trends seriously as explained in its recent 2024 Trends Report.]

The initiatives, which will launch by early next year, include: 

Hilton for Business: This multi-faceted program, currently in test with select customers and slated to launch globally early next year, will feature a new booking website designed especially for small- and medium-sized businesses, along with targeted benefits including:

• Portfolio-wide Discounts: Small and medium businesses that join Hilton for Business will gain access to a discounted rate on Hilton.com and on the Hilton Honors app across Hilton’s global portfolio of more than 7,000 properties.
• Loyalty Benefits: To recognize loyalty, the businesses will earn Hilton Honors Bonus Points for program registration and travel milestones. Hilton Honors members will continue to earn Points each time they stay. 
• Rapid onboarding: Hilton for Business registration is built to enable a quick and seamless enrollment for businesses online without complicated forms or processes. 
• Program Management: In addition to enabling travelers to easily book discounted rates, each Hilton for Business program account can be set up with varying permissions across a designated team. Business owners will have full control – or can delegate to others on their team – over the program management system built to be simple and intuitive with tools and resources.

Small Meetings and Event Packages via Events.Hilton.com: To support the growing demand for in-person gatherings, Hilton is expanding its events booking capabilities, enabling customers shopping for meeting packages for up to 35 attendees to book guest rooms and meetings or event spaces, with or without 10 to 25 guest rooms, directly on Events.Hilton.com without a separate contract or phone call. This enhancement is especially valuable to small and medium-sized businesses who need to plan small in-person meetings and events quickly without staff or third-party support. 

“Even as the global pandemic significantly impacted global travel, small- and medium-sized business travelers never slowed down,” said Chris Silcock, executive vice president and chief commercial officer, Hilton. “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most -- simple booking and travel management tools and recognition and rewards for their loyalty.” 

For more than 100 years, Hilton has led the industry in evolving the business travel experience by listening loudly to customers and responding quickly to their needs. These initiatives are being introduced following a year of innovations focused on addressing the needs of today’s small- and medium-sized business traveler, including the debut of two new brands -- Spark by Hilton and Project H3 by Hilton. 

“Hilton for Business is an outstanding benefit for smaller companies to manage their travel programs,” said Patrick LaCava, executive vice president, Operations, Syufy Enterprises, one of the select Hilton customers currently testing and refining the program. “It offers a cost-effective hotel program for our business travelers, providing an excellent discount while still earning Points for our travelers and company.”  

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Chipotle Mexican Grill is testing an automated digital makeline in collaboration with Hyphen, a foodservice platform designed to help restaurant owners, operators, and budding chefs move their business forward by automating kitchen operations. Bowls and salads are created by an automated system that moves the entrées through the bottom makeline where ingredients for the order are dispensed automatically. In tandem, a Chipotle team member can leverage the top makeline to create burritos, tacos, quesadillas, and kid's meals for the same digital order.

How It Works

1. Digital orders would be placed via the Chipotle app, Chipotle.com, or third-party platforms.  
2. If the order included a bowl or salad, those entrées would be routed to Hyphen's automated system. The bowl traverses along the bottom makeline and positions itself under the specified ingredient container. The intelligent dispensers dynamically portion each ingredient into the bowl. If the order included burritos, tacos, quesadillas, or kid's meals, a Chipotle team member would use the top of the same makeline to create those entrées.
3. The completed bowl or salad would be raised from the bottom makeline and revealed at the end of the makeline through an opening in the countertop. A Chipotle team member would place a lid on the entrée and add any final items such as chips, side salsas, or guacamole to the order.
4. Completed orders would be placed in their designated pick-up area: in-restaurant pickup shelves, walk-up window, or Chipotlane.

Employee & Guest Experience

Approximately 65% of all Chipotle digital orders are bowls or salads, so the cobotic digital makeline has the potential to free up more time for employees to service the front makeline and deliver exceptional hospitality, while simultaneously increasing capacity for digital orders during peak periods.

The new digital makeline could also help enhance digital order accuracy, improving the guest experience.

• 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.

"Chipotle's new digital makeline built by Hyphen embodies our commitment to leveraging robotics to unlock the human potential of our workforce, ensuring an elevated dining experience for our guests," said Curt Garner, Chief Customer and Technology Officer. "Our goal is to have the automated digital makeline be the centerpiece of all our restaurants' digital kitchens." 

Chipotle's Investment in Hyphen

Chipotle invested in Hyphen as part of Cultivate Next, the company's $50 million venture fund that intends to make early-stage investments into strategically aligned companies that further its mission to Cultivate a Better World and help accelerate its aggressive growth plans. As a people-first company, Chipotle is seeking opportunities that will elevate the human experience for its teams as well as increase access and convenience for its guests. Investments may include innovations in farming and supply chain, advanced robotics, alternative proteins, and more.

Through Cultivate Next, Chipotle also invested in Vebu, a product development company that works with food industry leaders to co-create intelligent automation and technology solutions. Earlier this year, Chipotle and Vebu unveiled the Autocado, an avocado processing cobotic prototype that cuts, cores, and peels avocados before they are hand mashed to create the restaurant's famous guacamole. 

image courtesy of Chipotle

 Denny’s Corporation announced the hiring of Pankaj Patra as Chief Digital and Technology Officer (CDTO), effective October 30. This is a newly created enterprise role that will include support for Denny’s and Keke’s. Patra will be responsible for accelerating the company’s capabilities across all specialties within the Digital, Technology and Information functions.

Patra comes to Denny’s from Brinker International, Inc., where he served as Senior Vice President and Chief Information Officer, responsible for overseeing information technology and data security for the company and its restaurants brands. Patra brings 25 years of experience as an innovative enterprise technology architect, digital strategist and information technology leader.

“Denny’s is an iconic restaurant company that understands and values the connection between great people and smart technology. I am looking forward to working collaboratively across the company to identify opportunities for improvement and implement exciting, innovative, transformative solutions,” said Patra.

Patra earned his undergraduate degree from the National Institute of Technology, Rourkela and went on to attain his MBA from Southern Methodist University. He is a member of the Dallas chapter of the International Food and Beverage Technology Association.

Patra is based in Dallas. Michael Furlow, Denny’s Executive Vice President and Chief Information Officer, will remain on staff through the end of the year to support the transition. For more information, please visit dennys.com.

Shiji, a global hospitality technology innovator, has partnered with IPORT, an award-winning manufacturer known for enhancing the usability of iPads and iPhones, to introduce an all-in-one software solution for hotel restaurants. This collaboration will provide hoteliers with a seamless combination of a tablet and payment device to maximize their F&B operations.

The integrated iOS and payment device solution simplifies guest service for hotel restaurant servers, providing them with an effortless tool to cater to their guests' needs. As a certified Apple partner, Shiji and IPORT guarantee exceptional performance and reliability. Hoteliers can choose from multiple device options, including iPad Pro, iPad Mini, and iPhone, ensuring flexibility and compatibility with their operations.

“IPORT products are built around modularity and flexibility that empower our hospitality customers to do more with the iOS platform. We are thrilled to partner with a leading iPad and iPhone cloud PMS and POS platform provider like Shiji,” said Chris Lawson, Head of Partnerships, IPORT. “We look forward to innovating with Shiji in disrupting legacy, monolithic providers who have limited the industry from harnessing the power of iOS and mobility. The future is bright, and the possibilities are endless with IPORT, iOS, and Shiji.”

"The partnership with IPORT is a significant milestone for Shiji in our commitment to provide innovative technology solutions for the hospitality industry," said Ryan King, Senior Vice President of Shiji in the Americas. "By combining our expertise with IPORT’s hardware solutions, we empower hoteliers to streamline restaurant operations and deliver exceptional guest experiences. This collaboration represents another step forward in our dedication to driving success in the Americas, and globally."

The tablet and payment device solution seamlessly integrates with multiple payment gateways, allowing hoteliers to choose the system that best suits their needs. By simplifying the payment process, it reduces operational complexities, minimizes errors, and saves valuable time and resources for hoteliers.

Boba Tea Company is leveraging the AI-powered UKG Ready suite to drive significant business growth and create a culture where employees are inspired to deliver an exceptional customer experience.

Boba Tea Company is a bubble tea restaurant chain employing 175 people at 14 locations across Arizona, New Mexico, and Texas. Bolstered by UKG Ready, the flexible human capital management (HCM) suite designed specifically for businesses with lean HR and payroll teams, the organization is building an intentional and purposeful workplace culture, fueling its growth and expansion into additional U.S. states.

“We take great pride in our brand and believe that if you’re looking to grow, you need to have technology and a partner that can evolve with you,” said Hoa Luong, chief operating officer at Boba Tea Company. “UKG is that partner for us, and has helped us keep our people informed and engaged which has fueled our business growth.”

• Read more: Implementing the correct technology tools can augment HR’s efforts and provide modern benefits that appeal to employees

Committed to fostering a culture of empowerment and creating a great place to work, Boba Tea partnered with UKG to elevate the role of its frontline workforce through mobile-first technology that allows the organization to communicate with staff across all locations in a more consistent and transparent way, setting everyone up for success.

“One of our biggest improvements since going live on UKG is the ability to communicate with staff through the Ready mobile app,” said Luong. “Everything we need to convey to our people is done through our internal ‘BobaScoops’ announcement, which is the first thing employees see when they login to Ready. So, we can roll out a new policy, a new drink, or a new process and know that all employees across all locations are getting the same information. The app also lifts the burden on HR and managers since employees can easily do things like swap shifts, view schedules or paystubs, and update their address right from their mobile device.”

Shift Swap

The ability for managers to create best-fit schedules and for staff to swap shifts has led to a greater employee experience — as well as higher sales and shorter counter lines — as Boba Tea previously struggled to properly staff stores without an accurate way to forecast how many employees it would need to meet customer demand. That ultimately cost the restaurant chain time and money.

“We were leaving money on the table as we were either understaffed and unable to serve our customers quickly, or overscheduled, which is a drain on our bottom line and on our people,” said Luong. “UKG allowed us to see how many people we needed to schedule at each location based on projected sales. As a result, store and district managers as well as payroll staff have saved a combined 70-hours per pay period in reviewing employee time ahead of payroll processing. With our stores more efficiently staffed, we’ve increased sales by 23% — and were able to serve more than 1.3 million drinks through 974,000 transactions last year — which is a big win for our organization and has led to a better experience for both our customers and employees.”

Ready has additionally led to more consistency and accuracy in hourly employees clocking in and out of shifts, helping Boba Tea remain compliant with federal employment laws.

With Ready, Boba Tea uses integrated facial recognition in every store and doesn’t have missed punches anymore.  Everything is accurately in an easily generated report, Loung explained.