Blackbird Labs, a hospitality technology company whose platform helps restaurants directly connect and reward their guests, as well as incentivize these customers to return, has raised a $24 Million Series A round.
Blackbird was founded in 2022 by Ben Leventhal, co-founder of Eater and Resy.
The new funding will help Blackbird scale operations as it meets an ever growing need from leading restaurants across the country for an all new solution that will help them drive customer loyalty and create new revenue streams.
The round was led by a16z, with participation from Amex Ventures and Bolt by QED, as well as the company's previous seed investors like Union Square Ventures, Shine, Variant, plus restaurant groups: Quality Branded, Rustic Canyon Family, Souvla and Brooks Reitz.
In just a few short months, Blackbird has struck a chord with over 80 restaurants in the industry, with 22 restaurants already live. This set includes New York restaurants like: Anton's, Corner Bar, Crown Shy, Di An Di, Ensenada, Ernesto's, estela, Fish Cheeks, Freeman's, Francie, gertrude's, Hanoi House, Joseph Leonard, Momofuku, Nami Nori, Principe, Overstory, and SAGA; Jon & Vinny's (LA), Souvla (San Francisco), Daytrip (Oakland), Little Jack's Tavern (Charleston), The Daily (Charleston), Melfi's (Charleston), Razza Pizza (Jersey City).
How it Works
With Blackbird's advanced platform, restaurants can seamlessly gather insights, including their diners' likes and dislikes, where they prefer to sit, and how many times they've visited the establishment. As today's dining landscape becomes increasingly fragmented, with little direct connectivity between guests and restaurants, Blackbird's technology helps restaurants get to really know their patrons. Operators can consistently surprise and delight their customers, while giving them the special feeling that they are very important and appreciated regulars, sparking increased and ongoing loyalty to the restaurant.
For diners, Blackbird is also incredibly easy to use. When customers arrive at a restaurant, they simply tap their phone on a Blackbird NFC reader and enter their phone number to create their membership. From there they start leveling up their regular status with each subsequent tap-in, thus unlocking benefits and insider perks like surprise off menu items and even a direct SMS concierge. They also earn $FLY, Blackbird's non-transferable native token, which opens up a world of possibility. Diners can use their $FLY to power up for specific items they might want or they can also use them for membership rewards with a specific restaurant. Blackbird users also don't need to have a pre-existing web3 wallet. The company works with Privy to provide embedded wallets, so users who simply sign in with their phone number get a self-custodial wallet for use. Users are able to manage their memberships, view $FLY balance, monitor recent activity and message restaurants all through the Blackbird app.
"Web3 enables a powerful, new way for restaurants and guests to connect, making each dining experience unique and more meaningful," said Arianna Simpson, General Partner at a16z crypto. "...With just a few taps, diners can unlock new loyalty programs that only web3 technology can provide."
With its new funding, Blackbird also has plans to rapidly expand its offering into new markets, as it continues to roll out new features like: $FLY Redemption, which empowers consumers to use their accumulated $FLY points to "power up" and redeem perks either in the moment or in a future planned visit at participating Blackbird restaurants. The company will also be introducing an all-new referral program, giving diners the ability to text their friend a link to become members at a specific restaurant, where they will gain access to an entirely new and exclusive slate of offerings. Diners will also be able to opt into global data sharing, where restaurants will gain visibility into their full dining history and any associated insights, in exchange for providing more $FLY on regular dining activity like tap-ins.
"Blackbird offers a compelling new platform with the potential to evolve how restaurants deliver on loyalty and supercharge the insights they need to thrive," said Matt Sueoka, Global Head of Amex Ventures. "We are thrilled to back Blackbird as they explore how to leverage web3 technology to positively transform the dining experience for consumers and the restaurant industry."
For more information on Blackbird, visit https://www.blackbird.xyz/.