VAI Resort, a $1 billion, 60-acre oasis featuring a 1,100-room luxury hotel scheduled to open in 2024 in Glendale, Arizona, has partnered with Hapi and Salesforce to personalize and differentiate guest service across the entire resort.
The VAI operating team has selected Hapi Guest, a suite of hospitality-ready tools and configurations built for Salesforce CRM, to power a groundbreaking 360-degree personalized guest experience when the hotel opens next year.
VAI Resort located in Glendale, Arizona less than 20 minutes from Phoenix Sky Harbor International Airport and less than 1,000 feet from State Farm Stadium, will be the largest resort in Arizona and a premier daylife, nightlife, and entertainment destination in the U.S. At its core, a $40 million, state-of-the-art VAI Amphitheater concert stage is combined with a hotel tower that transforms into premium concert viewing from room balconies. Other amenities include:
- Konos Island, a 52,000-square-foot beach paradise and the largest party island in the U.S., featuring cabana service, DJ booth, and aerial bar.
- 5-acre swimming oasis with temperature-controlled clear blue water and white sand beaches.
- 12 elevated dining opportunities featuring a range of international cuisines.
- 80,000 square feet of high-end retail shopping and 40 luxury retail destinations.
- 80,000 square feet of flexible meeting and event space.
- 20,000-square-foot luxury spa and fitness center.
- The world’s first Mattel Adventure Park.
VAI Resort will turn to Hapi and Salesforce to deliver elevated, connected and memorable experiences that are orchestrated from booking to arrival and throughout the guest’s stay. Differentiated guest experiences start with guest data and the ability to action the data across all channels. Hapi Guest will seamlessly connect property systems in real time to Salesforce, providing rich, unified guest profiles that can be personalized with intelligence.
While Salesforce is recognized as the global leader in enterprise digital engagement and marketing across many industries, leadership at VAI wanted a partner with deep hospitality expertise to help setup and deploy the Salesforce ecosystem. This includes the many one and two-way integrations to VAI’s operational systems and enhanced hospitality functionality for Salesforce found only in Hapi Guest.
“The epitome of delivering exceptional guest experiences resides in accessible, superior data strategically harnessed by hoteliers. VAI Resort, as a uniquely integrated entertainment and resort destination, selected Hapi and Salesforce to seamlessly unify diverse experiences, empowering our team to curate impactful memories at each guest touchpoint,” Grant Fisher, President and CEO of VAI Global Development. “These tools enable a cohesive and personalized guest journey, consistent across every area of the resort.”
“We’re proud to be one of the sought after technology partners for what will certainly be an incredibly innovative destination,” adds Luis Segredo, CEO of Hapi. “We look forward to helping the VAI team push the boundaries for providing the most elevated guest experiences across the entire guest lifecycle, leveraging data across all systems.”