eTip, the leading cashless tipping and digital gratuity platform in North America, today announces its general market availability in the United Kingdom (UK) and various nations of the European Union (EU). The launch furthers eTip’s market expansion strategy, enabling it to service customers with global portfolios and franchise businesses, as well as to reach new international service industry businesses. The launch solidifies eTip as the pioneering solution for digital tipping internationally with support for customers operating in the United States, Canada, and Europe.
“eTip has been on the forefront of providing digital tipping to customers in the US and Canada,” notes Nicolas Cassis, CEO and Co-founder at eTip. “With expanded market availability, we can meet the demand we’ve heard from customers with global portfolios, as well as support non-US brands eager to provide tipping and gratuity payouts to hospitality, retail, and restaurant workers in real time.”
eTip’s customers range across the services sector, including retail, restaurants, hospitality, and any industry where a worker’s income includes gratuity, tips, and service fees. Customers include leading brands across these industries that leverage eTip’s platform to support digital acceptance and disbursements of gratuity and tipping that utilize eTip as a benefit to incentivize employee retention, as well as businesses that wish to provide their guests with a secure and contact-free way to show cashless appreciation for services directly from their digital wallets or with a QR code.
eTip accelerated its efforts to launch in Europe to prepare customers in advance of changes to European labor regulations that are actively impacting any businesses that accept tips. In May 2024, the UK’s Employment (Allocation of Tips) Act 2022 received royal assent. The Act creates a legal obligation for employers to fairly distribute gratuity, tips, and applicable service charges between workers and is slated to be enforced by May 2024. With eTip, impacted businesses can seamlessly meet the new requirements, including digitally dividing qualifying tips and charges fairly, allocating tips instantly, well within the one-month payout period, and maintain records in line with reporting standards. Further, the eTip employee app enables workers to track gratuity and tips in a single app, request payouts in real time, and hold employers accountable to the new standards. The regulation follows similar regulatory reforms sweeping Europe, including Ireland’s Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 which went into effect in December 2022 and where eTip is already actively working with customers.
In addition to the ability to meet current changes and forthcoming regulatory requirements in tipping, customers working with eTip benefit by being able to scale digital tipping to existing or upcoming operational expansion plans. Customers can leverage eTip’s existing benefits integration or utilize its turnkey service, lowering the barrier of setting up payouts when entering a new market. Further reducing employee onboarding friction, eTip is available in multiple languages, including Spanish, Italian, French, English, and any language native to the markets its customers operate in.
The general availability of eTip in Ireland, the United Kingdom, and in time, all nations of the EU is a critical step in its broader vision to bolster service sector businesses and empower workers globally by digitizing archaic cash-heavy functions with a seamless digital tipping and gratuity solutions.