Horwath HTL, an independent advisory brand focused one hundred percent on hospitality, tourism, and leisure development, announced that Melissa Maher has joined the group as Managing Director to support hoteliers with actionable items to optimize their business offerings.
"Melissa will bring her unique understanding of the technology and data sources our industry uses daily to our team. Her ability to look at all the data and sort through what is truly needed and the best way to interpret the data to enhance overall operations and push profitability will help our clients achieve best in class for their properties and portfolio," says John Fareed, Global Chairman, Horwath HTL.
Maher started her career in the hospitality business as a Sales Manager for the Courtyard by Marriott Las Vegas in Las Vegas, Nevada. She most recently spent the last 21 years with Expedia Group in various positions, including Chief Marketing Officer & Senior Vice President of Marketing and Industry Engagement, Senior Vice President of Marketing & Innovation, Chief Inclusion Officer, Senior Vice President, Global Partner Group, Vice President Global Strategic Accounts & Industry Relations, and Regional Director of Market Management. In her time with Expedia, she formed strategic relationships with brand partners, founded the ownership council for hotel owners, and created B2B marketing programs to assist owners in growing their business more scalable way through innovative technology and special initiatives, including promotions, data, and insights.
"I am excited to join John and the Horwath HTL team in the California office. Having the ability to work with a global firm to bring commercial development and strategy to hospitality companies will allow me to utilize my experience and expertise to ensure hoteliers optimize their business offerings," says Melissa Maher, Managing Director, Horwath HTL.
Maher has been recognized with many honors throughout her career, including the Top 40 Women in Travel WINiT by Global Travel Associations. She was named one of the 30 Most Influential Women in Hospitality by Hotel Management Magazine. She serves as a board member and advisor for several organizations, including Women in Travel Thrive, Thayer Ventures, and StayBoutique. She formerly served as a board member for WINiT by GBTA and HSMAI. She also volunteers for organizations she closely connects with, including the Lupus Foundation of America, Crystal Cove Conservancy, and the Nevada Partnership for Homeless Youth. Maher holds a Bachelor's degree in Hotel Management and a Master's of Business Administration from the University of Nevada, located in Las Vegas, Nevada.
Horwath HTL's strategic advisory services include asset management, planning and development, positioning and repositioning, transaction services, and expert witness and litigation support.