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Minneapolis-St. Paul Airport Adds Smart Digital Signage to Concessions Area


Last year, Areas, was awarded the concession to operate 15 restaurants at Minneapolis-Saint Paul international airport. Areas is also present through its franchises at other North American airports, including Chicago, Los Angeles, Atlanta, Miami, Newark, Washington, Indianapolis, Orlando and Detroit, where it has also initiated implementation of Smart Digital Signage solutions from Netipbox Technologies.

Some time ago, Areas established an action plan - rolled out initially in Spain and Portugal - that aims to provide dynamic interactive client information systems at its restaurant spaces in airports and transportation stations as a central element of its traveller communication policy and to reinforce its branding. Areas has relied on Smart Digital Signage solutions from Netipbox Technologies.

Areas began its digital strategy in 2008, implementing the Netipbox solution because of its adaptability to any type of Menu Board or screen. It is easily integrated into Areas' PST platform, enabling management of the second PST screens in Areas' restaurants. Of particular value in this case was the ease of use offered by Netipbox to the people managing the system in Areas and its connectivity with additional functionalities such as audience analytics, an aspect that will bring great value to Areas in the coming years.

The engineering and supply of hardware and software equipment was carried out by Netipbox Technologies, while the creation of contents was carried out by Impactiva Global DS Agency, a division of Netipbox Technologies. The integration and installation of the system was carried out by North American integrator Safco Systems Inc., using Menu Board screens from various manufacturers.

"The Netipbox technology we are installing in our restaurants represents a step forward in the group's digital strategy to provide us with modern, flexible and scalable tools that enable us not only to dynamically inform customers about our food offers but also to be able to manage all the digital assets of all the brands we manage under a single platform,” said Paula Antich, Director of Marketing and Communication for Areas USA. "In addition, content management is highly intuitive and its ability to generate WOW effects over several screens is something completely new and which gives us an edge in Digital Signage. This is something that we are going to take advantage of further as we implement Netipbox Technologies in different locations.”

The Smart Digital Signage cloud solutions from Netipbox Technologies provide operators with a wide range of own and third-party functionalities that enable important additional values such as:

       Scan: this provides valuable information to the consumer, giving screens greater value.Audience: identification of audience typology and metrics using camera systems (in collaboration with French company Quividi).

       Synchro WOW: the creation of mega banner effects synchronised over different screens.

The core hardware of Smart Digital Signage solutions from Netipbox Technologies is the Nbox Android-based Plug & Play player that transforms any digital support (screen, totem, kiosk, etc.) in a window that interacts with the consumer while at once capturing audience data for business holders, among other kinds of possible interactions. Netipbox Technologies has developed a native APK that allows the screen to be controlled 100% in a robust, totally scalable solution easy to use for all kinds of customers.


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