News Briefs

Mews has announced the acquisition of Atomize, the Swedish-headquartered Revenue Management Software (RMS) provider.

Atomize provides a next-generation revenue management platform that enables real-time price optimization, unlocking huge revenue opportunities for hotels around the world.

Richard Valtr, Founder of Mews, said, “In an industry where bookings can happen at any time, making informed decisions in real-time is crucial. Traditional revenue management systems often result in hoteliers resorting to blanket price changes. This is why we are so excited to bring Atomize onboard to equip our customers with predictive insights and market data, empowering them to maximize revenue.”

Founded in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, transforming complex market data into actionable insights, offering optimal pricing in real time, up to two years into the future, while minimizing manual interventions. Atomize has customers in over 50 countries, across five continents. Its main capabilities include:

• Real-time dynamic pricing: Powered by smart algorithms, Atomize RMS continuously monitors market demand, booking patterns, competitor rates and more to automatically adjust room rates in real time
• Granular room level pricing: Hotels can optimize rates down to an individual room type (based on market demand), guest preferences and the perceived value of each room type, leading to more effective revenue optimization
• Multi-property and group pricing capabilities: One centralized platform to enable consistent revenue management for multi-property chains and groups, while accounting for each property’s unique market conditions
• Automation and human-control: Atomize combines sophisticated pricing algorithms with the flexibility for hoteliers to guide their pricing strategies

Matt Welle, CEO of Mews, commented, “Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers to seamlessly manage both revenue and operations. Bringing the expertise of the Atomize team and the world-class product into the fold is a huge milestone for Mews as we continue to transform hospitality.”

Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.

In 2024 65% of restaurants adopted new technology to manage labor, though 27% still use manual scheduling, according to research by 7shifts.   The all-in-one scheduling, payroll, and tip management app for restaurant operators, released its annual Restaurant Workforce Report for 2025. 

Based on a survey of more than 900 restaurant managers, the research uncovers important findings about industry growth, hiring challenges, employee engagement, pressing financial considerations, and technology adoption and usage.

Insights

• Tech Adoption: 65% of restaurants adopted new technology to manage labor, though 27% still use manual scheduling. Technology is critical for efficiency and workforce management.
   
• Related: 22% of restaurants planned to change workforce management solutions this year, according to HT's 2024 Restaurant Technology Study
   
• Employee Centricity: Benefits like PTO and positive work environments are priorities, but 69% of restaurants don't offer important services like childcare or mental health support. The research also found that giving feedback is vital for staff engagement, as employees want to know how they're performing and how they can improve.
• Tipping Models: Despite ongoing wage discussions, 63% of restaurants reported no changes to their tipping practices in 2024.
• Rising Wages: Base wages increased by 4% to $14.20/hour, with restaurants offering benefits like 401(k) plans to meet employee expectations and retain staff.
• Regional Wage Disparities: While wages are up nationwide, the Pacific Northwest and Northern California lead with rates above $20/hour, while the Southeast and Midwest lag at $15/hour.

"Our previous research shows that flexibility, camaraderie, and strong management are essential for job satisfaction and retention in the restaurant industry," says Jordan Boesch, CEO at 7shifts. "Flexible hours help employees balance their lives, and an environment that fosters camaraderie keeps teams engaged. As always, effective management was shown to be key, with 45% of employees citing poor leadership as a reason for leaving. Moving forward into 2025, it will be crucial for restaurants to utilize the right strategies and tools that prioritizes satisfaction, connection, and supportive leadership."

A highlight from the report shows that the industry grew this year, with quick-serve restaurant (QSR) dining up by 4%, offsetting losses in the full-service sector.

In addition, the report found that the restaurant industry grew overall by 1.72%, adding 210,300 jobs over the year. However, recruiting and retention remain top concerns for employers, with 65% of respondents describing the current labor market as "tight" or "very tight."

"I feel encouraged about the coming year; I feel that employers are doing a better job of understanding the needs of their employees, and they are making the extra effort to provide those things," said Jana Domanico, senior HR operations manager at Boka Restaurant Group. "It is becoming increasingly difficult to say, 'Well, we have always done things this way,' and to me, this is a good thing. We have to be adaptable and open to employee feedback. Employees can now shape a more sustainable future for themselves in hospitality."

To learn more and access the full report, visit: https://www.7shifts.com/restaurant-workforce-report.

Avalara, Inc., a provider of tax compliance automation software for businesses of all sizes, today announced new and innovative efficiencies for the lodging and hospitality sectors, with the release of Avalara Tax Content (ATC) for Lodging. Leveraging Avalara's proprietary, AI-infused technology, ATC for Lodging gathers, processes and organizes lodging tax data specifically for the lodging and hospitality industries – making it the ideal solution for organizations that require lodging tax content for tax calculations.

ATC for Lodging is a robust addition to Avalara's industry-leading suite of compliance products for lodging and hospitality customers, which includes Avalara AvaTax for Hospitality and Avalara Returns for Hospitality.

"Lodging tax regulations are constantly changing across the state, city, and jurisdictional levels, making it challenging for businesses to maintain the accuracy of tax calculations," said Pam Knudsen, Senior Director of Compliance Services at Avalara. "ATC for Lodging provides organizations, including hotel chains, online travel agencies and marketplaces, property managers and others, with the ability to calculate tax, using AI advances to deliver the researched tax content they need to increase accuracy, uniformity and reliability across multiple locations."

ATC for Lodging provides lodging and hospitality businesses with new benefits and capabilities, including:

• Increased Automation: This new offering supports the efficient use of business resources by replacing manual compliance processes with intelligent automation capabilities, giving businesses control over data management, processing, and scheduling.
• Decreased Risk: ATC for Lodging reduces risk by granting users access to researched and regularly updated lodging tax content, providing uniformity and increased accuracy across locations.
• New Efficiencies in Tax Calculation: By offering both full and partial updates of tax data, ATC for Lodging helps reduce file sizes and gives customers more options.
• To learn more about how your business can benefit from Avalara Tax Content for Lodging, click here.

Chipotle Mexican Grill will open its 1,000^th Chipotlane restaurant on November 21. Located in the Kansas City metro area, the milestone restaurant will feature the company's signature digital order drive thru pick-up lane. Of the company's more than 3,600 restaurants in its real estate portfolio, nearly 30% feature a Chipotlane.

"Chipotlanes are a critical piece of our long-term growth goal of reaching 7,000 restaurants in North America," said Chris Brandt, Chief Brand Officer. "This restaurant format is the fastest way for fans to get Chipotle and has proven to increase sales, margins, and returns."

Inside the Chipotlane

Chipotle first introduced the Chipotlane format in the U.S. in early 2018, giving guests and delivery drivers the ability to pick up their Chipotle orders without leaving their cars. New restaurant openings that feature the digital order pick-up lane have demonstrated higher volumes and greater returns than a traditional Chipotle restaurant format. On average, it takes guests less than 30 seconds to complete the Chipotlane process.

Chipotle is building a real estate pipeline that will allow it to accelerate new unit growth to be in the range of 8% to 10% per year, with the majority of new restaurants featuring a Chipotlane. The company is on track to open between 285 to 315 new restaurants this year, which marks record growth for the business. In 2025, Chipotle anticipates opening between 315 to 345 new restaurants with at least 80% including a Chipotlane. 

The World Travel & Tourism Council (WTTC) launched the second edition of its iNet Zero Roadmap for Travel & Tourism, revealing the number of global Travel & Tourism businesses setting climate targets has surged by 27% in the past three years, with more than half now actively committed to emissions reduction.

Launched at COP29 in Baku, Azerbaijan today, the report reveals, 53% of the 250 leading Travel & Tourism businesses analyzed have now set climate targets, a significant increase from 42% in 2021, when the first Net Zero Roadmap was created.

Among these businesses, one third have committed to Science-Based Targets initiative (SBTi) goals, underscoring their dedication to meeting rigorous emissions reduction benchmarks.

Notably, the number of companies adopting SBTi targets has more than doubled since 2021, signalling an accelerated effort by the sector to align with global climate standards.

Developed in collaboration with Accenture, the United Nations Environment Programme (UNEP), and supported by the State Tourism Agency of the Republic of Azerbaijan, this second edition of the roadmap underscores the urgency of climate action as the sector works towards net zero by 2050.

Building on the foundation of the original roadmap launched in 2021 at COP26, in Glasgow, Scotland, the latest edition addresses the escalating environmental impacts on tourism.

It introduces an enhanced decarbonisation framework, including new target corridors to guide Travel & Tourism businesses in setting ambitious, actionable climate targets.

The roadmap highlights that there is no ‘one size that fits all’ solution, as each industry faces its own challenges, with some able to meet their net zero targets earlier than others. 

A major focus of the updated roadmap is improving sector alignment and transparency, particularly as demand for sustainable travel options grows, with 75% of global travellers now expressing a desire to travel more sustainably.

The roadmap also draws on WTTC’s Environmental & Social Research (ESR), which reveals a significant decrease in Travel & Tourism’s carbon emissions footprint.

According to the latest ESR data, Travel & Tourism accounted for 6.5% of global emissions in 2023, down from a peak of 7.8% in 2019, representing an 10.2% reduction in the sector’s greenhouse gas intensity, showcasing the sector’s significant strides toward decoupling growth from emissions.

Across a number of industries, the roadmap notes significant improvements in carbon intensity.

In 2023, the aviation industry achieved a 6% reduction in carbon intensity from 2019, when Travel & Tourism was at its peak, while the cruise and accommodation industries both decreased their carbon intensity by 11%.

These reductions are critical as the sector works to balance growth with a meaningful transition to lower emissions.

Julia Simpson, WTTC President & CEO, said, “The urgency of climate action in our sector has never been clearer. Climate change is not a future threat – it’s here, and we are all facing the consequences.

“This updated roadmap is a call to action for every business in Travel & Tourism. The sector is moving forward; but we mustn’t rest on the laurels. We must work together with greater ambition and urgency to create a sustainable future for Travel & Tourism. Every step counts towards preserving our planet and the livelihoods of millions.”

Jesko-Philipp Neuenburg, Accenture’s Global Travel and Aviation Sustainability Lead, said, “Global Travel companies have made good progress on emissions targets and measurement. The second edition of the roadmap underscores the importance of moving from commitments to actions and provides pragmatic advice on how to work towards decarbonisation of the Travel & Tourism sector.”

Niclas Svenningsen, UNFCCC Manager, Programmes Coordination said: “Since the first edition of this report was published three years ago, the world has experienced a continued out-of-control climate change with new heat records set across the entire planet.

“The impact has been devastating, not least in the tourism industry where many destinations have not only been negatively impacted, but in some cases the impact has been enormous. In a world where business-as-usual for Travel & Tourism is no longer an option, acting on the pathways and target corridors presented in this report, is the only way it can maintain its License to Operate.”

Kanan Gasimov, Head of Cabinet, the State Tourism Agency of the Republic of Azerbaijan said: “This roadmap serves as both an actionable guide and a vision-setting tool for the industry, helping us set ambitious goals while providing clear steps to reduce emissions across all tourism subsectors, from accommodation to aviation.

“Azerbaijan is proud to be part of this project. Through our COP29 Presidency, we have successfully advocated for tourism’s inclusion in international climate discussions and committed to embedding sustainable practices in our national policies. Together, we can build a tourism sector that aligns with global climate goals, preserves our natural heritage, and supports the livelihoods of our communities.” 

The updated roadmap also highlights the role of Sustainable Aviation Fuel (SAF) in reducing aviation’s carbon footprint.

Reducing emissions by up to 80% over the fuel’s lifecycle, SAF has emerged as a cornerstone for aviation's decarbonisation pathway, and the roadmap calls for the expansion of SAF adoption across airlines, supported by investment and regulatory alignment, to accelerate emissions reductions.

It also provides more detailed guidance for small businesses which represent the backbone of Travel & Tourism yet face unique challenges such as defining and following a more strategic decarbonisation approach.

It emphasises the importance of accessible green financing for small to medium enterprises (SMEs), that can often lack the resources to implement sustainability measures.

Despite these advancements, the report identifies ongoing challenges, both internal and external, that require attention. Measuring Scope 3 emissions remains a complex task for many companies, as does achieving regulatory alignment across regions.

A Call to Action for the Sector

WTTC and its Members urge businesses to adopt the roadmap’s target corridors, which suggest specific emissions reduction strategies across various timeframes. These tailored strategies aim to mitigate emissions within the next decade and reinforce long-term climate resilience.

WTTC encourages Travel & Tourism companies, stakeholders, and governments to support and implement the measures outlined in this roadmap.

Whilst the global Travel & Tourism sector is making progress, the global tourism body is urging governments to provide further incentives and subsidies to businesses in order to ensure targets are met.

By uniting in pursuit of net zero, the sector can achieve meaningful climate action, protect vulnerable destinations, and meet the expectations of environmentally conscious travellers worldwide.

To read the report in full, please visit WTTC Research Hub.