Marco’s Pizza Selects Medallia to Boost its Market Intelligence

Marco’s Pizza has selected Medallia to boost market intelligence through Medallia Market Research.

The partnership will help Marco’s Pizza better understand consumer buying behaviors through Medallia's market research platform. “To stay ahead of changing market conditions and rising expectations, brands must understand their customers and act quickly,” said Gabe Benavides, Executive Vice President of Sales, Medallia.

Medallia Market Research is a consumer behavioral intelligence and benchmarking platform that combines millions of consumer activities to allow companies, like Marco’s Pizza, to understand where, how, and why consumers spend their time and money. The combination of real-time, unblinded behavioral data and survey data gives teams uinsight into customers and competitors, making it easy to get ahead of market needs and empower positive actions.