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01/13/2022

Make 2022 the Year You Join an HTNG Workgroup!

Bring your expertise to the table and collaborate with industry peers to help solve critical problems in hospitality technology.

Hospitality Technology Next Generation (HTNG) workgroups bring together hoteliers, solution providers, consultants and academics to tackle ongoing challenges to the hospitality industry. Workgroups brainstorm and collaborate, network, and build substantial connections with industry peers. Take a look at the workgroups below and visit ahla.com/htng-workgroups to learn more or to sign up.

5G for Hospitality — Evaluates the technologies that make up 5G and works on deliverables to educate hoteliers on 5G’s impact on the guest experience, operational needs, business models and more.

911 Location Information — Produces documents to explain new safety laws, such as Kari’s Law, to help ensure hotels’ multi-line telephone systems (MLTS) and other protocols are compliant.

AI for Hospitality — Creates a framework for hospitality artificial intelligence (AI) strategies to help companies accurately evaluate the solution marketplace and set the direction of AI adoption at their organizations.

Attribute Modeling for the Distribution Ecosystem — Determines how hotels can provide detailed availability, rates and inventory (ARI) information that enables revenue management strategies to allow a traveler to purchase their experience based on how a hotel chooses to merchandise their product.

Business Analytics Transactional Extract — Develops a standard specification for extract, transform and load (ETL) targets to create consistency and improve analysis leveraging property management system (PMS) and point-of-sale data.

Express PMS Integrations — Brings together PMS providers and ecosystem partners to explore and develop best practices that drive improvements to integration processes.

Fiber to the Room — Defines best practices for effectively delivering and deploying fiber networks in hotels. This group is currently documenting case studies and power deployment scenarios.

Global Privacy Regulations — Focuses on important regional privacy regulations that compa-nies need to abide by, such as the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the General Data Privacy Law.

Guest Room Entertainment — Produces market data and research to inform the industry on the current state of guest room entertainment us-age across content providers, over-the-top deliv-ery technologies, and guest preferences for various service offerings.

Indoor Air Quality for Hospitality — Evaluates the potential risks, discovers the benefits around healthy building movement, defines hotel energy efficiency, and explores implementation opportunities.

Hybrid Meetings and Events — Expedites the return to recovery by creating a playbook to help hospitality companies adapt to the short- and long-term effects of the pandemic, both in business and leisure events.

Optimizing Hotel Content Distribution — Transforms the current manual and fragmented content distribution process into a digital, integrated and dynamic ecosystem.

Optimizing Relationships Between Marketing and IT — Creates best practices to improve the relationship between IT and commercial business units within an organization, including a marketecture diagram that defines interactions between systems and stakeholders.

Payments — Creates secure payment system communication standards, best practices, and adapts new and emerging technologies.

Refining Marketing Initiatives — Addresses the shift of customer priorities, leaner teams, and reduced budgets to help technology teams focus on new markets, respond to market trends and adjust their top-line strategies accordingly.

Unique Hospitality Identifier — Defines the value proposition of a unique hospitality identifier (UHI) to the industry which will lead to an initial associated business model and minimum viable product, and a governance structure to encourage industry buy-in and participation.