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Live from NRF 2012: Microsoft Showcases How Technology Can Help Retailers and Customers Alike

Microsoft Corp. will showcase how new technologies and its broad ecosystem of partner solutions can help retailers realize the future of retailing today — putting customers at the center of their business and delivering the personalized, seamless and differentiated experiences that shoppers have come to expect. Microsoft booth No. 1337 will feature these sections:

The Customer Connection. Attendees will have a chance to experience firsthand how they can reinvent the customer experience through connected shopping scenarios across multiple digital channels in-store and online. With connected devices — including smartphones such as Windows Phone 7, digital signage powered by Windows Embedded with Kinect for Windows, the Samsung SUR40 for Microsoft Surface and point-of-service tablets — working seamlessly together, retailers and store associates can provide a new level of interactive and personalized services. Advances in digital marketing solutions and campaign measurement will also assist retailers in creating more effective and relevant digital experiences.

Microsoft Dynamics. The booth will also showcase the powerful capabilities of Microsoft Dynamics, providing retailers with a seamless and differentiating solution for multichannel management, store operations, supply chain, merchandising and financials, which enables the dynamic retailer to be connected, empowered and proactive to meet and exceed customer expectations with superior time to value. Attendees will be able to preview the upcoming release of Microsoft Dynamics AX 2012 for Retail, providing enterprise and midmarket retailers with an end-to-end solution that includes cross-channel capabilities, social and mobile commerce, enriched point of sale, and powerful enhancements for merchandising. These capabilities are designed to help retailers deliver the complete shopping experience to their customers.

Innovation. Microsoft and its partners will showcase how the latest in touch, gesture and augmented reality can help retailers attract, engage and connect with their customers. Visitors to the booth can step inside the future of shopping, seeing the power of 3-D technology for immersive virtual dressing room and in-store planning experiences. Leading-edge solutions for location-based awareness, social media insight, mobile checkout and the latest devices, including Windows Phone 7 and employee assisted-service tools, will be on display.

Retail Operations. Demonstrations will showcase the latest in Microsoft technologies and partner solutions designed to drive greater efficiencies, improve employee productivity and collaboration, and enable better insight and decision-making across the retail organization, all helping increase profitability and customer satisfaction.

Other News:

Attendees to NRF will be the first to experience the next generation of Microsoft Surface, the Samsung SUR40 for Microsoft Surface. The Samsung SUR40 provides users with collaborative and engaging experiences with technology and digital content in a natural and intuitive way and enables companies to advance their businesses and generate greater customer satisfaction and loyalty. In a private Surface Solution Showcase area (located on Level 1, Room A17), Microsoft and Samsung will showcase a variety of never-before-seen solutions, available to members of the press. To schedule a tour, contact Natalie Surowiecki.

Microsoft executives will also lead education sessions in NRF’s BIG !deas Boulevard.

•Jan. 16, 9:15 a.m., 3D08: “Delivering Great Customer Experiences Using Big Data,” ShiSh Shridhar, Microsoft

•Jan. 16, 1:45 p.m., 3D08: “Consumerization and Mobility in Stores (Mobile POS and Beyond),” Brendan O’Meara and Marty Ramos, Microsoft; Paul Freeman, Infosys; Oren Betzaleli, Retalix

•Jan. 16, 3 p.m., 3D08: “Excellence through Innovation — Microsoft Dynamics Customers Tell Their Story,” Patty Wade and Ken Murphy, Mattress Firm; Howard Tafler and Dominique Choquette, DavidsTea; David Weiner, Cole Systems; Michael Griffiths, Chandru Shankar and Muhammad Alam, Microsoft

• Jan. 17, 1:45 p.m., 3D08: “Microsoft for Retail — The Solution for Tomorrow’s Dynamic Retailer … Delivered Today,” Fred Studer and Michael Griffiths, Microsoft; Kimberly Greenberger, Morgan Stanley


• Brendan O’Meara, worldwide managing director, Retail Sector, Microsoft

• David Gruehn, U.S. managing director, Retail Sector, Microsoft

• Tracy Issel, worldwide general manager, Retail Sector, Microsoft

• Fred Studer, general manager, ERP Product Management Group, Microsoft Business Solutions

• John Doyle, director of product management, Windows Embedded, Microsoft

• Michael Griffiths, global product industry director, Retail & Distribution, Microsoft Business Solutions

• Somanna Palacanda, director, Microsoft Surface

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