Lucidworks surveyed consumers in the U.S. and U.K. who travel for leisure at least once a year to understand how brand loyalty, budget, and booking options influence vacation planning and how brands can capitalize on pent-up wanderlust.

The survey revealed a travelscape of cost conscious bookers, many who are looking to aggregate sites for booking, despite claiming loyalties to hotel groups, airlines, and cruise lines. The search bar reigns supreme in the digital experience as travelers look to book rooms, flights, cruises, and activities on as few sites as possible.


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