Kor Hotel Group Manages Online Marketing in Real-Time

The Kor Hotel Group, a Los Angeles-based hotel operator, announces the selection of Omniture SiteCatalyst to manage online marketing strategies and Web site customer interaction. Through its multiple Web properties, the company can now understand online visitors' booking preferences, price thresholds and site navigation paths, enabling more targeted online marketing initiatives.

"Our business strategy is about providing luxury experiences for our customers; and we believe that experience starts with the Web site," says Tom Santora, senior vice president of sales and marketing at Kor Hotel Group. "Omniture helps us accomplish this goal by providing information to understand customer preferences on each of our individual hotel Web sites, as well as a snapshot of how our properties as a whole are resonating with our global audience."

Kor's marketing team can also use SiteCatalyst to watch customer interaction in real time, and make campaign adjustments accordingly.

"With Omniture technology, we can effectively measure the Internet behavior of our customers and quickly enact cost effective solutions to improve our guests' online experience," adds Santora.