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06/07/2022

Knowland Monthly Meetings and Events Report Marks Significant Growth of 276 Percent Over May 2021

Month-over-month increase of 12.5 percent over April 2022 indicates the industry is moving faster through recovery.
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pie chart showing meeting and event recovery

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for May with a significant increase of 276 percent over May 2021. May 2022 rebounded from April 2022 with a 12.5 percent increase month over month.

  • Corporate meetings continue to be the dominant segment – The corporate segment represents 62.8 percent of meeting and event business with Technology, Healthcare, and Financial/Banking taking the lead as the largest industry groups. From a recovery standpoint compared to May 2019 levels, Online Retailer, Urban Infrastructure, Tobacco, and Packing/Shipping are the segments at the highest level of recovery capture in May of 2022.

Kristi White, chief product officer, Knowland, said: “May was another strong month. Twelve percent growth over the prior month and the month was 65.5 percent recovered to 2019 levels. The events industry continues to push forward. Hotels should be paying close attention to those corporate segments with the highest volumes as well as those most recovered. Being nimble in the prospecting process will allow hotels to capture emerging business early and outpace the market and their competitors.”

About the Data: Insights presented are a result of the analysis of meetings and events data acquired through Knowland data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database. View the Knowland hospitality industry meeting activity forecast, the U.S. Meetings Recovery Forecast, on its website.