News Briefs

Kalibri Labs, an innovative data science leader in hotel performance analytics and benchmarking, announced a groundbreaking initiative, which will be supported by multiple industry associations, that will revolutionize the approach of hoteliers in a market dominated by digital disruption. 

In a strategic collaboration, Kalibri Labs and leading industry associations including AAHOA, HFTP, and HSMAI, will launch the first-ever Commercial Strategy Certification Program. This announcement follows the recent release of “Demystifying the Digital Market & Guide to Commercial Strategy”, published in partnership with Hotel Business, a market leader in delivering insights to owners and operators. The new certification program will provide practical tools and techniques to hotel operators faced with increasing challenges of operating profitably in a marketplace with rapidly rising costs.

The Commercial Strategy Certification Program, powered by Kalibri Labs, will address the emerging discipline of commercial strategy as an imperative for hoteliers operating in a world of digital disruption. The online certification program will emphasize the importance of growing asset value as a measure of success and introduce the concept of profit contribution as a critical component in commercial decision-making. 

Traditional approaches to commercial techniques have typically focused on maximizing revenue. However, the Commercial Strategy Certification Program will underscore the added significance of growing asset value by focusing on profit contribution. This shift in perspective aims to ensure hotel professionals consider the bottom line in commercial spending decisions, such as those around advertising, sales deployment, digital campaigns, and loyalty initiatives.

Recognizing the need for a comprehensive and multidisciplinary curriculum, the program will be developed and implemented with guidance from an expert advisory board comprising renowned industry thought leaders, academics, and experienced practitioners. The curriculum will encompass many topics from calculation of asset value to tradeoff analysis and assessing actions related to a hotel’s business mix.

Cindy Estis Green, CEO and Co-founder of Kalibri Labs expressed the value and impact: "In working on the certification with one of my co-authors on the book, Dave Roberts from the faculty of Cornell’s Hotel School, we recognize that a rigorous certification will define a standard of excellence and convey the necessary skills and knowledge to advance the emerging discipline of commercial strategy throughout the industry. It is a critical toolkit to manage effectively with the high costs of operating in today’s marketplace.” 

The participating organizations will target various roles, including on-property and above-property general managers, financial and accounting managers, hotel owners, asset managers, and commercial teams consisting of revenue, sales, marketing, and digital leaders to gain deeper expertise in this new approach. With digital disruption significantly impacting profitability, acquiring the necessary skills to navigate these challenges becomes crucial for sustained success.

Several prominent industry figures have voiced their support for the program. Frank Wolfe, HFTP CEO, explains, "This is a sea change in the hotel industry, and we want to be part of it. We recognize the significant transformation in how hotels go to market and are committed to contributing to this evolution." 

Bob Gilbert, President and CEO of the largest hospitality sales and marketing professional society in the world (HSMAI), also expressed enthusiasm, emphasizing that “commercial strategy certification is a vehicle to sustaining a healthy hotel ecosystem in the decades to come. Leadership in revenue management, sales, marketing and digital have already started to come together in integrated planning and decision making, and the commercial strategy framework will facilitate this process.”

"Hoteliers at various levels must grasp the vital importance of evaluating performance based on profit contribution,” said Bharat Patel, AAHOA Chairman. "At present, the burden of debt service has doubled, while labor costs have surged since the pandemic. Consequently, owners are scrutinizing every dollar. A primary avenue to improve asset value lies in growing a hotel’s profit contribution. The main controllable element for a hotel lies in managing customer acquisition expenses by being selective about the business mix pursued."

Upon successful certification, each team can adapt its own commercial strategy playbook according to its specific portfolio and organizational structure. The Commercial Strategy Certification Program is projected to launch by the close of 2023. 

Shiji, a global hospitality technology innovator, has partnered with IPORT, an award-winning manufacturer known for enhancing the usability of iPads and iPhones, to introduce an all-in-one software solution for hotel restaurants. This collaboration will provide hoteliers with a seamless combination of a tablet and payment device to maximize their F&B operations.

The integrated iOS and payment device solution simplifies guest service for hotel restaurant servers, providing them with an effortless tool to cater to their guests' needs. As a certified Apple partner, Shiji and IPORT guarantee exceptional performance and reliability. Hoteliers can choose from multiple device options, including iPad Pro, iPad Mini, and iPhone, ensuring flexibility and compatibility with their operations.

“IPORT products are built around modularity and flexibility that empower our hospitality customers to do more with the iOS platform. We are thrilled to partner with a leading iPad and iPhone cloud PMS and POS platform provider like Shiji,” said Chris Lawson, Head of Partnerships, IPORT. “We look forward to innovating with Shiji in disrupting legacy, monolithic providers who have limited the industry from harnessing the power of iOS and mobility. The future is bright, and the possibilities are endless with IPORT, iOS, and Shiji.”

"The partnership with IPORT is a significant milestone for Shiji in our commitment to provide innovative technology solutions for the hospitality industry," said Ryan King, Senior Vice President of Shiji in the Americas. "By combining our expertise with IPORT’s hardware solutions, we empower hoteliers to streamline restaurant operations and deliver exceptional guest experiences. This collaboration represents another step forward in our dedication to driving success in the Americas, and globally."

The tablet and payment device solution seamlessly integrates with multiple payment gateways, allowing hoteliers to choose the system that best suits their needs. By simplifying the payment process, it reduces operational complexities, minimizes errors, and saves valuable time and resources for hoteliers.

Steak n Shake will offer PopID Check In and PopPay on its self-ordering kiosks in select locations in the Orlando market, with plans to expand to more than 300 corporate locations. PopID Check In is an opt-in service that enables consumers to scan their face to automatically sign into their loyalty reward account and see their past orders, making the ordering process as convenient as possible. When a guest checks in with PopID, they also have the option to use PopPay to automatically complete their payment.

• 57% of respondents say enabling new payment options is a  top business driver impacting POS upgrade decisions, according to HT’s2 2023 POS Software Trends Report.

“Our partnership with PopID is a key part of our effort to provide guests with a fast and seamless ordering experience," said Keith Correia, Chief Information Officer. "When using PopID Check In, a guest does not need to use their phone or take out their wallet as part of the ordering process. They will automatically be checked in for loyalty rewards, and they can choose to make an automated payment with PopPay. A guest can even see their past orders and quickly reorder their favorite menu items. Ordering at Steak n Shake has never been easier or more convenient.”

In addition to enhancing the guest experience and improving order throughput, PopPay helps to reduce fraud and offers lower payment processing fees.

The American Hotel & Lodging Association (AHLA) and Questex this week debuted The Hospitality Show (The Show) at The Venetian Resort Las Vegas June 27-29, completing a highly successful inaugural year for the event, which drew more than 3,500 attendees and 300 vendors.

The Show is a brand-new operations and technology event, created in partnership by The American Hotel & Lodging Association (AHLA) and Questex, uniquely designed for the entire hospitality ecosystem to help hotels operate more efficiently and profitably.

“We set very high standards for what we wanted to achieve with the first year of The Show, and the industry responded in a resoundingly strong way,” said AHLA President & CEO Chip Rogers. “With an all-star lineup of speakers, who’s who list of attendees, and unparalleled networking opportunities, The Show proved itself as one of hospitality’s most important events. We are excited to continue growing and improving it year after year.”

The Show reached an important milestone prior to its opening, when it sold every available vendor space on the expo floor, a rare achievement for a first-year event of this size and scope.

“The sold-out status of The Show’s vendor space in its inaugural year is a remarkable accomplishment that motivates us to continuously innovate and reimagine what's possible,” said Questex Hospitality, Travel & Wellness Group President Alexi Khajavi. “Next year and into the future, The Hospitality Show will be an unforgettable event, delivering unmatched opportunities for growth, learning, and networking.”

The Show attendees enjoyed two days of main-stage sessions led by iconic leaders, solutions-driven programming and case studies of profitable operations, as well as 13+ hours of networking opportunities. Learn more about The Show’s networking opportunities here. A full list of speakers is here and the event schedule is here.

Attendees benefited from content across three sets of stages, including a Main Stage that opened the event each morning with views and insights from leading minds from the hotel industry and beyond. The Show speakers included Athletic Greens COO & President Kat Cole, Retired U.S. Navy Admiral William H. McRaven, Wyndham Hotels & Resorts President & CEO Geoff Ballotti, Marriott International President & CEO Anthony Capuano, BWH Hotels President & CEO Larry Cuculic, Hyatt Hotels Corporation President & CEO Mark Hoplamazian, and Sonesta International Hotels Corporation President & CEO John Murray.

Content was also delivered from two Solutions Stages, diving deep into the biggest industry issues across ownership, operations, emerging trends, and technology.

A Spotlight Stage featured technology-driven demos and case studies from key vendors, including ADP, Belden, Nomadix, Sage, Shiji and more.

Next year, The Hospitality Show 2024 will be held at the Henry B. Gonzalez Convention Center in San Antonio from Monday, Oct. 28, 2024, through Wednesday, Oct. 30, 2024. Those interested in the 2024 event can complete this form to receive more information.  

AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017.

allora.ai provides booking and retention technology to over 2000 hotels around the world. It recently joined forces with SHR Global to create a new global hospitality tech powerhouse, with an unrivalled suite of products using AI to maximise both the guest’s online experience and hotel revenue.

Reeves explains: “AI offers hotels the opportunity to really predict and respond to guest intent in real time. To know what they’re thinking, what they’re likely to do next. Even before they do.  

“At allora.ai we’ve analysed over 400 million online journeys – and counting - to ensure we really know what the guest wants – and what the hotel needs to do to encourage them to book. And once they’ve booked to ensure they don’t cancel their stay.

“Thanks to AI we can predict both current and future guest behaviour, to always stay ahead of customer trends. We were very much ahead of everyone else in predicating the rapid rise of cancellations, which can be as high as 40% on some channels.

“But AI can predict when a guest is likely to cancel and can ensure they stay with a free room upgrade or complimentary bottle of wine. The end result is that the guest is pleasantly surprised and the hotel keeps the booking.

The merger earlier this year between Avvio and the SHR Group has brought together a unique set of hospitality tech capabilities with AI at their heart. In addition to the AI-powered allora.ai booking and retention engine SHR Group now brings together its entire suite of tools built to maximise both guest satisfaction and their own profitability, including the allora central reservation system (CRS), customer relation management (CRM) and loyalty systems.

“There’s never been a more powerful suite of tools at a hotel’s disposal to ensure total guest satisfaction coupled with increased hotel profitability,” Reeves explains. “We’re years ahead of our competitors when it comes to AI – and we know how it can create happier guests and greatly increase hotel profitability,” he says.

Canary Technologies, a Guest Management System, has partnered with Visual Matrix to elevate the guest experience for partner hotels and brands, such as Best Western. The collaboration will bring Canary’s Guest Management solutions, including Check-In, Checkout, Upselling, Guest Messaging, Digital Tipping, and Digital Authorizations, to the Visual Matrix property management system (PMS) that’s trusted by hotels around the world.

In addition to elevating the guest experience for hotels, the combined technologies will help properties boost their revenue, streamline operations, and increase staff efficiency, making worker shortages and operational challenges easier to manage.

“We’re thrilled to integrate our digital guest journey platform to Visual Matrix’s property management system to modernize the hotel technology stack for thousands of hotels, including Best Western properties,” said Harman Narula Singh, CEO and co-founder of Canary Technologies. “As the hotel industry continues to evolve and adapt, this partnership will enable properties to integrate key technologies into their day-to-day operations that will elevate the guest experience and streamline operations.”

Charlie Rhodes, Chief Strategy Officer, said Visual Matrix shares Canary’s enthusiasm for what they can accomplish together. "We are very excited to partner with Canary to enable integration for our more than 3,000 hoteliers to Canary's suite of guest experience tools. Given the continued labor shortage we’re facing across the hospitality market, we recognize the importance of intelligent solutions that simplify and streamline the workload at the front desk, while providing guests with a modern, intuitive experience from booking to departure."