Interactive Digital Signage Deployed at McDonald's
McDonald's Singapore, the national franchise of the world's largest fast food chain, announces that it will rely on digital signage technology developed and deployed by provider C-nario to draw customers into outlets nationwide; 67 out of 127 Singapore restaurants have already been outfitted with the latest in interactive digital signage technology.
"This initial roll-out of an Asia-wide, digital signage-based campaign not only enhances patrons' dining experience, but establishes a sense of community in McDonald's restaurants," says Rami Bahar, C-nario's vice president of sales and marketing.
Diners can now interact by sending text messages from their mobile phones to be displayed for all to see on an array of 42-inch screens strategically deployed throughout the chain's restaurants. In the digital-signage enhanced McDonald's environment, guests can engage one another in chat-like conversations, respond to running content or live feed, and even generate classified ads that run on a news-like ticker. Every Saturday and Sunday, sports fan patrons can watch five-hour long video and audio streaming of sporting events in better-than-broadcast-quality.
"This initial roll-out of an Asia-wide, digital signage-based campaign not only enhances patrons' dining experience, but establishes a sense of community in McDonald's restaurants," says Rami Bahar, C-nario's vice president of sales and marketing.
Diners can now interact by sending text messages from their mobile phones to be displayed for all to see on an array of 42-inch screens strategically deployed throughout the chain's restaurants. In the digital-signage enhanced McDonald's environment, guests can engage one another in chat-like conversations, respond to running content or live feed, and even generate classified ads that run on a news-like ticker. Every Saturday and Sunday, sports fan patrons can watch five-hour long video and audio streaming of sporting events in better-than-broadcast-quality.