IHG Announces Major Brand Relaunch
InterContinental Hotels Group announces a worldwide relaunch of the Holiday Inn brand family, comprising the Holiday Inn and Holiday Inn Express concepts. Under the terms of the relaunch, all Holiday Inn hotels will be required to implement the relaunch program to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn hotels currently open or under development are expected to have implemented the relaunch program by the end of 2010, with the first due to open in spring 2008 in the United States.
"This relaunch will ensure the brand moves into the future with a strong and confident new image so our guests get as much enjoyment from Holiday Inn hotels over the next 50 years as they have over the last 50," says Andy Cosslett, CEO for IHG.
The brand relaunch program includes: redesigned brand signage; a refreshed guest room featuring new bedding and an enhanced bathroom; a new signature arrival - featuring new lighting, landscaping and design features, as well as customized music and scent selections; a new service promise that will initiate the "Stay Real" service culture.
"Our franchisees are proud of their affiliation with the Holiday Inn brand and believe in its strength. They agree that this is the right thing to do to make this great brand fit for future generations," says Mark Snyder, SVP of worldwide brand management for Holiday Inn.