Program adds new category honoring transformative hotel-vendor partnerships; Winners will be honored at Hotel Technology Forum (HTF), November 15-17, at the PGA National Resort in Palm Beach Gardens, Fla.
Life House won for its creation of a revenue management and marketing system (RMMS). The RMMS helps independent hotels double direct bookings by using metadata to direct searchers away from OTAs and back to their own websites featuring lower prices.
Hyatt Hotels won its Visionary Award for its revolution of the digital key experience. Find out how the brand and its partners were able to create a product that is as simple to use as a plastic keycard.
Replacing two disparate systems, Choice Hotels teamed up with trusted tech partner IDeaS to create a proprietary revenue management system and won a 2021 Hotel Visionary Award within the Enterprise category for its efforts.
Our 2021 Customer-Facing Hotel Visionary Award winner, Loews Hotels & Co, found a way to pivot during the COVID-19 pandemic and offer guests a contactless option while also creating a new revenue stream.