Hard Rock Unveils Phase One of New Website Rollout

The Hard Rock Hotel & Casino announces the launch of a redesigned website with the intention of bringing users "closer to the action" at the Las Vegas casino-hotel. This first phase offers a new look designed to align more directly with what Hard Rock considers to be the atmosphere of the property.

"Our new website allows people to experience the property's unique excitement at any given time. The new look gives everyone an exact look and feel of what it's like to be part of the Rock" says Phil Shalala, vice president of marketing for Hard Rock Hotel & Casino.

Developed by Ideawork Studios of Santa Barbara, CA and Las Vegas, the new design features several attributes including: over 24 hours of music being played at the Hard Rock available via online streaming; immediate notification of events and property-wide updates through the HardRockHotel.com RSS feed; the opportunity for users to share links from the site through Dig and del.icio.us functionality.

"We wanted to enhance the web experience for our diverse group of customers," says James Zito, corporate director of eCommerce for Morgans Hotel Group. "We are excited to utilize great technologies to promote all facets of the Hard Rock Hotel & Casino Las Vegas including music, nightlife, gaming and hotel."