News Briefs

Access Hospitality’s Guestline unveils its latest development at ITB Berlin 2025 with the integration of an AI-powered Revenue Management System (RMS) within its Property Management System (PMS).

Independent hotels and groups can now command greater revenue and pricing control with unparalleled market insights and automation capabilities. Powered by SHR and seamlessly integrated in Guestline’s PMS, the RMS uses artificial intelligence to provide live forecasting and automated pricing calculations to successfully compete in a dynamic accommodation market.

Drawing live data from the Guestline PMS, the RMS leverages advanced AI to optimize revenue strategies, enhance accuracy, and streamline operations. Working with AI-powered demand forecasting, the system transforms complex data into actionable recommendations. This provides insight to hoteliers to anticipate market fluctuations and adjust strategies proactively for advancing revenue opportunities. 

The system continually maximizes performance using automated dynamic pricing based on real-time availability, demand patterns, and market trends, in turn reducing manual effort.

Early adopters in the Guestline customer base are exploring the wider capabilities the RMS presents for hotels to optimize pricing and position in the market. This development demonstrates the ongoing investment in Guestline solutions to support its hotel customers.

Access Hospitality is on a mission to simplify technology by providing an end-to-end, highly configurable platform for hotel and accommodation businesses. Automated through data and AI, underpinned by local support, Access Hospitality is committed to supporting hotels to meet the demands of today’s fast-moving, and ever changing hotel operating framework.

“Integrating a comprehensive AI-powered revenue management system into our Guestline Platform will help hoteliers automate time-consuming rate management and revenue processes,” said Andrew Metcalfe, Product and Engineering Director, Access Hospitality. “As costs become more pertinent to profitability, hoteliers need increased revenue efficiency to stay ahead in changing and challenging markets.”

“Hoteliers will benefit from enhanced operational and commercial efficiencies, as we further integrate Access Group’s hospitality solutions, due to having access to comprehensive data capabilities. Therefore, with increased automation – as we implement more AI and machine learning – hotels will be able to focus progressively on the guest experience rather than burdensome administration."

Guestline RMS now sits alongside other third-party RMS available in the market to give hoteliers the opportunity to select the software that aligns to their business priorities.

• Email Booking Agent – Handles emails in seconds while creating and editing reservations in Apaleo. (Partner: Lobby)
• Corporate Sales Agent – Analyses business data and recommends corporate sales strategies. (Partner: Triple)
• Digital Twin – Instantly migrates property data into Apaleo for a smooth setup. (Partner: Triple)
• CRM & Guest Experience Agent – Finds VIP guests, birthdays, and special requests while answering any data-related questions. With limitless possibilities, it replaces conventional CRM solutions. (Partner: TheNew Group)

Flywire Corporation (Flywire), a global payments enablement and software company, announced that it has acquired Sertifi, a vertical software and payments platform digitizing hospitality-specific workflows and associated payments. The acquisition is expected to build on Flywire’s existing Travel payments business by adding a new product category that has scaled adoption among some of the world’s largest hotel brands. Sertifi’s hospitality-specific integrations give Flywire immediate access to new subsegments of the global travel industry and they are expected to create additional value for Flywire’s extensive client roster. Sertifi has a successful track record of digitizing hotels’ workflows around events and group booking sales, and a solution that Flywire is expected to scale internationally by leveraging the strength of Flywire’s global go-to-market and partnership expertise around the world. Flywire acquired Sertifi for $330 million funded by a combination of cash and debt.

Sertifi provides a SaaS platform for the hotel and hospitality industry that empowers both global brands - like Marriott, Hilton, and Hyatt - as well as luxury independent hotels - like the Sage Hospitality Group and the Corinthia Hotel, London - to efficiently and securely sign contracts, exchange payment details in an industry-compliant way, and complete payments with their customers. Sertifi does this through deep integrations with leading Catering and Property Management Systems such as Amadeus’s Delphi, Salesforce, Oracle’s OPERA Cloud and OPERA 5, and Infor. Sertifi brings nearly two decades of experience in the hospitality and travel space and a diverse client base that spans 20,000 unique hospitality locations, and was recently named the “Best Payments Processing Software” in the 2025 HotelTechAwards for the second year in a row.

"The acquisition of Sertifi represents an exciting next phase of growth for our Travel vertical, where our deep industry expertise and global footprint continue to be key differentiators," said Mike Massaro, CEO of Flywire. “By expanding into a large new subsegment of the hospitality industry with strong ecosystem alignment, and gaining a software solution in the early stages of its payments monetization journey, we are unlocking new growth and innovation opportunities for Flywire.”

Sertifi has executed on a unique opportunity in hotel workflows to put itself at the nexus of these powerful trends and capitalize on the secular growth in event bookings. The company’s solution simplifies and streamlines events contracting, group bookings, and their associated payments, empowering hotel sales staff to sell faster and deliver a better level of service to their consumers. Sertifi’s deep integrations into the hotel Property Management Systems place it in a unique position to act simultaneously as a revenue-maximizing tool and partner for further innovation to hotel operators everywhere. Flywire’s Travel leadership has developed leading direct distribution capabilities that could accelerate adoption of the Sertifi solution by hotels internationally.

Historically growing in double digits, Sertifi is expected to grow faster than Flywire’s company average, similar to its existing, fast-growing travel business. Flywire expects Sertifi to add approximately $35-40M of revenue with gross margins similar to those of Flywire in FY 2025. On the bottom line, Flywire expects Sertifi to have positive Adjusted EBITDA, however the anticipated margin percentage will be lower than Flywire’s overall Adjusted EBITDA margin, especially as Flywire expects to invest to grow the combined business for the future. More details will be shared on the upcoming earnings call scheduled for February 25th 2025.

Resources

• To learn more about Sertifi and to get a demo, please visit here.
• To learn more about Flywire’s solutions for the global Travel industry, please visit here.

Lighthouse, a commercial intelligence platform for travel and hospitality, today announced the launch of its Integration API as part of the new Lighthouse Developer Solutions suite. This strategic initiative accelerates innovation in the hospitality tech ecosystem by enabling technology providers to build certified integrations while creating new revenue opportunities.

Industry-wide, the demand for seamless technology integration continues to grow. The Lighthouse Integration API addresses this need by offering a comprehensive framework that goes beyond basic connectivity.

Technology providers – from Property Management Systems (PMS) to Channel Managers – can now develop direct integrations while maintaining control over their development process and timeline.

"Innovation and collaboration are at the core of Lighthouse's DNA," said Sean Fitzpatrick, CEO of Lighthouse. "Our Integration API makes it easier than ever for hospitality tech providers to connect with our platform and create value. Partners can now integrate in weeks, not months, with full support from our team. Importantly, we're aligning our incentives through revenue-sharing opportunities. When our partners succeed, we succeed."

The Integration API delivers a comprehensive development framework including detailed documentation, sandbox environments, and dedicated technical support. Partners can implement either one-way data access or full two-way synchronization, enabling real-time exchange of rates, inventory, and performance metrics.

The platform supports multiple integration types: Business Intelligence for enhanced reporting, Benchmark Insight for competitive positioning, Pricing Manager for revenue optimization, and Channel Manager for streamlined distribution.

For independent hotels' technology providers, the Integration API offers a particularly compelling opportunity to enhance their market position. Partners can leverage Lighthouse's extensive dataset and commercial intelligence capabilities while maintaining their unique value proposition. The program includes:

• A structured certification process with dedicated technical support
• Access to comprehensive documentation and testing environments
• Revenue-sharing opportunities through successful integrations
• Joint marketing initiatives and access to Lighthouse's 70,000+ customer base
• Ability to offer enhanced value to existing customers through deeper integration

Early adopters are seeing clear results - from streamlined operations to new revenue. This marks another step in Lighthouse's commitment to helping hospitality tech providers succeed. "By committing to an open platform, we're not just offering technical integration, we're creating a collaborative ecosystem where partners can grow their business while delivering more value to their hotel customers," added Fitzpatrick. "This is just the beginning of our commitment to empowering hospitality tech providers with world-class developer solutions."

ezCater and Dave’s Hot Chicken, today announced the launch of the fast-casual brand’s first-ever catering program, responding to the increasing demand from workplaces nationwide. The new partnership enables organizations to conveniently order Dave’s Hot Chicken for meetings, events, and employee lunches from over 200 of its locations.

Drawing on ezCater's 18+ years of workplace catering expertise, Dave’s Hot Chicken has crafted a versatile catering menu that includes individually packaged boxes and trays. The menu has been optimized for large-group orders, featuring fan-favorite hot chicken tenders, sliders, and sides.

“Partnering with ezCater allows Dave’s Hot Chicken to tap into high-value workplace customers like never before,” said Jim Bitticks, President and Chief Operations Officer, Dave’s Hot Chicken. “This partnership will help us capitalize on the growing demand in workplace catering while also opening up a new revenue stream for our franchise owners. The average order value for Dave’s Hot Chicken orders on ezCater exceeds $500, and we expect catering to represent as much as 10% of our business within a year.”

Dave’s Hot Chicken will benefit from ezCater’s platform, which is designed to help restaurants get valuable, incremental catering orders and backed by award-winning customer service. A majority of Dave’s Hot Chicken locations also leverage ezDispatch, which supports them with local, reliable delivery partners in their area.