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Goodcents Deli Fresh Subs Ready to Invest in Future-Ready Tech

In June, HT reported that Goodcents Deli Fresh Subs has big plans ahead for expanding and updating its restaurant locations across the U.S. The company had also just announced the opening of its first ‘Goodcents of the Future’ restaurant prototype in Leavenworth, Kansas.
The ‘Goodcents of the Future’ restaurant features the area’s first digital ordering kiosks, as well as new digital menu boards and an updated interior design. The digital kiosks enable customers to quickly and easily self-order in-store or in the drive-thru and save preferences for future visits.
“We believe digital ordering kiosks are the wave of the future,” said Scott Ford, president of Goodcents. “Based on our research, they not only add convenience but lead to higher customer satisfaction rates.”
The Leavenworth location was part of a complete remodel showcasing the new design prototype. A new drive-thru was added as well as an enhanced Coca-Cola beverage system. The store will also serve freshly brewed tea, premium lemonade and an extensive line of bottled soda, energy drinks, teas and flavored waters.
The next ‘Goodcents of the Future’ location is currently under construction in Olathe, Kan., which is scheduled to open later this year.
Building on its focus around digital enhancements, Goodcents has also revamped its website and online ordering process, which now includes group orders, and released a mobile app for Android and iOS devices. Customers can place orders ahead of time for dine-in, pick-up or delivery.

Goodcents, also turns to mobile for operational best practices. Ford sees this as the best way to communicate and resonate with the Millennial and Z generations, including employees. The company has developed an e-learning platform through Schoox ( an in-house developed app that works with all back-office systems. Furthermore, recognizing that workers are never without smartphones, the company has taken what could be a point of consternation and turned it into a business benefit.

“We are incorporating the smartphone into our training,” Ford explains. “We have created short Buzzfeed-like videos that detail operational components. If an employee has forgotten a standard procedure, they can text a code and a link to a 30-second instructional video will be sent back to them.”

Ford will be joining a panel of fellow future-minded restaurateurs in a Restaurant of the Future session at MURTEC 2017.
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