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Givex Powers Efficiency at Bombay Frankies

When Eat Up Canada was looking for a flexible, comprehensive platform to help grow its unique new restaurant concept, it turned to Givex.
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Bombay Frankies launched in October 2022 in the greater Toronto area, powered by Givex.

Bombay Frankies: A New Restaurant Concept

When Eat Up Canada partnered with celebrity chef Vikram Vij to launch Bombay Frankies in the greater Toronto area in fall 2022, they knew the unique restaurant concept — serving India’s popular “frankie rolls,” plus frankie bowls and salads — had serious potential for growth.

In fact, Eat Up Canada, the Canadian franchisee for Pokeworks led by the co-founders of Onfire Restaurants, aims to open three to five Bombay Frankies locations in the coming year and up to 100 in the next decade. 

That kind of growth requires a powerful restaurant technology platform.

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The Challenge: Grow a New Restaurant Brand With a Powerful POS

“We selected Givex for Bombay Frankies because I knew and trusted the platform from my prior history with them from a gift card perspective,” says Eat Up Canada partner Alex Gerzon. “They have always done a great job.”

Indeed, Givex’s gift card program has been an important part of the platform's ability to help restaurant brands grow, allowing existing customers to recommend a restaurant to their friends and families.

But Givex, of course, is much more than a gift card program. “When I did dig into GivexPOS, I was really impressed with the solution,” says Gerzon. “It really has everything in one place, which means we don’t have to integrate other software for, say, loyalty and other functionalities.”

GivexPOS & WebSuite Deliver Operational Efficiencies and More

Just a few weeks post-launch, Gerzon reports that Givex has brought significant operational efficiencies to Bombay Frankies. He cites some of the key integrations:

GivexPOS: The platform is highly customizable, allowing for integrations from payments processors, delivery partners, and many more. 

Guest-facing app: Providing customers with easy access to ordering, payments, and more, an all-in-one app delivers convenience to guests and operational efficiencies such as resource management and inventory control.

Loyalty program: Givex can build a custom loyalty program, or import an existing program into its platform, allowing for an efficient launch, including Givex’s own API service.

GivexGo: A management app integrated into GivexPOS, GivexGo delivers management functionality in real time, 24/7, 365, including Key Performance Indicators (KPIs).

“Selecting Givex was a no-brainer for Eat Up Canada and Bombay Frankies,” says Gerzon. “Also, in terms of Givex’s track record, a number of brands are converting to them, so the proof is in the pudding, as they say.”

About Givex

Givex (TSX: GIVX; OTCQX: GIVXF) is a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform. We are integrated with 1000+ technology partners, creating a fully end-to-end solution that delivers powerful customer insights. Our platform is used by some of the world’s largest brands, comprising approximately 118,000+ active locations across more than 100 countries. Learn more at

For more information about Givex POS please contact:  [email protected] (Donald Smith, Director POS Sales North America, 20+ years experience in the hospitality technology industry)

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