GHA Revenue on the Rise with Central Reservations System
The Global Hotel Alliance, which currently comprises 7 luxury brands encompassing 151 upscale and luxury hotels with over 43,000 rooms in 39 different countries, announces the results to date of gha.net, a state of the art central reservations system powered by Micros Systems' Opera technology, implemented in February 2007.
"With gha.net, we are able to offer a single image product distribution via all booking channels including voice, GDS, and the Internet," states Christopher Hartley, CEO of Global Hotel Alliance.
Kempinski Hotels, Leela Hotels and Pan Pacific Hotels were the first to deploy; all three brands have seen their combined voice, GDS and internet revenues increase. Pan Pacific has witnessed a 50 percent increase, with Kempinski growing 39 percent and Leela 26 percent.
"We were very impressed with our recent switch to gha.net which was accomplished well within the agreed objectives," says Kevin Croley, vice president, sales and marketing for Pan Pacific.
"The decision to switch to our centralized system has enabled us to take more control of our own destiny for global distribution. Our ability to get rates, availability, and content to market has been greatly enhanced," adds Juerg Siegenthaler, senior vice president of sales and marketing at Kempinski. "The consolidated customer database and central lookup functionality mean we can now see more precisely our customer usage and spending patterns and ensure improved service for our customers."