10/01/2021
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Foodtastic Adds Efficiency & Speed With a New POS

Second Cup implemented Givex’s POS and Customer WebSuite across more than 200 cafes, inspiring parent company Foodtastic to adopt Givex systemwide.
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Foodtastic: A Leading Restaurant Franchisor

With more than 600 restaurants across 21 brands and $600 million in annualized sales, Foodtastic is a major player in the Canadian food and beverage space. Its concepts include Second Cup, Au Coq, La Belle et La Boeuf, Monza, Copper Branch, Carlos & Pepe’s, Souvlaki Bar, Nickels, Rotisseries Benny, Chocolato, Big Rig, Bacaro, Milestones, and Pita Pit.

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The Challenge: To Implement a New POS Across 600+ Locations

In fall 2021, Foodtastic selected Givex, a global IT platform focused on providing merchants with useful customer insights, as its point of sale and customer engagement platform. While many of Foodtastic’s brands were already familiar with Givex’s gift card program, rolling out Givex’s POS system and Customer WebSuite (CWS) solutions across 21 brands was a massive undertaking.

Spotlight: Foodtastic’s Second Cup Adds Efficiency and Speed With Givex’s POS and Customer WebSuite

Canadian coffee chain Second Cup, which started in 1975 in a shopping mall in Toronto and now has more than 200 locations, was already using Givex for gift cards, loyalty programs and POS when Foodtastic acquired the concept in early 2021 — Second Cup served to spotlight everything that the Givex platform has to offer.

“When I joined Second Cup, I had only known Givex as a gift card solutions provider,” says Tom Hogan, VP, Foodtastic/Second Cup Canada. “As I started to integrate myself into the platform, I realized that a great point of sale system was just the tip of the iceberg.”

Hogan found the Givex team exceptionally supportive, asking important questions about Second Cup’s goals and mission. “From seamlessly adding historical data from our previous provider, to offering full inventory management solutions, to integrating third-party providers, Givex has proven to be a great partner for Second Cup as we continue to grow our business.”

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An Aggressive Timeline

“Our existing POS was not supporting the growing needs of our business,” recalls Hogan. Givex was given a deadline of December 31, 2020. “With having to source, train and deploy technicians across the country, deal with different infrastructures at each location and managing different cafe partners expectations, I'm sure there were some sleepless nights for the team at Givex. Through it all, they remained steadfast in hitting the mark.”

Generating Relevant KPIs

Hogan has seen a significant uptick in efficiency and speed of service across Second Cup’s stores. “Givex gives us the ability to generate, compare and evaluate every item, in every hour in every cafe — 200 cafes in nine provinces with multiple suppliers and menus — in seconds, simply by dragging and dropping the measures in and out of the menu, then exporting into different formats with one click.”

“From seamlessly adding historical data from our previous provider, to offering full inventory management solutions, to integrating third-party providers, Givex has proven to be a great partner for Second Cup as we continue to grow our business.” —Tom Hogan, VP, Foodtastic/Second Cup Canada

About Givex

Givex is a global IT platform focused on providing merchants with useful customer insights. Our platform supports gift card processing, custom loyalty programs, stored value/loaded tickets, omnichannel point of sale and fully integrated payment processing, KDS, inventory, labor, kiosk, handheld tablets and online ordering apps.

The platform has fully integrated management and consumer apps. The portal provides support tools, hundreds of custom reports and analytics that enables merchants to make informed decisions about how to communicate with and cater to their customer needs. The platform is flexible and can be integrated to many third parties. 

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Learn more at Givex.com