News Briefs

Focus Brands, the parent company of the Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s brands, has officially changed its name to GoTo Foods.

This news comes on the heels of a record development year globally with more than 1,150 signed franchise agreements and 398 store openings, alongside the addition of 4.6 million new loyalty members worldwide across its portfolio of brands. 

The rebranding, announced at the company’s biennial brand franchisee conference by Chief Executive Officer Jim Holthouser, signals the company’s continued transformation into a platform company as it embraces its brands’ reputations as go-to choices in the restaurant industry – for franchisees and customers. 

A Name That Conveys Craveability

“To unlock future opportunities with brand franchisees, and ultimately consumers, it has become more important than ever to have a name that conveys and powers the strength, affection, and craveability of the seven iconic brands in our portfolio today,” said Holthouser. “GoTo Foods represents a no-limits vision that is firmly rooted in reality as we embrace the power of our platform company and look to a future with endless possibilities.”

Since assuming the role of CEO in 2020, Holthouser and the company’s executive team have been on a mission to reimagine the way GoTo Foods operated. The team has prioritized the need to simplify, streamline, and strengthen the company by breaking down silos and building enhanced, centralized systems and capabilities – evolving into a platform company that leverages the power of its portfolio.

Ongoing and recent strategic enhancements to harmonize across brands have led to impressive performance marks – in 2023, the company reported double-digit year-over-year growth in adjusted EBITDA and loyalty acquisition. Streamlined in-house supply chain resulted in the rationalization of hundreds of SKUs across brands, paid media spend more than doubled the previous year, and consumer packaged goods licensing continued to grow – boasting the rollout of 10 new launches, driving revenue and strengthening brand awareness beyond brick-and-mortar locations. The company’s continued focus on the employee experience earned GoTo Foods its first Great Place To Work  certification, a prestigious “employer-of-choice” recognition based entirely on what employees report about their workplace experience.

“We’re a company comprised of powerful, well-loved brands,” added Holthouser. “We’ve made strategic investments and set the foundation for a bright future ahead. Timing was right to unveil a new name that communicates a dynamic, innovative organization with positive momentum while bringing together our company and our brands and inspiring those we serve.”

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Caribou Coffee will implement Toast Enterprise Solutions across 500 initial coffeehouse locations in the United States. 

In addition to Toast point-of-sale (POS) terminals, Caribou Coffee will use Toast Payments, Kitchen Display Systems (KDS), and Multi-Location Management.

• 83% say using data to understand guest preferences and behavior is impacting POS upgrade decisions in 2024, according to HT’s 2024 POS Software Trends Survey

Expansion on the Horizon

Caribou Coffee has made significant progress in its retail expansion plan through company-owned development as well as its previously announced franchise program. To help support the brand’s growing coffeehouse footprint, Caribou Coffee sought a modern technology partner with a robust, scalable POS solution that would be easy to use for all stakeholders including company and franchisee operators and team members. Focused on maximizing speed of service while maintaining an enhanced guest and team experience, Caribou Coffee also wanted to ensure availability of key features to support guests like the ability to modify active orders and offer flexible payment options. 

“Caribou Coffee was founded over 30 years ago with a vision to bring personal service into the coffeehouse space. That commitment to our guest and team member experience guides us today as we announce this exciting partnership. Toast proved to be the ideal strategic technology partner for our brand as we introduce tools that will ensure we can bring our coffeehouse experience to more guests than ever before,” said Scott Kennedy, Chief Financial Officer at Caribou Coffee. “Toast took the time to understand our business and clearly demonstrate that they can support our team members and guests with their easy to use, easy to manage platform.” 

Part of Panera Brands, Caribou Coffee has 333 company-owned, 140 non-traditional and 338 franchise locations in 11 countries.

Hooters of America LLC, the franchisor behind the iconic Hooters and Hoots Wings brands, selected PAR Brink POS and PAR Data Central to enhance its operational efficiency and order accuracy for an improved table service experience in 367 Hooters restaurants across 36 states and 18 countries. 

As an existing customer of PAR’s loyalty solution, PAR Punchh, Hooters sought to expand its existing tech stack with a proven partner. Together, the three best-in-class solutions continue improving operations and enable Hooters’s restaurants to better serve their guests. 

• PAR Punchh engages and retains guests, supporting Hooters’s goal to drive diners’ lifetime loyalty.

• PAR Brink POS offers Hooters a configurable, easy-to-use and scalable POS. 

• PAR Data Central’s Inventory Module offers Hooters a single source of truth for all its data to help elevate table service by improving inventory accuracy, reducing food waste and lowering food costs. 

"The Hooters team has loved working with PAR because its technology matches our company vision and where we believe the restaurant industry is heading," said Jeff Caplan, CIO of Hooters. "Simplifying our operations with one provider for point of sale, restaurant back office and loyalty has also been a game-changer, streamlining our relationships and saving us valuable time. Most importantly, the sense of partnership with PAR is unparalleled — every engagement feels like a true collaboration, with their team bringing invaluable restaurant experience to the table. Culturally, it's a perfect fit; their values and beliefs mirror our own, making every interaction meaningful and productive." 

Hooters showcases the adaptability of PAR's products for various restaurant formats, including enterprise-level establishments with a strong emphasis on table service. By offering a comprehensive solution tailored to the distinctive demands of such concepts, PAR remains a trusted partner in the hospitality technology landscape. 

For more information about PAR Technology and its partnerships, please visit partech.com. 

A promising 71.6% of restaurant operators plan to adopt AI soon, with nearly 94% acknowledging its necessity to remain competitive in the evolving landscape of food service, according to a survey by Slang.ai.  

Slang.ai, an Artificial Intelligence (AI) -powered phone answering platform built for restaurants and hospitality partners,  announced the results of its recent survey of restaurant professionals which demonstrated that the industry has a strong interest in leveraging AI to address challenges and unlock opportunities within their businesses. The survey, which gathered insights from restaurant owners, general managers, and C-suite executives, sheds light on the industry's readiness to embrace AI technology in the face of mounting challenges such as rising costs and operational complexities.

• According to HT's 2024 POS Software Trends Survey, 35% of restaurant operators surveyed say general AI is driving POS purchasing decisions,

The survey, which targeted those 25 years of age and older in the United States, showed that a significant portion of the respondents - 54%- expressed optimism about the positive impact of AI on restaurants. Despite this optimism, less than one-third of operators currently utilize AI in their operations, indicating an untapped potential for technological integration within the industry.

"Restaurant industry professionals are increasingly recognizing the transformative potential of AI technology and the overwhelming sentiment in favor of AI adoption underscores its importance for enhancing operational efficiency, reducing costs and providing great customer experiences," said Alex Sambvani, founder and CEO of Slang.ai. "Running a restaurant isn't for the faint of heart. It takes guts to get up and running and a lot of business know-how to thrive. AI is the tool that can help businesses grow and it is clearly here to stay."

Improving the Overall CX

Nearly half of respondents (46%) believe AI can improve the overall guest experience.

In addition, respondents acknowledged AI's potential to address various challenges faced by the restaurant industry, such as staffing issues, service quality management, and rising costs. And, as the restaurant industry navigates the complexities of a post-pandemic world, AI emerged as a potential solution to drive issues that greatly impacted this industry during the last four years– from operational efficiencies, cost controls, and competitive differentiation.

The survey results underscore the need for tailored AI solutions that address the unique challenges faced by restaurant operators, while also providing guidance for overcoming barriers to adoption.

"As the restaurant industry continues to evolve, the integration of AI is a crucial and pivotal point of this progression. With a significant number of operators signaling their intention to incorporate this transformative technology, we are excited for the future of the hospitality industry," added Sambvani. "Embracing AI signifies a shift towards customer-centricity, where innovative solutions can cater to each and every customer – from automated interactions, seamless reservations, instant inquiries, and beyond – all converging to place the customer firmly at the heart of the restaurant experience."

Slang.ai's "AI in the Restaurant Industry; How Businesses Are Embracing AI Technology" is available here.

Cloudbeds a provider of hospitality management software, announced a strategic partnership with Amadeus, a  provider of advanced technology solutions for the travel industry.

This collaboration marks a significant milestone for both companies, bringing together Cloudbeds’ award-winning hospitality platform and Amadeus iHotelier's cutting-edge technology to enhance distribution capabilities for hotels worldwide.

Key highlights of the partnership include:

• Seamless Integration: The integration of Cloudbeds' robust property management system (PMS) with Amadeus iHotelier's state-of-the-art central reservation system (CRS) will provide hoteliers with a seamless and efficient solution to manage reservations, streamline operations, and maximize revenue.
• Enhanced Distribution Channels: The partnership will expand the reach of hotels by leveraging Amadeus' extensive global distribution network, allowing properties using Cloudbeds to connect with a broader audience and attract more bookings.

Adam Harris, CEO of Cloudbeds, said, “Our mission has always been to empower hoteliers with seamless solutions designed to drive more revenue and better guest experiences. This partnership with Amadeus iHotelier brings unparalleled value to our customers to help them succeed in today’s competitive market.”

Javier Campo, VP of Partnerships, said, “We are thrilled to announce our partnership with Cloudbeds to elevate the hotelier’s experience. Our seamless integration between Cloudbeds and Amadeus iHotelier will add value to the customer’s process in managing and processing bookings. Our shared commitment to excellence makes us excited about the journey ahead. Here’s to a successful collaboration.”