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01/12/2017

ezCater Helps Restaurants Grow Their Catering Volume

ezCater, a nationwide marketplace for business catering, was built for the express purpose of making it easy for businesspeople to find and order food from reliable local caterers, anywhere in the U.S. Propelled by an increasing reliance on food in the workplace, the market for business catering in the U.S. is now worth $21 billion annually, according to foodservice industry research firm Technomic. ezCater’s focus is on serving businesses and its ability to provide food for business events and meetings that take place anywhere in the U.S.
 
ezCater also is uniquely suited to help restaurants grow their catering volume. By connecting caterers to businesspeople, including many who are traveling out of their home area, ezCater helps caterers win new customers they often cannot otherwise reach. 
 
“ezCater has provided us a great channel to help us grow our catering business,” said Trish Giordano, VP of Sales and Marketing for Buca Di Beppo, a 92-location restaurant chain. “At some locations, there are days we start cash-positive before even opening the doors thanks to catering orders. ezCater's national reach and ability to connect us to the largest companies in the U.S. make them an indispensable partner for us and key to our growth strategy.”
 
ezCater recently announced that it raised a $35 million round of funding led by ICONIQ Capital with participation from existing investor Insight Venture Partners. The funding, which brings ezCater’s total amount raised to $70 million, will be used to continue the company’s rapid growth by accelerating product development, expanding its customer support, and bolstering sales and marketing.
 
In the past 18 months, ezCater has raised a total of $63 million and doubled its headcount to 175 people, including C-level executives hired from Amazon, Rue La La, and Actifio. It has also continued to cultivate its network of restaurants and caterer partners, which includes tens of thousands of independent local restaurants, plus regional and national chains such as Boston Market, HoneyBaked Ham, and RubyTuesday. ezCater now counts nearly 50,000 restaurants and caterers in its marketplace and has helped provide food for more than 16 million businesspeople.