News Briefs

 eviivo, a hospitality software company known for its property management system, eviivo Suite, and mobile app, eviivo Mobile, announces the launch of eviivo Collective to recognize unique, notable and luxury independent properties worldwide. As part of eviivo’s 10-year anniversary milestone of eviivo Suite, the original ‘all-in-one’ cloud booking system, eviivo Collective is designed to celebrate, support and raise awareness for independently owned properties, as well as boutique hoteliers, hosts and owners who work in the independent accommodation sector. 

“For over a decade, our mission has always focused on prioritizing and supporting the hardworking hoteliers, hosts and owners of independent properties, and today, we’re incredibly proud to launch eviivo Collective, one of the most groundbreaking programs in our company’s history,” says eviivo CEO Michele Fitzpatrick. “Our vision with eviivo Collective is to shine light on our incredible properties — many that speak for themselves as award winners or deemed the best in their region — and to go above and beyond with our commitment to the independent accommodation sector. Most importantly, we consider all our properties part of the eviivo family, so we’re thrilled to give them recognition they deserve in such a competitive landscape.”

This is the first time in history a travel tech company has launched a program designed to promote and advocate the independent accommodation sector, working with its partners — such as online travel agencies (OTAs) and other hospitality brands — to showcase its over 20,000 independently owned properties, many that are considered among the best in the world.

“Eviivo is more than just the best software,” says eviivo CEO Eric White. “We’ve truly championed the independent accommodation sector from day one, whether through our Stay For Heroes initiative to establish free rooms for frontline workers during Covid-19 or our renowned eviivo Awards. With eviivo Collective, like-minded, independent property owners can feel proud as part of a community and be recognized for their commitment to the industry — and their resilience, especially after three challenging years of the pandemic. We’re stronger together, and eviivo Collective offers a sense of belonging and empowerment.”  

From historic Airbnbs designed by famous architects in the US to The New York Times-recognized castles in Scotland to award-winning destination resorts in France, eviivo properties have more leverage to capture repeat business, ensure quality and trust and add value for their customers with eviivo Collective. This is the world’s first software vendor designed to advocate distinctive properties across all segments: a luxury vacation rental or an urban Airbnb can be part of the same collection as an award-winning boutique hotel.

To celebrate eviivo Suite’s 10-year anniversary, the company is taking its commitment to the independent accommodation sector further by officially registering a global "Independent Accommodations Day.” First launched in 2018, Independent Accommodations Day was part of eviivo’s renowned “International Week of the Host,” where properties ran flash sales and celebrated through promotions and social media . IWOTH also included eviivo Awards — dubbed “the Oscars of independent accommodations” by Daily Mail — which honored the best in the industry.

Independent Accommodations Day, a day of recognition, occurs globally and annually every March 24 — a day everyone is invited to participate and recognize independently-owned properties and their workforce worldwide. #HappyIADay

“With eviivo Collective, we’re extending considerable support beyond customer service to our property owners, hosts and hoteliers as they continue to rise above from the impact of the pandemic,” says Melanie Wexler, Head of Global Services. “All of our property owners have an incredible story to tell, and we offer them a well-deserved platform.”

Up and coming QSR  Salad and Go  is expanding in Texas with three new locations opening in February in the Houston markets of Katy, Richmond and League City.

The Katy store located opened February 1, the Richmond location at  is set to open February 17, and the League City store plans to open its doors on February 22. These new locations will mark the start of rapid brand expansion across the Greater Houston area.

These suburbs were strategically selected as ideal markets for Salad and Go as some of the fastest growing communities in the region. Conveniently located in some of Houston's most popular suburbs, the new locations will provide fresh, high-quality meals with quick and easy convenience at an affordable price.

As Salad and Go continues growing its national presence with a strong focus on Arizona, Texas, Oklahoma, and Nevada, the brand's expansive growth has it on a positive trajectory to provide fresh and affordable food to communities in more than 125 locations by the end of 2023. Houston is the next step in the brand's expansion across Texas with plans to open additional stores in the market throughout the new year.

Salad and Go's chef-curated menu provides guests with food for any time of the day by offering a variety of delicious and healthy items including salads, wraps, breakfast burritos and soup as well as beverages including hand-crafted lemonades, teas and cold brew coffees.

Salad and Go ensures each meal contains fresh, quality ingredients while keeping prices low by vertically integrating operations and distribution, and sourcing ingredients directly from high-quality local farmers and suppliers whenever possible. The brand's mission to make fresh, nutritious food convenient and affordable for ALL extends beyond its stores and is demonstrated in the work the brand does to donate 4,000 meals every week to those in need, as well as in partnerships with nonprofits to support and fundraise for various worthy causes.

Focus Brands says dual branding is the future of QSR, and the parent company of Auntie Anne’s®, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s, is leading the charge. Today, the Focus Brands portfolio boasts 175-plus open dual branded units with at least 65 more in various stages of development across the country. 

Drive-Thru Convenience

The Focus Brands portfolio brands have signed agreements to open more than 50 dual and tri-brand locations in the coming year, many of which include drive-thrus for added convenience as interest in dual branded franchise opportunities continues to surge.

Flexible Store Formats

Focus Brands is among the brands introducing new store formats, including Krystal, Jack-in-the-Box and Panera Bread, which opened its Panera To Go, solely offering Rapid Pick-Up and Delivery shelves where guests and delivery drivers can easily pick up orders.  

Focus Brands has long pioneered the concept of dual branding, predominately in malls and non-traditional locations with Auntie Anne’s and Cinnabon. Now, the company’s portfolio brands have found new opportunities with streetside dual branded units, which is paving the way for immense franchise growth. 

“Dual branding is the future of our brands, especially on the specialty side of the business,” said Brian Krause, Chief Development Officer at Focus Brands. “There will always be a place in malls, but there is an immense amount of growth opportunity in streetside venues, and, by dual branding, there is more opportunity for enhanced revenue.”

The company invested heavily in consumer research to identify how to create combinations of its iconic brands to resonate with consumers and meet them where they want to be met.

Focus Brands has identified four dual-brand concepts:

• Auntie Anne’s/Cinnabon
• Auntie Anne’s/Cinnabon/Carvel
• Auntie Anne’s/Jamba
• Cinnabon/Carvel – Cinnabon Swirl. 

While key consumer benefits vary by dual-brand combination, one consistent benefit has been convenience. Having these brands together in one location makes them far more accessible than they are individually. This convenience also creates opportunity for franchisees, as co-branding leads to an expansive menu that drives enhanced unit-level volume. 

 

Dynamic Yield, a Mastercard company, unveiled Element, a suite of Mastercard applications and extensions integrated into Dynamic Yield’s Experience OS.

As consumer demand for personalization continues to grow, brands must differentiate their approach to providing relevant experiences at scale. Mastercard’s proprietary prediction models and aggregated consumer spend insights will allow customers across verticals – from retailers to brands  and beyond – to deliver greater personalization on any digital channel.

According to McKinsey research, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when those demands aren’t met¹. And companies are noticing – 98% of organizations believe in the benefits of personalization and plan to invest further².

Element directly links select Mastercard services within Experience OS, the company’s operating system that organizes applications in an open, modular, and fully customizable core framework. 

Within Element, subscribed customers will be able to:

• Reach new audiences using actionable, geographic spend insights based on aggregated and anonymized transaction data.
• Apply Mastercard’s propensity modeling techniques to help issuers dynamically curate relevant offers, products, and content for existing cardholders within their personal banking platform.
• Use Mastercard SpendingPulse to uncover regional spending trends and identify macroeconomic indicators of retail sales to power personalization at the local level³.
• Identify relationships between products, locations, and product attributes with Market Basket Analyzer and use these insights to drive smarter personalization decisions.

“...Companies can now hyper-personalize the consumer experience in entirely new ways,” said Ori Bauer, CEO of Dynamic Yield. “For example, by looking at consumer spending in one category, you can now analyze how it will drive usage in another, and then deliver tailored offers online or in an app based on those unique insights.”

Mastercard acquired Dynamic Yield in 2022 from McDonald's to strengthen its suite of consumer engagement and loyalty services, helping brands deliver more effective and trusted experiences across channels.

 

Women in restaurants, hospitality and technology are joining together to create a professional women's organization aimed at mentorship, support, and empowerment. Women of Restaurants, Technology and Hospitality (WORTH) launched March 7, 2023, at the Multi-Unit Restaurant Technology Conference (MURTEC).

Founded by Brittany Amerson (Farmers Restaurant Group), Cristal Ghitman (SynergySuite), Deena McKinley (Papa Gino’s), Kim DeCarolis (Fat Brands), Lauren Selman (IFBTA), Suzanne Stopp (IPConfigure), and Tammy K Billings (Aben), WORTH aims to provide a safe space for women to ask questions, share and gain insight into personal and professional challenges in these industries.

"We recognized the conversations we often have between women about our experiences in this industry should have a larger platform, to leverage our commonalities and provide representation, visibility and safety for both industry veterans and women just entering hospitality," said Ghitman, WORTH cofounder and Director of Strategic Partnerships at SynergySuite. "WORTH is a decentralized group that aims to connect and support women in all areas, from mentorship to advocacy to friendship."

WORTH has launched an online community through LinkedIn and plans to organize meetups, webinars, conference events, and other opportunities for engagement soon. To get involved in WORTH, please contact the group through their LinkedIn page.

Think Simplicity, a cloud communication technology provider of all-inclusive voice and chat solutions for the hospitality industry, announced today a program designed to help both hoteliers that are switching from analog wiring to ethernet cable or new build hotels. The plan provides no-cost phone system equipment for “Pure IP” hoteliers that meet certain conditions.

The bulk of existing hotels today have analog wiring throughout the building and therefore use analog telephones in guest rooms. These legacy systems are dependent on old copper wiring, but many will be tasked with replacing this wiring with ethernet cabling in the near future.

New build hotels that are running ethernet cabling to guest rooms for telephone connections and utilizing IP telephones in those rooms will need a reliable vendor to take advantage of today’s cloud communication innovations. Regardless of the scenario, beginning April 1, 2023, hotels with a Pure IP setup can take advantage of Think Simplicity’s No Cost Phone System, for a limited time. 

Joseph De Ciantis, co-founder of Think Simplicity, said: “As the sunsetting of traditional copper-based landlines begins to impact older properties there will be a larger need to migrate to a digital system. Our goal is to help older hotels that are updating their wiring to IP/Ethernet or newer hotels that have a pure IP setup make the transition to cloud communications systems quickly, easily, and affordably.”

 

This offer is based on certain configurations and specific conditions must be met. Phones and onsite installation are not included.