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Epson and Fishbowl Announce Strategic Partnership

Epson America, Inc., supplier of value-added Point of Sale (POS) solutions, and Fishbowl, an intelligent marketing automation and analytics platform provider for the restaurant industry, today announced their partnership at RSPA RetailNOW, allowing Fishbowl to source data from Epson’s new OmniLink® Merchant Services (OMS) platform. The joint solution, which facilitates access to customer data and enables restaurants to gain actionable insights, will be demonstrated at RSPA RetailNOW, July 31- August 3 at the Gaylord Texan Resort & Convention Center, in Grapevine, TX.
According to Hospitality Technology’s 2016 Restaurant Technology study, “40% of restaurants are looking at cloud-based software, landing this technology at the top of the R&D list.” The study adds that customer engagement solutions also dominate the list and stresses the importance of data analytics. “Industries that are on the frontline of customer interactions have to realize that customer insights are their single biggest weapon in the relevancy war.” The study also sites poor system integration as a top challenge. Epson’s OMS partner network is designed to help restaurants and solution providers easily access and leverage customer data via the cloud.
The addition of Fishbowl to Epson’s OMS suite of cloud and mobile applications gives users the ability to unravel complex business insights and take action on those insights, leading to improved customer engagement. Epson’s OMS platform offers an integrated solution that will work across tablets, mobile devices, multiple locations, and with any POS system that might be sitting on their counters.
Epson’s OMS platform addresses the fundamental market challenge of disparate POS solutions and the lack of a common data language in the industry. Epson’s intelligent receipt printers provide a secure data gateway which drives cloud and mobile solutions to manage inventory, staffing, loss/prevention, merchandising, logistics, analytics, loyalty, online ordering and more without having to worry about costly POS integration. To date, 10 Epson partners have adopted the OMS platform, which opens up the options and choices for brands and restaurant operators to access a global network of cloud and mobile-based tools, best practices, business data and expertise. Partners include DTT Surveillance, Expensify, Fishbowl, GuestDNA, Livelenz, Mobivity, NimbleSchedule, PnP Loyalty, 7Shifts, and Spendgo.
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