Enhanced Website Gives Baskin-Robbins Visitors Access to Host of New Features
Baskin-Robbins, the world's largest chain of ice cream specialty shops, announces the launch of a newly enhanced Web site at www.baskinrobbins.com. The Web site transforms America's favorite neighborhood ice cream shop with an immersive and interactive online experience for ice cream lovers.
The new Baskin-Robbins Web site is enhanced with engaging elements through which consumers can learn how the Baskin-Robbins infused pop culture and trends into its flavors throughout the years while also discovering its newest treats. The entire Web site was restructured to be more user-friendly and to coincide with the brand's evolving and modernized look.
New features at www.baskinrobbins.com include: an enhanced Birthday Club section which provides members with free ice cream on their birthday and special offers throughout the year; an interactive brand timeline; the Baskin-Robbins flavor library; and an online gift store.
"Consumers have an emotional connection with Baskin-Robbins, a connection that was built on ice cream and fun beginning more than 60 years ago," says Scott Colwell, Baskin-Robbins vice president of marketing. "Now the connection can be experienced at the new baskinrobbins.com. Ice cream lovers can interact with the brand in a new way and experience the vibrant history and product offerings in our digital neighborhood."
Other features of the Web site include improvements to the Baskin-Robbins MapQuest store locator and an updated version of Baskin-Robbins' popular interactive game, "Office Invaders."
The new Baskin-Robbins Web site is enhanced with engaging elements through which consumers can learn how the Baskin-Robbins infused pop culture and trends into its flavors throughout the years while also discovering its newest treats. The entire Web site was restructured to be more user-friendly and to coincide with the brand's evolving and modernized look.
New features at www.baskinrobbins.com include: an enhanced Birthday Club section which provides members with free ice cream on their birthday and special offers throughout the year; an interactive brand timeline; the Baskin-Robbins flavor library; and an online gift store.
"Consumers have an emotional connection with Baskin-Robbins, a connection that was built on ice cream and fun beginning more than 60 years ago," says Scott Colwell, Baskin-Robbins vice president of marketing. "Now the connection can be experienced at the new baskinrobbins.com. Ice cream lovers can interact with the brand in a new way and experience the vibrant history and product offerings in our digital neighborhood."
Other features of the Web site include improvements to the Baskin-Robbins MapQuest store locator and an updated version of Baskin-Robbins' popular interactive game, "Office Invaders."