EKN Research: Elevating the Restaurant Experience: Why The Network Matters

The restaurant industry has lagged other consumer industries when it comes to investing in front-of-house technologies that focus on enhancing the guest experience. However, driven by the increasingly digital, connected lives of consumers, they are investing in technologies that drive guest convenience and empowerment. As digital becomes a core part of the restaurant experience, the importance of a strong and smart restaurant network will only rise. A failure of the network will be a failure of the customer experience. Download this Point of View that illustrates the essence of restaurant network in elevating the restaurant experience and provides a 5-part framework for evaluating the restaurant network.