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Dunkin' Donuts Implements BI Solution

Dunkin' Donuts, a subsidiary of Dunkin' Brands, Inc., announces a new customer deployment from data integration and business intelligence solutions provider Oco, Inc. The application gives Dunkin' Donuts management and reporting capabilities for franchise development, supporting the company's aggressive growth plans.

The implementation was completed in just six weeks during which time Dunkin' Donuts' manually intensive approach was replaced with an intuitive Web interface which resulted in rapid user adoption, low cost of ownership and a complete single vendor solution for data integration, warehousing and reporting.

The six week implementation began with a profiling session to understand how Dunkin' Donuts tracks and manages its franchisees, and how different users would need to see the information. To capture and host the franchising data for Dunkin' Donuts, Oco uses proprietary technology based on an artificial intelligence engine which takes data from multiple sources, then cleanses, normalizes and organizes it into an intelligent data schema, all in a matter of days. By the second week of the implementation, Dunkin' Donuts' managers were reviewing their franchising reports with actual data.

The solution supports different levels of access to information on an as-needed basis with user profiles defined by Dunkin' Donuts. The management-level franchisee dashboard for Dunkin' Donuts highlights key performance metrics with drilldown capability to specific areas. With an extensive library of over 70,000 reports and KPI's covering numerous functional areas, information views were easily tailored to the Dunkin' Donuts environment.

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